At a Glance
- Tasks: Lead product marketing strategies to drive growth in Fleet & Operator technology.
- Company: Join YourParkingSpace, a fast-growing tech company revolutionising parking solutions.
- Benefits: Enjoy 24 days annual leave, hybrid working, and comprehensive wellbeing support.
- Other info: Dynamic hybrid role with excellent career development opportunities.
- Why this job: Make a real impact in urban mobility while collaborating with creative teams.
- Qualifications: 5+ years in growth marketing with strong analytical and leadership skills.
The predicted salary is between 85000 - 90000 € per year.
Company Overview
YourParkingSpace has a mission to change the way the world parks. We see a world where parking is seamlessly integrated into our journey through the use of smart technology. From stress‑free parking to convenient EV charging, we provide drivers with a seamless experience that saves them money and opens up a world of parking spaces they never knew existed. For homeowners, businesses, and landlords we provide a comprehensive parking management solution that streamlines operations, maximises utilisation and enhances profitability. With over 8 million users, and hundreds of thousands of spaces across the UK and beyond, we have been named in The Sunday Times Tech Track 100 as one of Britain’s fastest-growing tech companies and are the UK’s fastest growing direct operator of car parks.
Role Summary
We’re seeking an energetic and talented Head of Product Marketing to boost Fleet & Operator growth in our UK marketplace. This position sits within the Marketplace team, and is responsible for the exploration and enhancement of our Fleet & Operator technology and go‑to‑market (GTM) approach. You’ll craft a cohesive Fleet & Operator GTM strategy to boost engagement and SME and enterprise sales, delivering a smooth experience for our Hosts. You’ll lead the growth plan across channels like ABM Marketing, Search, Social Media, Display, and Signage, teaming up with creative and media agencies while collaborating with sales, product, and data teams to make it happen.
Responsibilities
- Shape a strategy for Fleet & Integrated solutions to spark growth.
- Design and launch GTM strategies and creative campaigns, partnering with sales, product, and data for a global rollout.
- Work alongside finance and marketing teams to plan budgets and forecast paid media efforts.
- Create a product roadmap alongside product managers, leveraging customer insights, tech, and business goals.
- Oversee data and performance reporting to assess impact and refine the strategy.
Candidate Requirements
- 5+ years in growth marketing.
- Proven ability to lead cross-functional teams.
- Skilled in using data analytics to uncover user insights, spot opportunities, and run tests.
- Exposure to growth, product, brand, social, partner marketing, or research areas.
- Familiarity with consulting and handling behavioural marketing data.
- Experience in marketing and sales operations, financial analytics, or similar analytical roles.
Key skills
- Entrepreneurial with a constantly curious mindset.
- Sharp analytical thinking and problem‑solving skills.
- Proactive, organised, and excels in fast‑paced settings.
- Effective collaborator and communicator.
- Skilled at prioritisation.
Location
This is a hybrid position with 3 days required in our London office.
Package
£85-90k depending on experience.
Benefits
- 24 days annual leave AND this increases after 3 years, with one extra day added each year (maximum 3 additional days).
- You get your Birthday off too.
- Hybrid working for our London staff.
- Enhanced maternity and paternity leave.
- Plenty of learning and development opportunities.
- Gym membership - PureGym or discounted options at other venues.
- Comprehensive mental health and wellbeing support from our partners Canada Life and access to supportive mental health apps.
- Cycle scheme – an easy way to purchase a bike and accessories.
- Tech scheme - the ability to purchase a full range of tech items.
- Health Cash plan through Medicash.
- Pension scheme via Nest.
- Additional options to purchase discounted insurances.
- An exclusive benefits platform with access to a list of choices which includes everyday lifestyle savings via Vivup!
About Us
Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile, YourParkingSpace and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision‑makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimised car parks to data‑driven traffic reduction and support for reinvestment in public transport and green space.
Head of Product Marketing (Hybrid, London, UK) employer: Parking Network B.V.
YourParkingSpace is an exceptional employer that champions innovation and employee growth within a dynamic work culture. With a hybrid working model based in London, employees enjoy a range of benefits including enhanced leave policies, comprehensive wellbeing support, and ample opportunities for professional development, all while contributing to a mission that transforms urban mobility through smart technology.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing (Hybrid, London, UK)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially in product marketing. Make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their products, and think about how you can contribute to their mission. Practice common interview questions and come up with examples that demonstrate your experience in growth marketing.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about joining us. Tailor your application to highlight how your skills align with the Head of Product Marketing role and show us why you’re the perfect fit!
We think you need these skills to ace Head of Product Marketing (Hybrid, London, UK)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Product Marketing role. Highlight your experience in growth marketing and how it aligns with our mission at YourParkingSpace. We want to see how you can contribute to our Fleet & Operator growth!
Showcase Your Analytical Skills:Since this role involves a lot of data analytics, don’t shy away from showcasing your analytical thinking. Share examples of how you've used data to drive marketing strategies or uncover user insights. We love a candidate who can think critically and solve problems!
Be Creative with Your GTM Strategy:We’re looking for someone who can design and launch innovative go-to-market strategies. In your application, feel free to share any creative campaigns you've led in the past. Show us your entrepreneurial spirit and how you can bring fresh ideas to the table!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step to connect with us!
How to prepare for a job interview at Parking Network B.V.
✨Know Your Product Inside Out
Before the interview, dive deep into YourParkingSpace's offerings, especially the Fleet & Operator technology. Understand how their solutions work and think about how you can enhance them. This will show your genuine interest and help you articulate your vision during the discussion.
✨Craft a Winning GTM Strategy
Prepare a mock go-to-market strategy tailored for the Fleet & Operator segment. Think about how you would leverage channels like ABM Marketing and Social Media to drive engagement. Presenting a well-thought-out plan will demonstrate your strategic thinking and readiness for the role.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data analytics in previous roles to uncover insights and drive growth. Bring examples of how you've identified opportunities or optimised campaigns based on performance metrics. This will highlight your analytical prowess, which is crucial for this position.
✨Emphasise Collaboration and Communication
Since the role involves working with cross-functional teams, prepare to share examples of successful collaborations from your past. Highlight how you’ve effectively communicated with different departments to achieve common goals. This will illustrate your ability to thrive in a fast-paced, team-oriented environment.
