At a Glance
- Tasks: Lead global content and social media strategy for top fashion brands.
- Company: Join Launchmetrics, a leader in fashion, lifestyle, and beauty insights.
- Benefits: Competitive salary, diverse team, and opportunities for growth.
- Other info: Dynamic environment with a focus on innovation and creativity.
- Why this job: Shape conversations and drive impact in the fashion industry.
- Qualifications: 8+ years in content marketing with strong leadership skills.
The predicted salary is between 50000 - 70000 £ per year.
At Launchmetrics, content is a strategic lever. Our insights power the decisions of the world's leading Fashion, Lifestyle and Beauty brands, turning data into narratives that shape conversations and drive business impact. Reporting to the VP of Brand & Communications, the Content and Social Media Associate Director will own the development, execution and performance of Launchmetrics’s global content and social media strategy, driving initiatives that amplify the company’s voice, engage key audiences and deliver measurable business impact.
What You’ll Do
- Lead the development and evolution of the global content and social media strategy, supporting broader business objectives.
- Shape and oversee the editorial and social media calendars, ensuring alignment with business priorities, campaigns and timely cultural conversations.
- Act as the final editorial gatekeeper, reviewing and approving content to ensure quality, consistency and strong storytelling.
- Author and lead the development of pillarstone and thought leadership content that positions Launchmetrics and its executives as a leading voice in the industry.
- Orchestrate the execution of content initiatives, ensuring timely delivery and alignment with brand voice.
- Consolidate and analyze performance data, defining KPIs and translating insights into actionable strategies.
- Partner with stakeholders across the marketing team (Brand & Business Marketing, SEO, Design, Digital) as well as cross-functionally (Product and Customer Success).
- Embed AI tools and workflows to maximize productivity, accelerate production cycles and empower the team to focus on high-impact strategic and creative initiatives.
- Lead and develop the content team, overseeing performance and ongoing skills development.
About You
- 8+ years of experience in content marketing, editorial or communications, with a leadership role and a proven track record of successful strategies.
- Strong strategic mindset, ability to develop and execute content initiatives that drive measurable business impact.
- Exceptional writing, editing and storytelling skills, with the ability to maintain and elevate a strong brand voice. EN native preferred.
- Deep understanding of social platforms, audience engagement strategies and emerging trends.
- Strong understanding of the Fashion, Lifestyle and Beauty industries.
- Effective cross‑functional skills, ability to align stakeholders, influence across teams and drive initiatives across the business.
- Data‑driven and analytical, experience using analytics tools to measure performance and derive insights that inform decisions.
- Solid understanding of SEO/SMO principles.
- Familiar with AI tools and an advocate for applying them thoughtfully across content and editorial workflows.
- Highly organized and proactive, ability to manage multiple priorities.
- Solution‑oriented and hands‑on, able to thrive in a dynamic environment.
Extra Credit
- Background in B2B or SaaS/tech is a plus.
- Experience in managing creative and/or design teams.
Launchmetrics is an equal opportunity employer and values diverse perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected characteristic.
Content and Social Media Associate Director in London employer: PARKLU by Launchmetrics
At Launchmetrics, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our commitment to employee growth is evident through our focus on professional development and the integration of innovative tools, such as AI, to enhance productivity. Located in a vibrant industry hub, we offer unique opportunities to engage with leading Fashion, Lifestyle, and Beauty brands, making your contributions impactful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Content and Social Media Associate Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PARKLU by Launchmetrics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PARKLU by Launchmetrics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PARKLU by Launchmetrics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PARKLU by Launchmetrics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content and Social Media Associate Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PARKLU by Launchmetrics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PARKLU by Launchmetrics:Show us that you’ve done your homework! In your application, briefly mention what you admire about PARKLU by Launchmetrics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PARKLU by Launchmetrics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PARKLU by Launchmetrics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PARKLU by Launchmetrics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
