Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global marketing strategies and manage diverse teams across regions.
- Company: Join PayByPhone, a leader in mobile vehicle payments, trusted by millions worldwide.
- Benefits: Enjoy competitive salary, 25 days leave, health programs, and career growth opportunities.
- Why this job: Be part of an innovative team shaping the future of vehicle services globally.
- Qualifications: 5+ years in marketing leadership, strong digital skills, and a data-driven mindset required.
- Other info: Fluency in English is essential; additional languages are a plus.
The predicted salary is between 48000 - 72000 £ per year.
Join to apply for the Global Head of Marketing (Hatfield, UK) role at Parking Network B.V.
4 days ago Be among the first 25 applicants
Join to apply for the Global Head of Marketing (Hatfield, UK) role at Parking Network B.V.
Get AI-powered advice on this job and more exclusive features.
Your role
To facilitate the successful operation of the Division through appropriate liaison support areas for the provision of strategic and technical development.
What you\’ll be doing
- You will manage all Divisional business projects, including budgets, resources and deadlines, in line with business requirements.
- You will contribute significantly to sales plans, channel development and overall Divisional strategic planning, providing support to Sales and Broker managers for target setting, commissions planning and implementation.
- Effectively interface with all internal departments to secure buy-in to and achievement of business objectives and act as sign-off and focal point for Division’s PR activity.
- Define and implement relevant marketing activities with the Product and Marketing Division, pro-actively identifying process improvements and liaise with internal and external third parties as required to deliver innovative solutions.
- Assess & specify training needs for Divisional staff, ensuring those skills levels necessary to facilitate first class performance.
Company Overview
PayByPhone is a global leader in mobile vehicle payments. We simplify the journeys for millions of people through our smart, intuitive mobile payment technology and exciting features. Trusted by over 95 million drivers worldwide, we’ve spent over 20 years simplifying parking working with over 1,400 clients across North America, the UK, France, Germany, Switzerland, and Ireland. We are now expanding our offerings beyond parking to provide drivers with a range of essential vehicle services
What we need;
We are seeking an experienced and dynamic Global Head of Marketing to lead our marketing efforts across multiple regions. This role will be responsible for developing and executing comprehensive marketing strategies that drive customer acquisition, engagement, and retention for both our consumer app users and B2B clients. The ideal candidate will have a deep understanding of digital marketing, brand positioning, growth strategies, and go-to-market execution on a global scale and have at least 5 years of experience in leading global teams.
What you will do
- Develop and execute a global marketing strategy that aligns with company objectives for both B2C and B2B segments.
- Own global brand positioning, messaging, and storytelling to establish a strong market presence.
- Develop go-to-market strategies for new product launches and regional market expansions.
- Lead customer acquisition, retention, and lifecycle marketing strategies for consumer app users and B2B clients
- Oversee digital and traditional marketing campaigns, ensuring brand consistency and performance optimization.
- Drive demand generation efforts through performance marketing, content marketing, SEO, paid media, social media, partnerships, and influencer collaborations.
- Utilize data-driven insights and analytics to measure campaign effectiveness, optimize marketing spend, and drive ROI.
- Lead and mentor a team of marketing professionals across multiple regions.
- Collaborate closely with product, sales, and customer experience teams to enhance the user journey and maximize conversions.
- Identify and establish strategic partnerships to expand brand reach and market penetration.
- Stay ahead of industry trends, emerging marketing technologies, and the competitive landscape to keep the company at the forefront of innovation.
Qualifications & Experience
- Extensive experience in marketing with at least 5 years in leadership roles, preferably in a high-growth consumer app or B2B tech company.
- Proven track record in scaling marketing strategies across multiple markets globally.
- Strong understanding of both B2C and B2B marketing dynamics, including user acquisition, engagement, and conversion optimization.
- Expertise in digital marketing, performance marketing, demand generation, and brand strategy.
- Experience in managing and mentoring global marketing teams.
- Data-driven mindset with the ability to leverage analytics for decision-making.
- Excellent communication and storytelling skills with the ability to build compelling brand narratives.
- Strong leadership, collaboration, and stakeholder management skills.
- Experience working with marketing automation tools, CRM systems, and analytics platforms.
- Bachelor\’s degree in Marketing, Business, or equivalent related professional experience.
- Fluent in English (native level). Additional languages (French, German) are a plus.
What we offer
- Competitive salary
- 25 days annual leave plus public holidays. Plus a holiday buyback scheme
- Pension scheme
- Health and wellness programs
- Being part of a truly global team that are progressive and innovative
- Significant career progression opportunities
- Ongoing professional development and training resources
- Collaborative and supportive work environment
About Corpay
Corpay is a global technology organisation that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay. Our specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses. Millions of people in over 80 countries around the world use our solutions for their payments.
All offers of employment made by Corpay (and its subsidiary companies) are subject to the successful completion of satisfactory pre-employment vetting by an independent supplier (Experian). This is in accordance with Corpay\’s Resourcing Policy and include employment referencing, identity, adverse financial, criminal and sanctions list checks. We do this to meet our legal and regulatory requirements.
Corpay is dedicated to encouraging a supportive and inclusive culture among our employees. It is within our best interest to promote diversity and eliminate discrimination in the workplace. We seek to ensure that all employees and job applicants are given equal opportunities.
Notice to Agency and Search Firm Representatives: Corpay will not accept unsolicited CV\’s from agencies and/or search firms for this job posting. Resumes submitted to any Corpay employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Corpay. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
Apply for this job
Seniority level
-
Seniority level
Executive
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Advertising Services
Referrals increase your chances of interviewing at Parking Network B.V. by 2x
Get notified about new Head of Marketing jobs in Hatfield, England, United Kingdom .
Global Head of Strategy and Marketing FA&O
Watford, England, United Kingdom 6 days ago
Founding Head of Brand and Content (£150k + Equity)
London, England, United Kingdom 2 weeks ago
London Area, United Kingdom £55,000.00-£65,000.00 20 hours ago
Greater London, England, United Kingdom 3 weeks ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 15 hours ago
London, England, United Kingdom 4 days ago
Hatfield, England, United Kingdom 2 weeks ago
London, England, United Kingdom 5 days ago
Head of Marketing | Creative Live Events
London, England, United Kingdom 1 week ago
London, England, United Kingdom 1 month ago
London, England, United Kingdom 6 days ago
Greater London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 1 week ago
Greater London, England, United Kingdom 14 hours ago
Digital Marketing Executive (Affiliates and Display)
London, England, United Kingdom 2 weeks ago
Marketing Executive – Hospitality and Venue
Watford, England, United Kingdom 4 days ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 20 hours ago
Chief Marketing and Communications Officer, International
London, England, United Kingdom 11 hours ago
London, England, United Kingdom 1 week ago
Founding Head of Growth (£150k + Equity)
Greater London, England, United Kingdom 1 month ago
London Area, United Kingdom £80,000.00-£90,000.00 13 hours ago
Head of Creative & Social – Global Luxury Fashion Brand (London)
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Global Head of Marketing (Hatfield, UK) employer: Parking Network B.V.
Contact Detail:
Parking Network B.V. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of Marketing (Hatfield, UK)
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in B2B and B2C sectors. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing and performance metrics. Being able to discuss recent developments or case studies during interviews can demonstrate your proactive approach and deep understanding of the industry.
✨Tip Number 3
Prepare to showcase your leadership skills by gathering examples of how you've successfully managed teams and projects in the past. Highlighting your ability to mentor and inspire others will be crucial for a senior role like this.
✨Tip Number 4
Research PayByPhone and its competitors thoroughly. Understanding their market position, customer base, and unique selling points will allow you to tailor your discussions and show how you can contribute to their growth strategy.
We think you need these skills to ace Global Head of Marketing (Hatfield, UK)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in global marketing, particularly in B2C and B2B sectors. Emphasise your leadership roles and any successful marketing strategies you've implemented.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of the company's mission and how your skills align with their needs. Use specific examples from your past experiences to demonstrate your capability in driving customer acquisition and engagement.
Showcase Data-Driven Achievements: In your application, include quantifiable results from previous marketing campaigns. Highlight how you used data analytics to optimise marketing spend and improve ROI, as this is crucial for the role.
Research the Company: Familiarise yourself with Parking Network B.V.'s products and services. Understanding their market position and recent developments will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at Parking Network B.V.
✨Research the Company
Before your interview, make sure to thoroughly research Parking Network B.V. Understand their products, services, and recent developments in the mobile vehicle payments industry. This knowledge will help you tailor your responses and demonstrate your genuine interest in the company.
✨Showcase Your Leadership Experience
As a candidate for the Global Head of Marketing position, it's crucial to highlight your leadership experience. Prepare examples of how you've successfully led marketing teams, developed strategies, and driven results in previous roles. Be ready to discuss specific challenges you faced and how you overcame them.
✨Prepare for Data-Driven Questions
Given the emphasis on data-driven insights in the job description, be prepared to discuss how you've used analytics to inform marketing decisions. Have examples ready that showcase your ability to measure campaign effectiveness and optimise marketing spend based on data.
✨Demonstrate Your Understanding of B2B and B2C Dynamics
The role requires a deep understanding of both B2B and B2C marketing. Be prepared to discuss your experience in these areas, including customer acquisition, engagement, and retention strategies. Highlight any successful campaigns you've led that catered to both segments.
