At a Glance
- Tasks: Lead product marketing strategies to drive growth in Fleet & Operator sectors.
- Company: Join YourParkingSpace, a fast-growing tech company revolutionising parking solutions.
- Benefits: Enjoy 24 days annual leave, hybrid working, and comprehensive wellbeing support.
- Other info: Dynamic work environment with excellent career development opportunities.
- Why this job: Make a real impact in urban mobility while collaborating with creative teams.
- Qualifications: 5+ years in growth marketing with strong analytical and leadership skills.
The predicted salary is between 85000 - 90000 € per year.
Company Overview
YourParkingSpace has a mission to change the way the world parks. We see a world where parking is seamlessly integrated into our journey through the use of smart technology. From stress‐free parking to convenient EV charging, we provide drivers with a seamless experience that saves them money and opens up a world of parking spaces they never knew existed. For homeowners, businesses, and landlords we provide a comprehensive parking management solution that streamlines operations, maximises utilisation and enhances profitability. With over 8 million users, and hundreds of thousands of spaces across the UK and beyond, we have been named in The Sunday Times Tech Track 100 as one of Britain's fastest-growing tech companies and are the UK's fastest growing direct operator of car parks, strengthening our position as the go-to business for car park operations.
Role Summary
We're seeking an energetic and talented Head of Product Marketing to boost Fleet & Operator growth in our UK marketplace. This position sits within the Marketplace team, and is responsible for the exploration and enhancement of our Fleet & Operator technology and go‐to‐market (GTM) approach. You'll craft a cohesive Fleet & Operator GTM strategy to boost engagement and SME and enterprise sales, delivering a smooth experience for our Hosts. You'll lead the growth plan across channels like ABM Marketing, Search, Social Media, Display, and Signage, teaming up with creative and media agencies while collaborating with sales, product, and data teams to make it happen.
Responsibilities
- Shape a strategy for Fleet & Integrated solutions to spark growth.
- Design and launch GTM strategies and creative campaigns, partnering with sales, product, and data for a global rollout.
- Work alongside finance and marketing teams to plan budgets and forecast paid media efforts.
- Create a product roadmap alongside product managers, leveraging customer insights, tech, and business goals.
- Oversee data and performance reporting to assess impact and refine the strategy.
Candidate Requirements
- 5+ years in growth marketing.
- Proven ability to lead cross-functional teams.
- Skilled in using data analytics to uncover user insights, spot opportunities, and run tests.
- Exposure to growth, product, brand, social, partner marketing, or research areas.
- Familiarity with consulting and handling behavioural marketing data.
- Experience in marketing and sales operations, financial analytics, or similar analytical roles.
Key skills
- Entrepreneurial with a constantly curious mindset.
- Sharp analytical thinking and problem‐solving skills.
- Proactive, organised, and excels in fast‐paced settings.
- Effective collaborator and communicator.
- Skilled at prioritisation.
Location
This is a hybrid position with 3 days required in our London office.
Package
£85-90k depending on experience.
Benefits
- 24 days annual leave AND this increases after 3 years, with one extra day added each year (maximum 3 additional days).
- You get your Birthday off too.
- Hybrid working for our London staff.
- Enhanced maternity and paternity leave.
- Plenty of learning and development opportunities.
- Gym membership - PureGym or discounted options at other venues.
- Comprehensive mental health and wellbeing support from our partners Canada Life and access to supportive mental health apps.
- Cycle scheme – an easy way to purchase a bike and accessories.
- Tech scheme - the ability to purchase a full range of tech items.
- Health Cash plan through Medicash.
- Pension scheme via Nest.
- Additional options to purchase discounted insurances.
- An exclusive benefits platform with access to a list of choices which includes everyday lifestyle savings via Vivup!
About Us
Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile, YourParkingSpace and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision‐makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimised car parks to data‐driven traffic reduction and support for reinvestment in public transport and green space. It's about more than function, it's about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it's how you Arrive.
Head of Product Marketing (Hybrid, London, UK) employer: Parking Network B.V.
YourParkingSpace is an exceptional employer that champions innovation and employee growth within a dynamic work culture. With a commitment to enhancing the parking experience through smart technology, employees benefit from a hybrid working model, generous leave policies, and extensive learning opportunities, all while contributing to a rapidly growing company recognised as one of Britain's fastest-growing tech firms. Located in London, team members enjoy access to comprehensive wellbeing support and a vibrant city atmosphere, making it a rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing (Hybrid, London, UK)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially in product marketing. Make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company thoroughly, understand their products, and think about how you can contribute to their mission. Practice common interview questions and come armed with your own questions to show your interest.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about joining us. Tailor your application to highlight your relevant experience in growth marketing and how you can help boost Fleet & Operator growth at YourParkingSpace.
We think you need these skills to ace Head of Product Marketing (Hybrid, London, UK)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Product Marketing role. Highlight your experience in growth marketing and any relevant projects that showcase your ability to lead cross-functional teams. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about transforming parking experiences and how your background makes you the perfect fit for this role. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills:Since data analytics is key for this position, be sure to include examples of how you've used data to drive marketing strategies or uncover user insights. We’re looking for someone who can spot opportunities and make data-driven decisions!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at Parking Network B.V.
✨Know Your Product Inside Out
Before the interview, dive deep into YourParkingSpace's offerings, especially around Fleet & Operator solutions. Understand their technology and how it integrates with user experiences. This knowledge will help you articulate your vision for enhancing their GTM strategy.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data analytics to drive marketing decisions. Highlight how you've uncovered user insights or identified growth opportunities in previous roles. This will demonstrate your ability to leverage data for impactful strategies.
✨Collaborate Like a Pro
Since this role involves working with cross-functional teams, be ready to share experiences where you've successfully collaborated with sales, product, and data teams. Emphasise your communication skills and how you’ve navigated challenges in a fast-paced environment.
✨Craft a Vision for Growth
Think about innovative GTM strategies you could propose for Fleet & Operator growth. Prepare to discuss your ideas during the interview, showcasing your entrepreneurial mindset and proactive approach to driving engagement and sales.
