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- Tasks: Lead the optimisation strategy for ecommerce journeys to boost conversion rates and user experience.
- Company: Join CAVU, a forward-thinking company transforming airport travel experiences.
- Benefits: Enjoy 25 days holiday, flexible benefits, and an annual bonus scheme.
- Why this job: Make a real impact in the travel industry while working with innovative technologies.
- Qualifications: Experience in e-commerce, digital marketing, and A/B testing is essential.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About CAVU
At CAVU our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody. From the smallest ideas to the biggest changes, every day here is about creating better travel experiences. Our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers, and more profitable for our clients and partners.
Role Overview
Responsible for leading the optimisation strategy of our ecommerce journeys to improve conversion rate, user experience and drive overall business growth. The role will primarily focus on our distribution businesses, whilst establishing and overseeing the delivery of the client conversation rate optimisation strategy. This role is accountable for driving digital growth through the optimisation of digital journeys and UX to deliver conversion improvements in line with commercial KPIs.
Principal Accountabilities
- Conversion Optimisation Strategy: Develop, lead and execute a comprehensive Conversion Rate Optimisation (CRO) strategy across all websites and devices to drive customer journey improvements and increase conversion & KPIs.
- Conversion opportunities: Conduct in-depth opportunity analysis of user behaviour, customer journeys, and conversion funnels to identify optimisation opportunities.
- Stakeholder collaboration: Work closely with key stakeholders (internal & external) to identify and prioritise UX pain points across the various existing & new user journeys & products aligned to business KPIs and targets.
- Opportunity reviews: Regularly conduct and review website opportunity analysis to determine areas of focus for optimisation, driving the optimisation roadmap.
- Stakeholder management: Manage the relationship with key stakeholders including product, tech and UX to deliver a programme of CRO aligned to achieving commercial business KPI targets.
- A/B Testing and Experimentation: Plan, execute, and analyze A/B and multivariate tests to optimize website elements, including copy, layout, forms, and calls-to-action (CTAs).
- Website Analytics and Insights: Utilize web analytics tools (e.g., Google Analytics, Full story) to track key performance indicators (KPIs), such as conversion rates, bounce rates, and session duration.
- Research and feedback: Conduct user research, surveys, and usability testing to gather qualitative feedback and identify areas for improvement.
- User Experience Optimisation: Collaborate with UX/UI designers to enhance the user experience and usability of digital properties through iterative design improvements.
- Cross functional Collaboration: Chair regular meetings with stakeholders across the business ensuring an aligned roadmap delivered at pace to ensure delivery of growth targets.
- Culture of experimentation: Foster a culture of experimentation and continuous improvement by sharing insights, best practices, and success stories across the organization.
What We’re Looking For
- Desirable (but not essential) - degree level or equivalent.
- Driven and motivated to create a high performing CRO team that adapts, develops and grows through continuous feedback and improvement.
- Previous experience in an e-commerce orientated environment essential.
- Strong background in digital marketing, website analytics, and A/B testing methodologies.
- Proven experience of establishing and driving Ecommerce optimisation and conversion improvements.
- Highly process driven.
- Experience of UX design across web, mobile and app.
- Effective communication skills at all levels.
- Strong advocacy for a customer-centric approach and enthusiasm for all things digital.
- Advanced Google Analytics/digital Analytics experience essential.
The Perks
- 25 days holiday, increasing by 1 day per year with service (up to 28).
- Option to buy up to 10 additional days’ annual leave, plus 4 flexible bank holidays.
- 10% company pension.
- Annual bonus scheme.
- On-site gym.
- MediCash scheme.
- A host of flexible benefits and discounts.
- 2 paid volunteering days per year.
- Access to an internal events calendar including health & wellbeing activities.
- Enhanced parental leave (T&Cs apply).
The Interview Process
- Recruiter Screen – around 15 minutes to discuss your experience, motivations, and what you’re looking for.
- Skills & Competency Interview – focused on your technical expertise and leadership approach.
- Values Interview – exploring how you align with CAVU’s culture and values.
At CAVU, Inclusion, Diversity & Equity are at the heart of who we are. We’re proud to be an equal opportunities employer and we celebrate individuality. If you’re excited about this role but don’t tick every box, please still apply — we’d love to hear from you.
CRO Manager (Manchester, UK) employer: Parking Network B.V.
Contact Detail:
Parking Network B.V. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Manager (Manchester, UK)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with CAVU employees on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for your interviews by researching CAVU's latest projects and values. Show us you’re genuinely interested in making airport travel better and how your skills can contribute to that mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the CRO Manager role. Highlight specific examples of your past successes in optimisation and collaboration.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the CAVU team.
We think you need these skills to ace CRO Manager (Manchester, UK)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRO Manager role. Highlight your experience in e-commerce, A/B testing, and digital marketing. We want to see how your skills align with our mission to enhance airport travel!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for creating seamless user experiences and how you can contribute to our goals at CAVU. Let us know why you're excited about this opportunity!
Showcase Your Analytical Skills: Since this role is all about optimisation and data-driven decisions, make sure to highlight your analytical abilities. Mention specific tools you've used, like Google Analytics, and any successful projects where you improved conversion rates.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at CAVU!
How to prepare for a job interview at Parking Network B.V.
✨Know Your CRO Stuff
Make sure you brush up on your knowledge of Conversion Rate Optimisation (CRO) strategies. Be ready to discuss specific methodologies you've used in the past, especially A/B testing and user experience improvements. This will show that you're not just familiar with the concepts but have practical experience applying them.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data analytics tools like Google Analytics to drive decisions. Bring examples of how you've interpreted data to make recommendations for website improvements. This will demonstrate your analytical mindset and ability to derive actionable insights from complex datasets.
✨Collaborate Like a Pro
CAVU values cross-functional collaboration, so be ready to share experiences where you've worked closely with product, tech, or UX teams. Highlight how you’ve managed stakeholder relationships and driven projects forward through teamwork. This will show that you can thrive in a collaborative environment.
✨Embrace the Culture of Experimentation
Talk about how you foster a culture of experimentation in your previous roles. Share examples of how you've encouraged teams to test new ideas and learn from failures. This aligns perfectly with CAVU's ethos of continuous improvement and innovation, making you a great fit for their team.
