At a Glance
- Tasks: Lead PR and marketing campaigns to elevate our luxury hotel brand across London.
- Company: Join a prestigious hospitality group known for its unique hotels and exceptional service.
- Benefits: Enjoy a competitive salary, performance bonuses, and a comprehensive benefits package.
- Other info: Dynamic role with opportunities for creativity and professional growth in a supportive environment.
- Why this job: Make a real impact in the luxury hospitality sector while developing your marketing skills.
- Qualifications: Degree in marketing or related field with 3+ years of relevant experience.
The predicted salary is between 80000 - 80000 £ per year.
This established luxury hospitality group operates a collection of distinctive hotels across London. Its portfolio includes historic townhouses, heritage buildings and contemporary properties, each offering its own individual character and guest experience. The organisation places its people at the centre of the business and promotes a culture built around teamwork, creativity, individuality and exceptional personal service. Employees are encouraged to develop their skills, contribute new ideas and uphold the highest standards of hospitality.
The PR & Marketing Manager will be responsible for strengthening the organisation’s brand profile, expanding its network of strategic partners and delivering high-impact PR and marketing activity across the hotel portfolio. Reporting to the Head of Marketing, the role will support the development and delivery of PR strategies, marketing campaigns, media activity and commercial partnerships. This will include building relationships with journalists, influencers, agencies and brand partners, securing coverage, creating compelling content and delivering campaigns that increase awareness, engagement and revenue. The successful candidate will also support the wider day-to-day activity of the Marketing team.
Salary and Package
£80,000 per annum. Performance‑related bonus of up to 20%. Comprehensive employee benefits package.
Key Responsibilities
- Develop, deliver and monitor PR, partnership and marketing campaigns across multiple channels.
- Build and maintain strong relationships with journalists, media contacts, influencers, agencies and commercial partners.
- Identify PR opportunities, brand collaborations and partnerships that increase awareness, engagement or revenue.
- Manage press enquiries, media requests and interview opportunities.
- Draft and distribute press releases, media pitches, announcements, blogs and other marketing content.
- Secure positive editorial coverage across relevant consumer, travel, lifestyle, hospitality and trade media.
- Negotiate partnership agreements, contra arrangements and commercial collaborations.
- Coordinate and attend press events, launches, influencer stays, media visits and partnership activations.
- Represent the organisation professionally at industry events, launches and partner meetings.
- Work closely with the wider Marketing team to develop and execute integrated campaigns.
- Support the creation of engaging content for digital, social, print and editorial channels.
- Monitor consumer trends, media coverage and campaign performance, adjusting strategies where required.
- Develop creative PR and marketing concepts that strengthen the visibility and commercial profile of the hotel portfolio.
- Produce regular reports on media coverage, campaign outcomes, partnership activity and return on investment.
- Ensure PR, partnership and marketing initiatives remain aligned with wider brand and commercial objectives.
- Follow company policies and contribute to the organisation’s social and environmental commitments.
- Participate in relevant company events, conferences, training sessions and annual meetings.
This description outlines the principal duties associated with the position. Responsibilities may be adjusted periodically to reflect the changing requirements of the business.
Skills and Experience
- Bachelor’s degree in public relations, marketing, communications, business or a related discipline.
- At least three years’ experience within PR, marketing, partnerships or a closely related role.
- Previous experience within hospitality, hotels, travel, leisure or luxury brands would be advantageous.
- Demonstrable experience managing successful PR campaigns, media relationships and brand partnerships.
- Strong network of relevant media, influencer or industry contacts would be beneficial.
- Proven ability to identify and secure press coverage and commercial opportunities.
- Strong commercial awareness and an understanding of how PR activity supports revenue and wider business objectives.
- Excellent written and verbal communication skills.
- Strong copywriting, proofreading and content creation abilities.
- Creative approach to campaign planning, storytelling and brand development.
- Strong organisational skills with the ability to manage several projects and deadlines simultaneously.
- Confident working under pressure in a fast‑paced environment.
- Proactive, energetic and comfortable working independently.
- Previous experience managing or supervising employees would be beneficial.
- Understanding of project management principles would be advantageous.
- Basic knowledge of website content management and digital design would be beneficial.
- Strong Excel skills and confidence working with analytical and reporting tools.
Working Conditions
- Full‑time position based across a portfolio of London hotels and central office locations.
- Predominantly office‑based, with flexibility required around campaign deadlines and business priorities.
- Regular collaboration with hotel operational teams, media contacts, agencies, influencers and external partners.
- Some evening or out‑of‑hours work may be required for press events, launches and partner entertainment.
- Supportive and empowering working environment.
- Employee benefits platform offering a range of discounts.
- 28 days’ annual leave, including public holidays.
Head of Marketing employer: Parkside Recruitment
Parkside Recruitment is an excellent employer that values its employees by fostering a supportive and dynamic work culture in Ruislip. With opportunities for professional growth and development, the company encourages a proactive approach to work, ensuring that every team member feels valued and empowered. The unique blend of a fast-paced environment and a focus on employee well-being makes it a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Parkside Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Parkside Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Parkside Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Parkside Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Parkside Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Parkside Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Parkside Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Parkside Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Parkside Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Parkside Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.