At a Glance
- Tasks: Lead product marketing strategies to enhance urban mobility and boost growth.
- Company: Join a fast-growing tech company transforming parking and urban living.
- Benefits: Competitive salary, hybrid work, generous leave, gym membership, and mental health support.
- Other info: Exciting opportunities for personal development and career growth in a collaborative environment.
- Why this job: Make a real impact on cities while working with innovative technology and a dynamic team.
- Qualifications: 5+ years in growth marketing with strong analytical and leadership skills.
The predicted salary is between 85000 - 90000 £ per year.
We’ve signed up to an ambitious journey. Join us! As Arrive, we guide customers and communities towards brighter futures and more livable cities. Our people and our values help us make it happen. We Arrive Curious, Focused and Together. Our values guide us to be at our best for our customers, the cities and communities we serve, and for ourselves. As a global team, we are transforming urban mobility.
YourParkingSpace joined forces with Arrive on our joint mission to make cities more livable. YourParkingSpace is the UK’s fastest-growing parking technology provider, changing the way people park. Our on-demand marketplace connects drivers to thousands of spaces, while our comprehensive suite of B2B solutions transforms parking assets into connected mobility hubs.
Company Overview: YourParkingSpace has a mission to change the way the world parks. We see a world where parking is seamlessly integrated into our journey through the use of smart technology. From stress-free parking to convenient EV charging, we provide drivers with a seamless experience that saves them money and opens up a world of parking spaces they never knew existed. For homeowners, businesses, and landlords, we provide a comprehensive parking management solution that streamlines operations, maximises utilisation and enhances profitability. With over 8 million users and hundreds of thousands of spaces across the UK and beyond, we have been named in The Sunday Times Tech Track 100 as one of Britain’s fastest-growing tech companies.
Role Summary: We’re seeking an energetic and talented Head of Product Marketing to boost Fleet & Operator growth in our UK marketplace. This position sits within the Marketplace team and is responsible for the exploration and enhancement of our Fleet & Operator technology and go-to-market (GTM) approach. You’ll craft a cohesive Fleet & Operator GTM strategy to boost engagement and SME and enterprise sales, delivering a smooth experience for our Hosts. You’ll lead the growth plan across channels like ABM Marketing, Search, Social Media, Display, and Signage, teaming up with creative and media agencies while collaborating with sales, product, and data teams.
Responsibilities:
- Shape a strategy for Fleet & Integrated solutions to spark growth.
- Design and launch GTM strategies and creative campaigns, partnering with sales, product, and data for a global rollout.
- Work alongside finance and marketing teams to plan budgets and forecast paid media efforts.
- Create a product roadmap alongside product managers, leveraging customer insights, tech, and business goals.
- Oversee data and performance reporting to assess impact and refine the strategy.
Candidate Requirements:
- 5+ years in growth marketing.
- Proven ability to lead cross-functional teams.
- Skilled in using data analytics to uncover user insights, spot opportunities, and run tests.
- Exposure to growth, product, brand, social, partner marketing, or research areas.
- Familiarity with consulting and handling behavioural marketing data.
- Experience in marketing and sales operations, financial analytics, or similar analytical roles.
- Entrepreneurial with a constantly curious mindset.
- Sharp analytical thinking and problem-solving skills.
- Proactive, organised, and excels in fast-paced settings.
- Effective collaborator and communicator.
- Skilled at prioritisation.
Location: This is a hybrid position with 3 days required in our London office.
Package:
- £85-90k depending on experience.
- 24 days annual leave AND this increases after 3 years, with one extra day added each year (maximum 3 additional days).
- You get your Birthday off too.
- Hybrid working for our London staff.
- Enhanced maternity and paternity leave.
- Plenty of learning and development opportunities.
- Gym membership - PureGym or discounted options at other venues.
- Comprehensive mental health and wellbeing support from our partners Canada Life and access to supportive mental health apps.
- Cycle scheme – an easy way to purchase a bike and accessories.
- Tech scheme - the ability to purchase a full range of tech items.
- Health Cash plan through Medicash.
- Additional options to purchase discounted insurances.
- An exclusive benefits platform with access to a list of choices which includes everyday lifestyle savings via Vivup!
About us: Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile, YourParkingSpace and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space.
Head of Product Marketing (Hybrid, London, UK) employer: Parking Network BV
At Arrive, we are committed to fostering a vibrant work culture that prioritises curiosity, collaboration, and growth. As the Head of Product Marketing, you will be part of a dynamic team in London, where you will have access to extensive learning opportunities, enhanced benefits, and a supportive environment that encourages innovation and personal development. With our hybrid working model and a focus on employee wellbeing, we ensure that our team members thrive both professionally and personally while contributing to our mission of transforming urban mobility.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing (Hybrid, London, UK)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Understand how your skills align with their mission to make cities more livable. This will help you stand out and show that you're genuinely interested in being part of their journey.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in growth marketing can drive Fleet & Operator success. Keep it concise and impactful, focusing on results you've achieved in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our mission to transform urban mobility.
We think you need these skills to ace Head of Product Marketing (Hybrid, London, UK)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for urban mobility and product marketing shine through. We want to see how your values align with ours at Arrive, so don’t hold back on sharing why you’re excited about this role!
Tailor Your Experience:Make sure to highlight your relevant experience in growth marketing and cross-functional team leadership. We love seeing how your past roles have prepared you for this position, so be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Be Data-Driven:Since we value analytical thinking, include examples of how you've used data to drive decisions in your previous roles. Whether it’s uncovering user insights or running successful campaigns, show us how you’ve leveraged data to achieve results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it gives you a chance to explore more about our mission and values!
How to prepare for a job interview at Parking Network BV
✨Know Your Product Inside Out
Before the interview, dive deep into the products and services offered by the company. Understand how their Fleet & Operator technology works and think about how you can enhance it. This will not only show your enthusiasm but also help you discuss how your experience aligns with their goals.
✨Showcase Your Analytical Skills
Since the role requires sharp analytical thinking, prepare to discuss specific examples where you've used data analytics to drive marketing strategies. Bring along metrics or case studies that highlight your success in uncovering user insights and spotting opportunities.
✨Collaborate Like a Pro
This position involves working with cross-functional teams, so be ready to share experiences where you've successfully collaborated with sales, product, and data teams. Highlight your communication skills and how you’ve navigated challenges in a fast-paced environment.
✨Craft a Vision for Growth
Think about a potential go-to-market strategy for the company's Fleet & Operator solutions. Be prepared to present your ideas during the interview. This shows initiative and gives them a glimpse of your strategic thinking capabilities, which is crucial for the Head of Product Marketing role.
