B2B Lead Generation Manager (London, UK) in City of London

B2B Lead Generation Manager (London, UK) in City of London

City of London Full-Time 36000 - 60000 £ / year (est.) No working from home possible
Parking Network BV

At a Glance

  • Tasks: Lead innovative B2B lead generation strategies using data-driven approaches and AI tools.
  • Company: Join YourParkingSpace, a fast-growing tech company revolutionising parking solutions.
  • Benefits: Enjoy hybrid working, 24 days leave, enhanced parental leave, and gym membership.
  • Other info: Dynamic team environment with opportunities for professional growth.
  • Why this job: Be part of a mission to transform urban mobility and make a real impact.
  • Qualifications: 4+ years in lead generation with strong analytical and collaboration skills.

The predicted salary is between 36000 - 60000 £ per year.

Join us on a mission to change the way the world parks.

At YourParkingSpace, we’re revolutionising parking. From stress-free parking to convenient EV charging, our smart technology is creating seamless journeys for over 8 million users across the UK and beyond. For businesses, landlords, and homeowners, we offer a powerful parking management solution that maximises utilisation, streamlines operations, and boosts profitability.

We’ve been recognised in The Sunday Times Tech Track 100 as one of Britain’s fastest-growing tech companies – and we’re just getting started.

The Role

We’re looking for a dynamic, data-driven B2B Lead Generation Manager to take our growth to the next level. You’ll lead on ABM, paid lead gen, cold email campaigns, and landing page optimisation – all while leveraging automation and AI to stay ahead of the curve.

This role is all about building sharp, multi-channel strategies to engage, qualify, and nurture leads. You’ll work closely with our sales, product, and data teams to make sure our lead generation efforts translate into tangible results.

What you’ll do:

  • Develop and execute lead generation strategies across ABM, paid channels, cold email, and landing pages.
  • Manage campaigns end-to-end, from budgets and targeting to performance analysis.
  • Continuously optimise landing pages to boost conversions.
  • Use analytics to identify trends, refine tactics, and deliver actionable insights.
  • Collaborate across teams to align lead generation with broader business goals.
  • Harness AI tools to keep us ahead in B2B lead generation.

What we’re looking for:

  • 4+ years’ experience in lead generation or performance marketing.
  • Proven track record in ABM, paid lead gen, cold email, and landing page optimisation.
  • Strong data analytics skills and proficiency with A/B testing.
  • Entrepreneurial mindset, curious and proactive.
  • Excellent prioritisation and collaboration skills.
  • Hybrid working – 3 days in our Stratford office
  • 24 days annual leave (plus Birthday off!) – increasing after 3 years
  • Enhanced maternity/paternity leave
  • Gym membership (PureGym or discounted options)
  • Pension via Nest
  • Lifestyle savings via Vivup benefits platform

Ready to change the way the world parks?
Apply now and be part of a fast-growing team shaping the future of urban mobility.

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B2B Lead Generation Manager (London, UK) in City of London employer: Parking Network BV

Parking Network BV is an excellent employer that prioritises employee development and innovation in a supportive work culture. Based in Uxbridge, we offer a competitive salary and the opportunity to lead a dynamic team, ensuring your ideas are valued while driving performance improvements in IT service solutions.

Parking Network BV

Contact Details:

Parking Network BV Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land B2B Lead Generation Manager (London, UK) in City of London

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like B2B Lead Generation Manager (London, UK) at Parking Network BV, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Parking Network BV. Tailor your message to explain why you’re drawn to them and how you can contribute as a B2B Lead Generation Manager (London, UK). Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace B2B Lead Generation Manager (London, UK) in City of London

Lead Generation
Account-Based Marketing (ABM)
Paid Lead Generation
Cold Email Campaigns
Landing Page Optimisation
Data Analytics
A/B Testing

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Parking Network BV:When writing your cover letter, make sure to tailor your message specifically for Parking Network BV. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Parking Network BV

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Parking Network BV that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Parking Network BV that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Parking Network BV’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.