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- Tasks: Lead digital fundraising campaigns and optimise supporter journeys to inspire donations.
- Company: Join a dynamic team at Parkinson's UK, making a real difference.
- Benefits: Competitive salary, supportive team culture, and opportunities for personal development.
- Other info: Opportunity for career growth and to manage a team in the future.
- Why this job: Be part of innovative fundraising efforts that directly impact lives.
- Qualifications: Experience in digital fundraising and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
About the role
You will be working on IG digital fundraising campaigns and improvement projects, leading this strategic area of fundraising, to engage and inspire people to donate. You will make it as easy as possible for supporters to choose the way they want to give. You will be part of a team that champions and supports each other, and is innovative in a changing fundraising and external environment to achieve our annual income target of over £5 million. As a team, we use analysis and insight to deliver a variety of direct marketing activities that recruit new donors and ensure everyone can see the impact of their kind contribution.
In this role, you will manage digital fundraising operations projects to optimise and improve digital fundraising content and journeys. When opportunities arise, you will lead on digital fundraising campaigns to acquire and retain new supporters and provide the best possible online experience.
What you will do:
- Support the Individual Giving Manager (IGM) to help set strategic objectives, monitor income and expenditure using data analysis to inform and improve the individual giving programme.
- Plan, create and manage digital IG fundraising campaigns and lead the digital fundraising strategic area within IG to maximise income.
- Work with the Individual Giving Officers (IGO), delegating work as appropriate and championing their personal development. There may be an opportunity to line manage an Individual Giving Officer in the future.
- Use digital tools such as email marketing platforms, digital acquisition platforms, website analytic tools and Google Sheets to manage insight-led journeys, communications, and to analyse basic performance data to inform and improve decisions from acquisition to conversion.
- Integrate the IG digital fundraising programme into Fundraising & Experience Directorate activities and support the overall Parkinson's UK strategic plan.
Senior Individual Giving Officer employer: PARKINSONS UK
Contact Detail:
PARKINSONS UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Individual Giving Officer
✨Tip Number 1
Network like a pro! Reach out to people in the fundraising sector, especially those who work with digital campaigns. A friendly chat can lead to insider tips or even job leads that aren't advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous digital fundraising campaigns. Use data and insights to highlight your successes – this will make you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out to organisations you admire. Express your interest in their work and ask if they have any upcoming opportunities. You never know what might come up!
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are passionate about making a difference. It shows initiative and gives us a chance to see your enthusiasm right from the start.
We think you need these skills to ace Senior Individual Giving Officer
Some tips for your application 🫡
Show Your Passion for Fundraising: When writing your application, let your enthusiasm for digital fundraising shine through. We want to see how you can engage and inspire people to donate, so share any relevant experiences or projects that highlight your passion for making a difference.
Be Data-Driven: Since this role involves using data analysis to inform decisions, make sure to mention any experience you have with data-driven strategies. We love seeing candidates who can back up their ideas with insights and analytics, so don’t hold back!
Tailor Your Application: Take the time to customise your application for this specific role. Highlight your skills in managing digital campaigns and your ability to optimise content. We appreciate when candidates take the extra step to align their experiences with what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at PARKINSONS UK
✨Know Your Digital Fundraising Inside Out
Make sure you’re well-versed in digital fundraising strategies and tools. Familiarise yourself with the latest trends in online giving, as well as the specific platforms mentioned in the job description. This will show your potential employer that you’re not just interested in the role, but that you’re also proactive about staying updated in the field.
✨Showcase Your Analytical Skills
Since the role involves data analysis to inform decisions, be prepared to discuss your experience with data-driven decision-making. Bring examples of how you've used data to improve fundraising campaigns or donor engagement in the past. This will demonstrate your ability to contribute to their income targets effectively.
✨Emphasise Team Collaboration
This position requires working closely with a team, so highlight your teamwork skills. Share stories about how you’ve supported colleagues or led projects in a collaborative environment. This will resonate well with the company’s emphasis on championing and supporting each other.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations related to digital fundraising campaigns. Think about challenges you’ve faced in previous roles and how you overcame them. This will help you articulate your problem-solving skills and adaptability in a changing environment.