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For Companies At a Glance
- Tasks: Shape and launch connected car services, driving product strategy and market presence.
- Company: Join Arrive, a leader in transforming urban mobility with innovative technology.
- Benefits: Hybrid work, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on the future of automotive technology and urban living.
- Qualifications: 5+ years in B2B Product Marketing, ideally in automotive or payment tech.
- Other info: Collaborative team environment with a global mindset and exciting projects.
The predicted salary is between 36000 - 60000 £ per year.
We’ve signed up to an ambitious journey. Join us! As Arrive, we guide customers and communities towards brighter futures and more livable cities. Our people and our values help us make it happen. We Arrive Curious, Focused and Together. Our values guide us to be at our best for our customers, the cities and communities we serve, and for ourselves. As a global team, we are transforming urban mobility.
About the Team & Location
Automotive & Data, London/Hybrid, Global Marketing Team. Within Automotive & Data at Arrive, we’re driving the future of automotive mobility technology via one of our key brands, Parkopedia. As the leading connected car services provider used by automakers, organisations, and millions of drivers around the world, Parkopedia helps drivers find and pay for parking, EV charging, fuel, and tolls across 90 countries to accelerate industry transformation and the future of in-car technology.
About the Role
As a Product Marketing Manager within the Automotive and Data Global Marketing Team, you will play a central role in shaping how our connected car services are positioned, launched, and adopted by Parkopedia's global automotive customers and partners.
What you’ll be doing
- Reporting to the Global Marketing Director, you’ll work across Product, Sales, Engineering, and Marketing to translate our technical capabilities into clear, differentiated value propositions and a coherent end-to-end product narrative, ensuring successful go-to-market execution across commercial and technical audiences.
- Lead the development of clear, differentiated product positioning and messaging for Parkopedia's in-car connected services portfolio.
- Own the end-to-end product narrative, spanning strategic positioning, customer-facing documentation, and high-level developer experience, ensuring a consistent and compelling story from first engagement through integration.
- Drive cross-functional go-to-market planning, ensuring alignment between Product, Sales, and Marketing.
- Partner closely with Product Management to understand roadmap priorities and influence decisions through customer and market insights.
- Equip global Sales and Partner teams with the knowledge, materials, and narratives needed to effectively communicate our value to OEMs and mobility partners.
- Conduct ongoing market and competitive analysis to identify opportunities, inform strategy, and strengthen our commercial story.
- Manage the creation of product content, such as slide decks, solution briefs, videos, and web copy, that support awareness, demand, and customer engagement.
- Collaborate with the wider Marketing team on content, events, PR, and thought-leadership initiatives to reinforce Parkopedia's leadership in connected mobility.
What you’ll bring to the team
- Previous experience (5+ years) and a successful track record in B2B Product Marketing, ideally within the in-car software/SaaS for automotive or payment technology sectors.
- Strong understanding of connected vehicle technologies, mobility services, or API-driven platforms.
- Proactive self-generation of creative sales collateral with a strong storytelling and visual ability - existing experience of graphic design and/or sales materials/AI software would be an advantage.
- Demonstrated experience driving go-to-market launches and managing cross-functional initiatives.
- Strong ability to simplify complex, API-driven products for both commercial and technical audiences, using data and customer insight to inform positioning and messaging.
Skills & Competencies
- Excellent communicator who can influence key stakeholders and develop compelling collateral that resonates with our customers.
- A passion for automotive technology preferred - understanding how products, software, and services come together to create and add value for our customers.
- Global mindset with experience supporting products in multiple regions.
Languages: A native English speaker, knowledge of another language such as German, French or Mandarin would be an advantage.
Product Marketing Manager in London employer: Parkopedia
Contact Detail:
Parkopedia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their values and how they align with your own. This will help you showcase why you're the perfect fit for the Product Marketing Manager role at Arrive.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of how you've successfully launched products or driven marketing strategies in the past. Use data and insights to back up your achievements and show how you can add value.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our mission to transform urban mobility.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for automotive technology! Share your experiences and insights that connect with our mission at Arrive. A genuine passion can really make your application stand out.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Product Marketing Manager role. We want to see how you can contribute to our journey!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language to explain your achievements and how they relate to the role. We appreciate a well-structured narrative that’s easy to follow.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Parkopedia
✨Know Your Product Inside Out
Before the interview, dive deep into Parkopedia's services and how they fit into the automotive landscape. Understand the key features, benefits, and unique selling points of their connected car services. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Storytelling Skills
As a Product Marketing Manager, storytelling is crucial. Prepare examples of how you've successfully communicated complex product narratives in the past. Use specific instances where your storytelling influenced go-to-market strategies or customer engagement.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about your experience working with diverse teams like Product, Sales, and Engineering. Be ready to discuss how you've facilitated alignment and driven successful initiatives across these functions, showcasing your collaborative spirit.
✨Market Insights Matter
Research current trends in automotive technology and mobility services. Be prepared to discuss how these insights can inform Parkopedia's product positioning and strategy. Showing that you understand the competitive landscape will demonstrate your proactive approach.