At a Glance
- Tasks: Join our marketing team to create exciting campaigns and events for prestigious brands.
- Company: Park's is a leading motor group in Scotland, known for its success and innovation.
- Benefits: Enjoy flexible working, industry discounts, and comprehensive health support.
- Why this job: Be part of a dynamic team, drive creative marketing strategies, and make a real impact.
- Qualifications: Degree in Marketing with 3+ years' experience; event management skills are a must.
- Other info: Work based in Hamilton, with occasional evenings and weekends for events.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hamilton – Head Office (On-site)
About The Role
This is an exceptional opportunity for a talented and self‑motivated marketing professional to join our in‑house marketing team working across a portfolio of our prestige brands. This is a hands‑on‑role where you will bring marketing insight, flair and enthusiasm whilst learning about the industry, our brands and our processes.
The ideal candidate will be a strong multi‑tasker who will support our dealerships with comprehensive marketing plans covering the majority of the marketing mix, including market planning and strategies, copy writing, social media, digital, data segmentation and targeting, sponsorship and event management. Events are key to this role bringing our clients and prospective clients to the product and designing experiences that they will enjoy and remember, this could be drive days, dinners, showroom‑based events and more.
You will be proactive in finding opportunities and new ways to drive results and confident in collaborating with the wider marketing team to achieve these.
You will be a results driven strategic thinker, always evaluating output to gain leads and generate awareness whilst aligning to business objectives. The customer journey will be at the heart of your decisions.
The position is based in Hamilton, Monday to Friday and will include some weekend / evenings to cover events.
The Ideal Candidate
- ✔ Qualified in Marketing to degree level with 2+ years’ experience in a busy marketing environment.
- ✔ Events Management experience is needed.
- ✔ You’ll be proficient in IT, particularly in the areas of Word and Excel.
- ✔ Excellent communication and copywriting skills are essential adopting SEO principals.
- ✔ Experience in planning and executing integrated marketing strategies using both above and below the line techniques to meet business objectives.
- ✔ Experience in evaluating and reviewing marketing campaigns and making quick decisions on next steps.
- ✔ Experience in preparing and presenting campaign results to different stakeholders as well as advising on the strategy taken and providing future recommendations.
- ✔ Understand and have experience with audience segmentation and high level targeting to attract new business.
- ✔ Content Creation Experience Is Required – Ideally Multi‑platform.
- ✔ Experience with social media platforms, multi‑channel paid advertising and analytics would be advantageous.
- ✔ The ability to build strong internal and external relationships with all stakeholders.
- ✔ The ability to manage time efficiently and prioritise workloads to tight deadlines.
- ✔ Experience of working within brand guidelines.
For You
- ✔ Access to the Company Pension Scheme
- ✔ Colleague Introductory Scheme
- ✔ Industry leading discounts on purchases on new and used cars
- ✔ Death in service benefit
For You And Your Family
- ✔ Discounted Servicing
- ✔ Subsidised car purchase scheme
- ✔ Employee Assistance Programme
- ✔ 24/7 remote GP
- ✔ Medical second opinions
- ✔ Unlimited mental health support
- ✔ Physiotherapy help and advice
- ✔ Savings and discounts on shopping
- ✔ Financial and legal support
- ✔ Wellbeing assistance
We are looking for a driven individual who is competent in working as part of a team as well as on their own. Previous motor trade experience is not essential.
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Group Marketing Executive employer: Park's Motor Group
Contact Detail:
Park's Motor Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Marketing Executive
✨Tip Number 1
Familiarise yourself with Park's Motor Group and their portfolio of brands. Understanding their unique selling points and marketing strategies will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your event management skills by preparing examples of successful events you've organised in the past. Be ready to discuss how these experiences can translate into creating memorable client experiences for Park's.
✨Tip Number 3
Brush up on your data segmentation and targeting knowledge. Be prepared to discuss how you would use these techniques to attract new business and enhance customer journeys, as this is a key aspect of the role.
✨Tip Number 4
Network with professionals in the automotive marketing field. Engaging with industry peers can provide insights and connections that may give you an edge when applying for the Group Marketing Executive position.
We think you need these skills to ace Group Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in events management and digital marketing. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the automotive industry. Mention specific examples of past campaigns you've worked on and how they align with the role's requirements.
Showcase Your Skills: In your application, emphasise your copywriting skills and experience with social media and digital marketing. Provide examples of how you've successfully used these skills in previous roles to drive results.
Highlight Your Results-Driven Approach: Discuss your experience in evaluating marketing campaigns and making data-driven decisions. Include metrics or outcomes from past projects to illustrate your ability to generate leads and awareness.
How to prepare for a job interview at Park's Motor Group
✨Showcase Your Marketing Knowledge
Make sure to brush up on the latest marketing trends and strategies, especially those relevant to the automotive industry. Be prepared to discuss how you can apply your knowledge to enhance Park's marketing efforts.
✨Demonstrate Event Management Skills
Since events are a key part of the role, come ready to share examples of successful events you've managed in the past. Highlight your ability to create memorable experiences that engage clients and prospects.
✨Prepare for Data-Driven Discussions
Be ready to talk about your experience with data segmentation and targeting. Discuss how you've used analytics to evaluate marketing campaigns and make informed decisions to drive results.
✨Emphasise Communication and Copywriting Skills
As excellent communication is essential for this role, prepare to showcase your copywriting skills. Bring examples of your work and be ready to discuss how you adopt SEO principles in your content creation.