Digital Fundraising Manager - Maternity Cover

We\’re working to build and grow a powerful movement of people to transform the experience of people living with Parkinson\’s. A big part of how we will do that is by engaging and mobilising our existing supporters through a wide variety of channels to take additional actions in support of Parkinson\’s UK. You will be responsible for supporting the organisation\’s strategic approach to digital fundraising and marketing in partnership with the Digital Marketing and Supporter Experience teams, ensuring that all comms work together effectively in order to maximise supporter engagement and income generating opportunities. You\’ll support fundraising teams by providing guidance and advice on digital fundraising strategy to help them achieve their goals. As well as being a representative for Supporter Experience across fundraising and marketing activity. Looking for opportunities to improve experience, build loyalty and ultimately increase the lifetime value of our existing supporter base.

• Provide oversight and coordination for all digital fundraising activity across different fundraising teams to ensure that opportunities for supporter engagement and income generation are maximised
• Working in partnership with colleagues across Fundraising and Experience, External Relations, and Data and Operations providing support to develop, implement and monitor digital fundraising activity including donation or campaign related PPC, SEO and adverts
• Provide strategic support to fundraising teams with the development of long-term digital marketing plans designed to retain supporters, onboard new audiences and grow income that aligns to our Supporter Engagement Model and frameworks
• Management and oversight of our donate platform (GoDonate), working to optimise donation funnel in terms of experience and traffic.
• Construction of donate pages and direct donation online user journeys across the Parkinson\’s UK website, in support of fundraising campaigns, Please note we are not responsible for the content of job ads, as they are posted by the recruiter. We will aim to resolve the reported issue and we will use your feedback to improve the quality of our ads.
  Substantial experience of digital fundraising and marketing
• Proven success in developing intuitive and inspiring fundraising campaigns across digital paid and organic channels
• Good knowledge and experience of PPC, SEO and digital analytics platforms
• An understanding of email marketing platforms (Marketing Cloud) and email best practice
• A strong understanding of reporting, evaluation and testing approaches to enhance performance across platforms, webpages and campaigns
  This is an exciting time for Parkinson\’s UK, we want to reach as many people as possible so we can improve life for everyone affected by Parkinson’s. We are looking for people to join our network, make genuine connections, and be part of a larger team that works together to support the Parkinson\’s community. Please apply by sending us your CV, together with a detailed supporting statement which will fully demonstrate how you meet all the criteria of the role, as stated in the \”What you\’ll bring\” section of the job description.
• Interviews for this role will be held from 31 October in person at our London office. Anyone can get Parkinson\’s. It\’s vital that the people who work for Parkinson\’s UK are representative of our diverse community. We actively encourage people from all sections of the community to apply, regardless of race, ethnicity, gender identity, age, disability, sexual orientation, or religion.