At a Glance
- Tasks: Lead product marketing strategies and campaigns to boost B2B growth.
- Company: Join Arrive, a global leader in urban mobility, transforming how cities function.
- Benefits: Enjoy hybrid working, 24 days annual leave, gym memberships, and mental health support.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
- Why this job: Be part of a mission-driven team making cities more livable and enhancing travel experiences.
- Qualifications: 5+ years in growth or product marketing with a strategic mindset and strong analytical skills.
The predicted salary is between 48000 - 72000 £ per year.
We’ve signed up to an ambitious journey. Join us!
As Arrive, we guide customers and communities towards brighter futures and more livable cities, it isn’t a challenge just anyone could take on. Luckily, we have something to help us make it happen. Our people and our values. We Arrive Curious, Focused and Together. Just as our entire brand is inspired by the North Star, the shining light leading travelers to their destinations since time began, our values guide us. They help us be at our best. For our customers. For the cities and communities we serve. For ourselves. As a global team, we are transforming urban mobility. Let’s grow better, together.
YourParkingSpace joined forces with Arrive, on our joint mission to make cities more livable, together. YourParkingSpace is the UK’s fastest-growing parking technology provider, we’re changing the way people park. Our on-demand marketplace connects drivers to thousands of spaces, while our comprehensive suite of B2B solutions transforms parking assets into connected mobility hubs.
The Role
With over 8 million users and hundreds of thousands of spaces across the UK and beyond, we’ve been featured in The Sunday Times Tech Track 100 and are the UK’s fastest-growing direct operator of car parks. Now, we’re looking for an ambitious Head of Product Marketing to drive our Host/B2B growth to new heights.
As Head of Product Marketing, you'll be at the forefront of shaping our Host offering and go-to-market strategy. You’ll lead on defining our Host technology positioning, driving B2B awareness, engagement, and conversions across SME and enterprise audiences. You’ll collaborate with cross-functional teams and lead growth plans across paid channels including ABM, search, social, display, and offline signage.
This is a hands-on leadership role where strategic thinking meets flawless execution.
How to make an impact
- Develop and execute a comprehensive strategy to grow our Host business in the UK marketplace.
- Create and launch high-impact GTM campaigns, partnering with sales, product, and data teams.
- Define product roadmaps with Product Managers using customer insights and commercial goals.
- Plan and manage budgets for growth marketing activities, working closely with finance and performance teams.
- Own campaign performance tracking, providing actionable insights and continuous optimisation.
- Lead cross-functional collaboration with internal stakeholders and creative/media agencies.
About you
- 5+ years of experience in growth, product, or performance marketing roles.
- Proven success building and executing full-funnel GTM strategies.
- Strong experience working with behavioural marketing data and analytics tools.
- Exposure to brand, social, ABM, product, or partner marketing disciplines.
- Confident in working across multiple functions including product, sales, finance, and operations.
- Strategic mindset with a passion for experimentation and learning.
Your background
- Entrepreneurial spirit with a drive to explore and test new ideas.
- Excellent problem-solving and analytical skills.
- Highly proactive and organised, with the ability to manage competing priorities.
- Strong collaborator with exceptional communication skills.
- Results-oriented with a passion for customer-centric marketing.
What You’ll Get
- 24 days annual leave (plus your birthday off!)
- → Increases by 1 day annually after 3 years (up to 3 extra days)
- Hybrid working – 3 days in our Stratford office
- Enhanced maternity and paternity leave
- Gym membership – PureGym or discounted alternatives
- Mental health & wellbeing support via Canada Life and wellbeing apps
- Cycle to Work & Tech purchase schemes
- Discounted insurances and everyday lifestyle savings via Vivup
- Extensive learning and development support
About us
Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile, YourParkingSpace and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive.
Department
Parking
Locations
YPS, London, UK
Remote status
Hybrid
About Arrive
Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive
#J-18808-LjbffrHead of Product Marketing - Host Solutions (YPS/London/Hybrid, UK) employer: Parking Network BV
Parking Network BV is an excellent employer that prioritises employee development and innovation in a supportive work culture. Based in Uxbridge, we offer a competitive salary and the opportunity to lead a dynamic team, ensuring your ideas are valued while driving performance improvements in IT service solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing - Host Solutions (YPS/London/Hybrid, UK)
✨Tip Number 1
Familiarise yourself with the latest trends in urban mobility and parking technology. Understanding the market landscape will not only help you during interviews but also demonstrate your genuine interest in the role and the company.
✨Tip Number 2
Network with professionals in the product marketing and urban mobility sectors. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities at Arrive.
✨Tip Number 3
Prepare to discuss specific examples of successful GTM strategies you've implemented in the past. Highlight your experience with B2B marketing and how you've driven growth, as this will resonate well with the expectations for the Head of Product Marketing role.
✨Tip Number 4
Showcase your analytical skills by being ready to talk about how you've used data to inform marketing decisions. Being able to demonstrate a results-oriented mindset with a focus on customer-centric marketing will set you apart from other candidates.
We think you need these skills to ace Head of Product Marketing - Host Solutions (YPS/London/Hybrid, UK)
Some tips for your application 🫡
Understand the Role:Before applying, take time to thoroughly understand the Head of Product Marketing role. Familiarise yourself with the responsibilities and required skills mentioned in the job description, such as experience in growth marketing and collaboration with cross-functional teams.
Tailor Your CV:Customise your CV to highlight relevant experiences that align with the job requirements. Emphasise your achievements in product marketing, growth strategies, and any specific campaigns you've led that demonstrate your ability to drive B2B growth.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for urban mobility and how your background fits the company's mission. Use specific examples from your past roles to illustrate your strategic mindset and results-oriented approach.
Showcase Your Analytical Skills:Since the role requires strong analytical skills, be sure to mention any experience you have with behavioural marketing data and analytics tools. Provide examples of how you've used data to inform marketing strategies and optimise campaign performance.
How to prepare for a job interview at Parking Network BV
✨Understand the Company Values
Before your interview, take some time to familiarise yourself with Arrive's core values: Curious, Focused, and Together. Be prepared to discuss how these values resonate with your own work ethic and how you can embody them in the role of Head of Product Marketing.
✨Showcase Your Strategic Mindset
As this role requires a strategic approach to product marketing, come ready to share examples of past campaigns you've led. Highlight your experience in developing go-to-market strategies and how you've used data to drive decisions and optimise performance.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with various teams, including sales, product, and finance. Think of specific instances where you've successfully collaborated across departments and be ready to discuss how you can foster teamwork at Arrive.
✨Demonstrate Your Passion for Urban Mobility
Arrive is focused on transforming urban mobility, so it's essential to convey your enthusiasm for this sector. Research current trends and challenges in urban mobility and be prepared to discuss how your expertise can contribute to making cities more livable.
