At a Glance
- Tasks: Lead a dynamic marketing team and shape the future of a trusted British brand.
- Company: HSL Chairs, a heritage brand with over 50 years of craftsmanship.
- Benefits: Join the Board, influence strategy, and manage multi-million-pound budgets.
- Other info: Exciting leadership role with opportunities for innovation and collaboration.
- Why this job: Make a real impact on customer journeys and drive profitable growth.
- Qualifications: Senior marketing experience in retail or omnichannel businesses required.
The predicted salary is between 51750 - 63250 £ per year.
- Marketing Director | Board Appointment | HSL Chairs | West Yorkshire
- Some brands have history. Others have genuine heritage. For over 50 years,
HSL Chairs has been designing and making beautiful, handcrafted furniture in Yorkshire, building a trusted British brand with customers at the heart of everything it does.
Now, with 50+ showrooms across the UK, a growing ecommerce business and ambitious plans for the future, HSL is looking for an exceptional Marketing Director to join its Board of Directors and help shape the next chapter of the business.
This is a significant leadership opportunity.
- Reporting directly to the CEO, you'll lead a marketing team of 10+, take ownership of multi-million-pound marketing budgets and influence the commercial strategy across brand, digital, ecommerce and the physical retail estate.
- We're looking for a Marketing Director who understands that great marketing isn't just about creating a brilliant brand, it's about driving customers, conversion and profitable growth.
- You'll bring together customer insight, brand, performance marketing, CRM, ecommerce and retail marketing to create one connected customer journey, working closely with the CEO and fellow Board Directors across Sales, Product and Finance.
- We'd particularly love to hear from senior marketing leaders who have operated within retail, consumer or omnichannel businesses...
Marketing Director in Batley employer: Parkinson Lee
HSL Chairs is an exceptional employer that values its employees and fosters a collaborative work culture, making it an ideal place for a Marketing Director to thrive. With over 50 years of heritage in handcrafted furniture, the company offers significant growth opportunities, a supportive environment, and the chance to influence a trusted British brand's future. Located in West Yorkshire, HSL provides a unique blend of traditional craftsmanship and modern marketing strategies, ensuring that every team member plays a vital role in shaping customer experiences and driving business success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in Batley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Parkinson Lee and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Parkinson Lee are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Parkinson Lee on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Parkinson Lee. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director in Batley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Parkinson Lee. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Parkinson Lee:Show us that you’ve done your homework! In your application, briefly mention what you admire about Parkinson Lee’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Parkinson Lee
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Parkinson Lee will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Parkinson Lee, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
