At a Glance
- Tasks: Lead innovative marketing strategies to enhance urban mobility and boost Fleet & Operator growth.
- Company: Join a fast-growing tech company transforming the way we park and travel.
- Benefits: Enjoy competitive salary, hybrid working, generous leave, and wellness support.
- Why this job: Make a real impact on cities while collaborating with a dynamic global team.
- Qualifications: 5+ years in growth marketing with strong analytical and leadership skills.
- Other info: Exciting opportunities for personal development and career growth in a vibrant environment.
The predicted salary is between 85000 - 90000 £ per year.
We’ve signed up to an ambitious journey. Join us! As Arrive, we guide customers and communities towards brighter futures and more livable cities. Our people and our values help us make it happen. We Arrive Curious, Focused and Together. Our values guide us to be at our best for our customers, the cities and communities we serve, and for ourselves. As a global team, we are transforming urban mobility.
YourParkingSpace has a mission to change the way the world parks. We see a world where parking is seamlessly integrated into our journey through the use of smart technology. From stress-free parking to convenient EV charging, we provide drivers with a seamless experience that saves them money and opens up a world of parking spaces they never knew existed. For homeowners, businesses, and landlords, we provide a comprehensive parking management solution that streamlines operations, maximises utilisation and enhances profitability. With over 8 million users and hundreds of thousands of spaces across the UK and beyond, we have been named in The Sunday Times Tech Track 100 as one of Britain’s fastest-growing tech companies.
We’re seeking an energetic and talented Head of Product Marketing to boost Fleet & Operator growth in our UK marketplace. This position sits within the Marketplace team and is responsible for the exploration and enhancement of our Fleet & Operator technology and go-to-market (GTM) approach. You’ll craft a cohesive Fleet & Operator GTM strategy to boost engagement and SME and enterprise sales, delivering a smooth experience for our Hosts. You’ll lead the growth plan across channels like ABM Marketing, Search, Social Media, Display, and Signage, teaming up with creative and media agencies while collaborating with sales, product, and data teams.
Responsibilities:- Shape a strategy for Fleet & Integrated solutions to spark growth.
- Design and launch GTM strategies and creative campaigns, partnering with sales, product, and data for a global rollout.
- Work alongside finance and marketing teams to plan budgets and forecast paid media efforts.
- Create a product roadmap alongside product managers, leveraging customer insights, tech, and business goals.
- Oversee data and performance reporting to assess impact and refine the strategy.
- 5+ years in growth marketing.
- Proven ability to lead cross-functional teams.
- Skilled in using data analytics to uncover user insights, spot opportunities, and run tests.
- Exposure to growth, product, brand, social, partner marketing, or research areas.
- Familiarity with consulting and handling behavioural marketing data.
- Experience in marketing and sales operations, financial analytics, or similar analytical roles.
- Entrepreneurial with a constantly curious mindset.
- Sharp analytical thinking and problem-solving skills.
- Proactive, organised, and excels in fast-paced settings.
- Effective collaborator and communicator.
- Skilled at prioritisation.
This is a hybrid position with 3 days required in our London office.
Package:£85-90k depending on experience.
Benefits:- 24 days annual leave – increases after 3 years, with one extra day added each year (maximum 3 additional days). You get your Birthday off too.
- Hybrid working for our London staff.
- Enhanced maternity and paternity leave.
- Plenty of learning and development opportunities.
- Gym membership – PureGym or discounted options at other venues.
- Comprehensive mental health and wellbeing support from our partners Canada Life and access to supportive mental health apps.
- Cycle scheme – an easy way to purchase a bike and accessories.
- Tech scheme – the ability to purchase a full range of tech items.
- Health Cash plan through Medicash.
- Pension scheme via Nest.
- Additional options to purchase discounted insurances.
- An exclusive benefits platform with access to a list of choices which includes everyday lifestyle savings via Vivup!
Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile, YourParkingSpace and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide.
Head of Product Marketing - Fleet employer: Parkopedia
Contact Detail:
Parkopedia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing - Fleet
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and achievements. This is your chance to shine and demonstrate what you can bring to the table, especially for a role like Head of Product Marketing.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their values, and be ready to discuss how your experience aligns with their mission. Remember, they want to see how you fit into their vision of making cities more livable.
✨Tip Number 4
Don’t forget to follow up! After an interview, shoot a quick thank-you email to express your appreciation. It shows you’re genuinely interested and keeps you on their radar. Plus, it’s a great way to reiterate your enthusiasm for the role!
We think you need these skills to ace Head of Product Marketing - Fleet
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for urban mobility and product marketing shine through. We want to see how your values align with ours, so don’t hold back on sharing why you’re excited about this role!
Tailor Your CV: Make sure to customise your CV for the Head of Product Marketing position. Highlight your relevant experience in growth marketing and any specific achievements that demonstrate your ability to lead cross-functional teams. We love seeing how you can make an impact!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Use it to explain how your skills and experiences make you the perfect fit for our team. Be sure to mention any innovative strategies you've implemented in the past that could benefit our Fleet & Operator growth.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of our journey from the get-go!
How to prepare for a job interview at Parkopedia
✨Know Your Product Inside Out
As the Head of Product Marketing, you'll need to demonstrate a deep understanding of Fleet & Operator technology. Research their current offerings and think about how you can enhance them. Be ready to discuss specific features and how they can improve user experience.
✨Showcase Your Analytical Skills
This role requires sharp analytical thinking. Prepare examples of how you've used data analytics in previous roles to uncover insights or drive growth. Bring along any relevant metrics or case studies that highlight your success in using data to inform marketing strategies.
✨Collaborate Like a Pro
Collaboration is key in this position. Think of instances where you've successfully worked with cross-functional teams. Be prepared to share how you’ve partnered with sales, product, and data teams to launch successful campaigns or strategies.
✨Embrace the Company Values
Arrive values curiosity, focus, and teamwork. During your interview, reflect these values in your responses. Share stories that illustrate how you embody these traits and how they have helped you succeed in your career.