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- Tasks: Manage and promote our cashless parking app through creative marketing strategies.
- Company: Join a supportive team at a leading tech company in Uxbridge.
- Benefits: Earn £30,000, enjoy 25 days leave, and hybrid working options.
- Why this job: Make a real impact on app growth and user experience in a dynamic environment.
- Qualifications: Experience in digital marketing and a passion for mobile apps.
- Other info: Collaborative culture with opportunities for personal and professional development.
The predicted salary is between 30000 - 42000 £ per year.
We are looking for a proactive and creative App Marketing Executive to manage and promote our cashless parking app. You’ll play a key role in driving app downloads, engagement, and customer loyalty through compelling content, app store optimisation, and multi-channel marketing campaigns. This is an exciting opportunity to help grow our app’s market share and enhance the overall user experience. Working closely with our marketing and digital development teams, you’ll analyse user behaviour, propose new features, and help shape the future of how customers interact with our app.
What You’ll Do
- Manage and update app content, tariffs, and car park information.
- Optimise app store listings (ASO) to maximise visibility, downloads, and engagement.
- Plan and deliver marketing campaigns promoting the app through paid media, social media, Google Ads, email, and in-app push notifications.
- Develop strategies to increase app usage, market share, and customer loyalty.
- Create and schedule push notifications for surveys, offers, and promotions.
- Analyse customer feedback, app analytics, and behaviour to identify improvement opportunities.
- Collaborate with internal teams and developers to propose and test new features to enhance the user experience.
- Design digital and print marketing materials using Adobe Creative Suite or Canva Pro.
- Support video production and editing for campaigns (experience an advantage).
- Track and report on campaign and app performance, focusing on KPIs such as installs, retention, and engagement.
- Stay up to date with trends in mobile marketing, UX, and customer experience to keep our app competitive and innovative.
What You’ll Bring
- Experience in digital marketing, ideally with a focus on mobile apps and B2C campaigns.
- Understanding of user experience (UX) principles and customer journey mapping.
- Knowledge of app marketing, app store optimisation (ASO), and analytics platforms.
- Experience with Google Ads, Meta Ads, CRM, or push notification tools.
- Strong design skills using Adobe Creative Suite or Canva Pro.
- Analytical mindset with the ability to translate insights into actionable recommendations.
- Excellent communication, organisation, and attention to detail.
- A degree or equivalent qualification in marketing or related discipline is desirable but not essential with relevant experience.
What We’ll Offer You
- £30,000 per annum
- 25 days annual leave
- Hybrid working (3 days office / 2 days from home)
- A collaborative and supportive marketing team where your ideas make a real impact
Does this sound like you? Click "apply" today and one of our team will be in touch shortly.
We are focused on ensuring APCOA is a fair place to work regardless of age, race, gender, sexuality or level in the organisation. We offer a motivating work environment where successes are shared. With challenging projects and an atmosphere of fostering and support, staff have the development opportunities to fulfil their potential while aiming for excellence in their work.
App Marketing Executive (Hybrid, Uxbridge, UK) employer: Parking Network BV
Contact Detail:
Parking Network BV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App Marketing Executive (Hybrid, Uxbridge, UK)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, app store optimisation projects, or any relevant work. This gives you a chance to demonstrate your creativity and expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its app. Understand their target audience and think of innovative ideas you could bring to the table. This will show them you're genuinely interested and ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining our team and ready to dive into the exciting world of app marketing.
We think you need these skills to ace App Marketing Executive (Hybrid, Uxbridge, UK)
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for app marketing shine through! We want to see how excited you are about driving downloads and enhancing user experiences. Share any relevant projects or campaigns you've worked on that demonstrate your passion.
Tailor Your Content: Make sure to customise your application to match the job description. Highlight your experience with app store optimisation and digital marketing campaigns. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Be Data-Driven: Since we’re all about analytics, include specific examples of how you've used data to drive decisions in your previous roles. Whether it’s improving engagement or increasing downloads, show us how you’ve made an impact through numbers!
Keep It Clear and Concise: While we appreciate creativity, clarity is key! Make sure your application is easy to read and straight to the point. Use bullet points if necessary, and don’t forget to proofread for any typos. We want to see your best work, so take your time!
How to prepare for a job interview at Parking Network BV
✨Know Your App Inside Out
Before the interview, make sure you thoroughly understand the cashless parking app. Familiarise yourself with its features, user interface, and any recent updates. This will not only show your enthusiasm but also allow you to discuss how you can contribute to its marketing effectively.
✨Showcase Your Marketing Skills
Prepare examples of past marketing campaigns you've worked on, especially those related to mobile apps or B2C. Be ready to discuss your approach to app store optimisation and how you’ve used analytics to drive decisions. This will demonstrate your practical experience and analytical mindset.
✨Be Creative with Ideas
Think of innovative marketing strategies that could enhance app downloads and user engagement. Whether it’s a unique social media campaign or a fresh approach to push notifications, sharing your creative ideas during the interview can set you apart from other candidates.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s current marketing strategies and future goals for the app. This shows your genuine interest in the role and helps you gauge if the company culture aligns with your values. Plus, it gives you a chance to engage in a meaningful conversation.
