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For Companies At a Glance
- Tasks: Create and optimise partner marketing programs for ISVs to boost payment solution adoption.
- Company: Join NMI, a forward-thinking tech company with a remote-first culture.
- Benefits: Enjoy flexible PTO, health insurance, and a collaborative work environment.
- Why this job: Make an impact in the fintech space while working with innovative partners.
- Qualifications: 5-7 years in B2B or SaaS marketing, strong storytelling, and analytical skills.
- Other info: Be part of a diverse team committed to inclusion and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
NMI is seeking a Channel Marketing Manager focused on Independent Software Vendors (ISVs) to build, execute, and optimize partner marketing programs that accelerate adoption of NMI’s payment solutions within software platforms. Reporting to the Director of Channel Marketing, you’ll join a collaborative, fast-paced team that empowers our ISV partners to deliver innovative, frictionless payment experiences. This role requires a blend of strategic thinking, partner enablement, SaaS/tech GTM experience, and hands-on execution. The ideal candidate understands the ISV ecosystem, can translate product value into compelling partner marketing initiatives, and thrives in a cross-functional environment.
ISV Partner Engagement & Enablement
- Develop and execute targeted ISV partner marketing programs that drive platform adoption, activation, and long-term engagement.
- Build onboarding and enablement journeys tailored to ISV needs, including toolkits, messaging guides, and GTM assets.
- Collaborate with Account Managers to support ISV lifecycle growth—awareness, adoption, expansion, and retention.
Integrated Co‑Marketing Campaigns
- Plan and manage scalable partner campaigns such as webinars, joint content, industry events, digital programs, and in‑platform feature promotions.
- Create Campaign-in-a-Box kits specifically designed for ISVs, enabling rapid time‑to‑market for co-branded or white‑label campaigns.
- Develop product launch support materials to help ISVs bring new payment capabilities to their customers.
Cross-Functional Collaboration
- Partner closely with Product Marketing, Product, Sales, and Partner Success to align messaging and ensure a cohesive ISV GTM strategy.
- Translate technical payment capabilities into clear, compelling value propositions for software platforms.
MDF Management & Performance Optimization
- Own the Market Development Funds (MDF) process for ISV partners—including budgeting, forecasting, tracking, and ROI analysis.
- Measure and analyze campaign performance, partner engagement, and revenue impact; recommend optimizations based on insights.
Industry Insight & Thought Leadership
- Stay current on ISV market trends, vertical-specific needs, competitive programs, and emerging technology shifts.
- Identify opportunities to evolve NMI’s partner messaging, positioning, and channel strategy.
What We’re Looking For
- Bachelor’s Degree in Marketing, Communications, Business, or equivalent experience.
- 5–7 years of B2B or SaaS marketing experience, ideally with ISVs, channel partners, or fintech ecosystems.
- Strong understanding of the ISV business model, partner monetization, and software‑driven GTM motions.
- Proven experience building scalable partner programs and GTM launches.
- Excellent storytelling, writing, and communication skills tailored for technical and business audiences.
- Analytical mindset with experience using data to drive decisions and demonstrate impact.
- Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment.
- Collaborative team player who builds trust with internal stakeholders and external partners.
- A proactive, curious, growth-oriented mindset.
Why NMI
A remote first culture! Flex PTO Health, Dental and Vision Insurance.
About Us
We enable our partners with choice and challenge the one-size-fits-all approach. We are the platform that powers success, helping businesses push through boundaries so they can think about what is next. We are not just built for the tech-savvy. We democratize modern payments across the full spectrum of commerce. We are all about enabling more payments in more ways and more places. We believe that having a diverse group of employees strengthens our company and we are committed to inclusion through ongoing discussion and regular measurement of inclusion and belonging. We are committed to providing equal employment opportunities for all employees and applicants without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, genetic information, age, disability, veteran status or any other basis protected by applicable law.
Please be aware that all offers of employment are subject to satisfactory background and financial checks. Please also be aware that we do not operate a license for the sponsorship of candidates. We cannot process any application from individuals unable to provide evidence of their eligibility to commence work in the United States.
Channel Marketing Manager (Remote, UK/US) employer: Parking Network BV
Contact Detail:
Parking Network BV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Manager (Remote, UK/US)
✨Tip Number 1
Network like a pro! Reach out to folks in the ISV space on LinkedIn or at industry events. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t wait for job postings to appear. Reach out directly to companies you admire, like NMI, and express your interest in their mission and how you can contribute.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in SaaS and ISV marketing. Share insights on social media or in discussions to position yourself as a thought leader in the field.
We think you need these skills to ace Channel Marketing Manager (Remote, UK/US)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Channel Marketing Manager role. Highlight your experience with ISVs and SaaS marketing, and show us how you can drive partner engagement and adoption of payment solutions.
Showcase Your Storytelling Skills: Since this role requires excellent storytelling and communication skills, use your application to demonstrate how you can translate complex technical concepts into compelling narratives. We want to see your ability to engage both technical and business audiences.
Highlight Your Analytical Mindset: Don’t forget to mention your experience with data-driven decision-making. Share examples of how you've measured campaign performance and optimised strategies based on insights. This will show us that you can make an impact in our fast-paced environment.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the hiring process. We can’t wait to hear from you!
How to prepare for a job interview at Parking Network BV
✨Know Your ISV Landscape
Before the interview, dive deep into the Independent Software Vendor (ISV) ecosystem. Understand the key players, their challenges, and how NMI's payment solutions can address those needs. This knowledge will help you speak confidently about how you can drive partner marketing initiatives.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful partner marketing programmes in the past. Highlight your strategic thinking and hands-on execution skills, especially in a SaaS or tech environment. Be ready to explain how you measure success and optimise campaigns.
✨Collaborate Like a Pro
Since this role involves cross-functional collaboration, think of examples where you've worked closely with teams like Product Marketing or Sales. Be prepared to discuss how you align messaging and ensure a cohesive go-to-market strategy, showcasing your ability to build trust with internal stakeholders.
✨Bring Data to the Table
An analytical mindset is crucial for this position. Prepare to talk about how you've used data to drive decisions in previous roles. Discuss specific metrics you've tracked, how you've analysed campaign performance, and any insights that led to optimisations. This will demonstrate your ability to make data-driven recommendations.
