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- Tasks: Lead product marketing strategies to enhance urban mobility and boost growth.
- Company: Join a fast-growing tech company transforming how we park and travel.
- Benefits: Competitive salary, hybrid work, generous leave, and wellness support.
- Other info: Dynamic team environment with plenty of learning opportunities and perks.
- Why this job: Make a real impact on cities and communities while growing your career.
- Qualifications: 5+ years in growth marketing with strong analytical and leadership skills.
The predicted salary is between 85000 - 90000 £ per year.
We’ve signed up to an ambitious journey. Join us! As Arrive, we guide customers and communities towards brighter futures and more livable cities. Our people and our values help us make it happen. We Arrive Curious, Focused and Together. Our entire brand is inspired by the North Star, guiding travelers to their destinations since time began. Our values guide us to be at our best for our customers, the cities and communities we serve, and for ourselves. As a global team, we are transforming urban mobility.
YourParkingSpace joined forces with Arrive on our joint mission to make cities more livable. YourParkingSpace is the UK’s fastest-growing parking technology provider, changing the way people park. Our on-demand marketplace connects drivers to thousands of spaces, while our comprehensive suite of B2B solutions transforms parking assets into connected mobility hubs.
Company Overview: YourParkingSpace has a mission to change the way the world parks. We see a world where parking is seamlessly integrated into our journey through the use of smart technology. From stress-free parking to convenient EV charging, we provide drivers with a seamless experience that saves them money and opens up a world of parking spaces they never knew existed. For homeowners, businesses, and landlords, we provide a comprehensive parking management solution that streamlines operations, maximises utilisation and enhances profitability. With over 8 million users and hundreds of thousands of spaces across the UK and beyond, we have been named in The Sunday Times Tech Track 100 as one of Britain’s fastest-growing tech companies and are the UK’s fastest growing direct operator of car parks.
Role Summary: We’re seeking an energetic and talented Head of Product Marketing to boost Fleet & Operator growth in our UK marketplace. This position sits within the Marketplace team and is responsible for the exploration and enhancement of our Fleet & Operator technology and go-to-market (GTM) approach. You’ll craft a cohesive Fleet & Operator GTM strategy to boost engagement and SME and enterprise sales, delivering a smooth experience for our Hosts. You’ll lead the growth plan across channels like ABM Marketing, Search, Social Media, Display, and Signage, teaming up with creative and media agencies while collaborating with sales, product, and data teams.
Responsibilities:
- Shape a strategy for Fleet & Integrated solutions to spark growth.
- Design and launch GTM strategies and creative campaigns, partnering with sales, product, and data for a global rollout.
- Work alongside finance and marketing teams to plan budgets and forecast paid media efforts.
- Create a product roadmap alongside product managers, leveraging customer insights, tech, and business goals.
- Oversee data and performance reporting to assess impact and refine the strategy.
Candidate Requirements:
- 5+ years in growth marketing.
- Proven ability to lead cross-functional teams.
- Skilled in using data analytics to uncover user insights, spot opportunities, and run tests.
- Exposure to growth, product, brand, social, partner marketing, or research areas.
- Familiarity with consulting and handling behavioural marketing data.
- Experience in marketing and sales operations, financial analytics, or similar analytical roles.
- Entrepreneurial with a constantly curious mindset.
- Sharp analytical thinking and problem-solving skills.
- Proactive, organised, and excels in fast-paced settings.
- Effective collaborator and communicator.
- Skilled at prioritisation.
Location: This is a hybrid position with 3 days required in our London office.
Package: £85-90k depending on experience. 24 days annual leave AND this increases after 3 years, with one extra day added each year (maximum 3 additional days). You get your Birthday off too. Hybrid working for our London staff. Enhanced maternity and paternity leave. Plenty of learning and development opportunities. Gym membership - PureGym or discounted options at other venues. Comprehensive mental health and wellbeing support from our partners Canada Life and access to supportive mental health apps. Cycle scheme – an easy way to purchase a bike and accessories. Tech scheme - the ability to purchase a full range of tech items. Health Cash plan through Medicash. Additional options to purchase discounted insurances. An exclusive benefits platform with access to a list of choices which includes everyday lifestyle savings via Vivup!
About us: Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile, YourParkingSpace and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function; it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive.
Head of Product Marketing (Hybrid, London, UK) employer: Parking Network BV
Contact Detail:
Parking Network BV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing (Hybrid, London, UK)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Head of Product Marketing role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns and successes. This is your chance to shine and demonstrate how you can boost Fleet & Operator growth at Arrive.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Understand how Arrive is transforming urban mobility and think about how your experience aligns with their mission. Be ready to discuss how you can contribute to making cities more livable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our journey at Arrive.
We think you need these skills to ace Head of Product Marketing (Hybrid, London, UK)
Some tips for your application 🫡
Show Your Curiosity: We want to see your curiosity shine through in your application! Share examples of how you've explored new ideas or tackled challenges in your previous roles. This will show us that you're aligned with our values and ready to contribute to our mission.
Tailor Your Approach: Make sure to tailor your application to the Head of Product Marketing role. Highlight your experience in growth marketing and how it relates to Fleet & Operator technology. We love seeing candidates who can connect their skills directly to what we do!
Be Data-Driven: Since data analytics is key for this role, don’t forget to mention specific metrics or results from your past campaigns. Show us how you’ve used data to drive decisions and improve outcomes. Numbers speak louder than words!
Keep It Engaging: Your written application should be engaging and reflect your personality. Use a conversational tone and make it easy for us to read. Remember, we’re looking for someone who can communicate effectively and collaborate well with our team!
How to prepare for a job interview at Parking Network BV
✨Know Your Stuff
Before the interview, dive deep into Arrive's mission and values. Understand how they guide the company’s approach to urban mobility. Be ready to discuss how your experience aligns with their goals, especially in product marketing and growth strategies.
✨Showcase Your Analytical Skills
Since the role requires sharp analytical thinking, prepare examples of how you've used data analytics to drive marketing decisions in the past. Highlight specific campaigns where you uncovered user insights or identified growth opportunities through data.
✨Collaborate Like a Pro
This position involves working with cross-functional teams, so be prepared to share experiences where you successfully collaborated with sales, product, and data teams. Discuss how you navigated challenges and ensured smooth communication to achieve common goals.
✨Bring Your Curiosity
Arrive values a curious mindset, so come armed with questions about their Fleet & Operator technology and go-to-market strategies. This shows your enthusiasm for the role and your proactive approach to understanding their business better.