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For Companies At a Glance
- Tasks: Lead innovative B2B lead generation strategies using data and AI.
- Company: Join YourParkingSpace, a fast-growing tech company revolutionising parking solutions.
- Benefits: Enjoy hybrid working, 24 days leave, gym membership, and enhanced parental leave.
- Why this job: Be part of a mission-driven team shaping the future of urban mobility.
- Qualifications: 4+ years in lead generation with strong data analytics skills required.
- Other info: Work closely with sales, product, and data teams for impactful results.
The predicted salary is between 36000 - 60000 £ per year.
Join us on a mission to change the way the world parks.
At YourParkingSpace , we’re revolutionising parking. From stress-free parking to convenient EV charging, our smart technology is creating seamless journeys for over 8 million users across the UK and beyond. For businesses, landlords, and homeowners, we offer a powerful parking management solution that maximises utilisation, streamlines operations, and boosts profitability.
We’ve been recognised in The Sunday Times Tech Track 100 as one of Britain’s fastest-growing tech companies – and we’re just getting started.
The Role
We’re looking for a dynamic, data-driven B2B Lead Generation Manager to take our growth to the next level. You’ll lead on ABM, paid lead gen, cold email campaigns, and landing page optimisation – all while leveraging automation and AI to stay ahead of the curve. This role is all about building sharp, multi-channel strategies to engage, qualify, and nurture leads. You’ll work closely with our sales, product, and data teams to make sure our lead generation efforts translate into tangible results.
What you’ll do:
- Develop and execute lead generation strategies across ABM, paid channels, cold email, and landing pages.
- Manage campaigns end-to-end, from budgets and targeting to performance analysis.
- Continuously optimise landing pages to boost conversions.
- Use analytics to identify trends, refine tactics, and deliver actionable insights.
- Collaborate across teams to align lead generation with broader business goals.
- Harness AI tools to keep us ahead in B2B lead generation.
What we’re looking for:
- 4+ years’ experience in lead generation or performance marketing.
- Proven track record in ABM, paid lead gen, cold email, and landing page optimisation.
- Strong data analytics skills and proficiency with A/B testing.
- Entrepreneurial mindset, curious and proactive.
- Excellent prioritisation and collaboration skills.
- Hybrid working – 3 days in our Stratford office
- 24 days annual leave (plus Birthday off!) – increasing after 3 years
- Enhanced maternity/paternity leave
- Gym membership (PureGym or discounted options)
- Pension via Nest
- Lifestyle savings via Vivup benefits platform
Ready to change the way the world parks?
Apply now and be part of a fast-growing team shaping the future of urban mobility.
Department
Parking
Locations
YPS, London, UK
About Arrive
Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive.
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B2B Lead Generation Manager (London/Hybrid, UK) employer: Parking Network BV
Contact Detail:
Parking Network BV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Lead Generation Manager (London/Hybrid, UK)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B lead generation, especially around Account-Based Marketing (ABM) and AI tools. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the parking and mobility sectors. Attend industry events or webinars to connect with potential colleagues and learn about their experiences. This can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous lead generation campaigns. Being able to showcase your data-driven approach and how it led to tangible outcomes will set you apart from other candidates.
✨Tip Number 4
Demonstrate your entrepreneurial mindset by sharing examples of how you've proactively identified opportunities for improvement in past roles. This will show that you're not just a follower but someone who can drive innovation and growth.
We think you need these skills to ace B2B Lead Generation Manager (London/Hybrid, UK)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the B2B Lead Generation Manager position. Tailor your application to highlight relevant experience in ABM, paid lead generation, and cold email campaigns.
Craft a Compelling CV: Your CV should clearly showcase your 4+ years of experience in lead generation or performance marketing. Use quantifiable achievements to demonstrate your success in previous roles, particularly in areas like landing page optimisation and data analytics.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company’s mission. Highlight specific examples of how your skills align with their needs, such as your experience with automation and AI in lead generation strategies.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for the role.
How to prepare for a job interview at Parking Network BV
✨Know Your Numbers
As a B2B Lead Generation Manager, you'll need to demonstrate your data-driven mindset. Be prepared to discuss specific metrics from your previous campaigns, such as conversion rates and ROI. This shows you understand the importance of analytics in lead generation.
✨Showcase Your ABM Experience
Since account-based marketing (ABM) is a key part of the role, come ready to share examples of successful ABM strategies you've implemented. Highlight how you tailored your approach for different accounts and the results you achieved.
✨Familiarise Yourself with Their Tech
Research YourParkingSpace's technology and how it revolutionises parking. Understanding their product will allow you to speak confidently about how your lead generation strategies can align with their goals and enhance user experience.
✨Prepare Questions About Collaboration
This role involves working closely with sales, product, and data teams. Prepare insightful questions about how these teams collaborate at YourParkingSpace. This shows your interest in teamwork and helps you gauge the company culture.
