At a Glance
- Tasks: Lead CRM strategy and drive customer engagement through innovative marketing channels.
- Company: Join a fast-growing tech company revolutionising parking solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Central London office, collaborative culture, and a chance to shape the future of parking.
- Why this job: Make a real impact on customer experience in a dynamic, tech-driven environment.
- Qualifications: 5+ years in CRM or lifecycle marketing with strong data and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Company Overview
Your Parking Space by Arrive has a mission to change the way the world parks.
We see a world where parking is seamlessly integrated into our journey through the use of smart technology.
From stress free parking to convenient EV charging, we provide drivers with a seamless experience that saves them money and opens up a world of parking spaces they never knew existed.
For homeowners, businesses, and landlords we provide a comprehensive parking management solution that streamlines operations, maximises utilisation and enhances profitability.
With over 8 million users, and hundreds of thousands of spaces across the UK and beyond, we have been named in The Sunday Times Tech Track 100 as one of Britain's fastest growing tech companies and are the UK's fastest growing direct operator of car parks, strengthening our position as the go to business for car park operations.
Role Summary
We are looking for a senior CRM leader to join Arrive on a 12 month fixed term contract, covering maternity leave.
As CRM Senior Manager, you will own the full lifecycle marketing function - setting the strategy, building the roadmap, and driving measurable impact across the CRM channels.
You will be the sole business owner of our CRM platform, using behavioural insight to shape how we communicate with customers at every stage of their journey.
This is a high impact, hands on role that sits at the heart of our Marketing team, with real influence over how Your Parking Space grows customer lifetime value.
What You'll Do Set the strategy and roadmap
- Set the direction for lifecycle marketing to grow customers' lifetime value, using behavioural insight as the backbone of your strategy.
- Shape your ideas and prioritise the initiatives you believe will have the greatest impact across app, email, and push channels.
- Build, ship and learn
- Establish a slick test and learn operation so you can ship quickly and scale the winners.
- Stay ahead of the curve, developing our CRM channels in line with emerging industry trends and tools.
- Measure CRM outcomes
- Evolve the measurement framework to demonstrate the incremental impact of CRM activity on the business.
- Establish clear attribution and incrementality methodologies, including hold out testing and A/B experimentation.
- Partner with wider teams
- Represent CRM within the wider Marketing department and collaborate cross functionally with Product, Engineering, and Data teams.
- Use storytelling and data driven business cases to influence stakeholders and secure support for your key projects.
- Work into Head of Product Marketing
- Report into the Head of Department, who oversees all paid and owned marketing channels.
- Manage your projects upwards clearly - showing progress, flagging blockers, and making the case for what you need to move fast.
- Own the tools
- Serve as the sole business owner of our CRM platform, ensuring it is fit for purpose and aligned to your strategic goals.
- Work closely with our external partner to make it a relationship of strength, not just a vendor arrangement.
- Your Background
- 5+ years of CRM or lifecycle marketing experience, ideally within a consumer tech, marketplace, or high growth digital business.
- Proven track record of owning a CRM platform end to end (e. g.
One Signal, Mo Engage, Klaviyo) - you have been the go to person for how the tool works, what it can do, and how to get the most out of it.
- Deep hands on experience across email, push notifications, and in app messaging - you know what good looks like in each channel and how they work together.
- Strong grasp of segmentation, personalisation, and behavioural triggers - you build journeys grounded in customer data, not assumptions.
- Experience building or evolving measurement frameworks, including A/B testing, hold out groups, and incrementality analysis.
- Comfortable working cross functionally with Product, Engineering, and Data teams - you can translate marketing goals into technical briefs and earn trust with non marketing stakeholders.
- A confident communicator who can present strategy, share results, and make a compelling case for investment.
- Key Skills
- Strategic thinking - you can zoom out to set direction and zoom in to execute with precision.
- Platform ownership - you take full accountability for your CRM tools and continuously push to get more from them.
- Data literacy - you are comfortable with dashboards, attribution models, and the numbers behind your decisions.
- Test and learn mindset - you ship fast, measure honestly, and scale what works without ego.
- Stakeholder influence - you know how to bring people with you, whether that's a peer in Product or a senior leader who needs a business case.
- Prioritisation - you focus on the 20% of effort that drives 80% of the impact and protect your time accordingly.
- Location
Central London office - 3 days per week.
CRM Senior Marketing Manager (12-Month Fixed-Term Contract) employer: Parkopedia
Arrive is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where collaboration and innovation thrive. As a Junior Account Manager, you will benefit from a supportive environment that encourages professional advancement while working in a vibrant location known for its commercial opportunities. With a focus on high-quality service and client relationships, you'll find meaningful and rewarding employment that makes a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Senior Marketing Manager (12-Month Fixed-Term Contract)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace CRM Senior Marketing Manager (12-Month Fixed-Term Contract)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Parkopedia from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Parkopedia specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Parkopedia
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Parkopedia, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Parkopedia you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Parkopedia that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Parkopedia, so think on your feet and don't hesitate to showcase your creativity!
