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For Companies At a Glance
- Tasks: Manage and promote our cashless parking app through creative marketing strategies.
- Company: Join a dynamic team at a leading tech company in Uxbridge.
- Benefits: Enjoy a competitive salary, hybrid working, and 25 days annual leave.
- Why this job: Make a real impact on app growth and user experience in a supportive environment.
- Qualifications: Experience in digital marketing and a passion for mobile apps is a plus.
- Other info: Collaborative culture with opportunities for personal and professional development.
The predicted salary is between 24000 - 36000 £ per year.
We are looking for a proactive and creative App Marketing Executive to manage and promote our cashless parking app. You’ll play a key role in driving app downloads, engagement, and customer loyalty through compelling content, app store optimisation, and multi‑channel marketing campaigns. This is an exciting opportunity to help grow our app’s market share and enhance the overall user experience.
Working closely with our marketing and digital development teams, you’ll analyse user behaviour, propose new features, and help shape the future of how customers interact with our app.
What You’ll Do
- Manage and update app content, tariffs, and car park information.
- Optimise app store listings (ASO) to maximise visibility, downloads, and engagement.
- Plan and deliver marketing campaigns promoting the app through paid media, social media, Google Ads, email, and in‑app push notifications.
- Develop strategies to increase app usage, market share, and customer loyalty.
- Create and schedule push notifications for surveys, offers, and promotions.
- Analyse customer feedback, app analytics, and behaviour to identify improvement opportunities.
- Collaborate with internal teams and developers to propose and test new features to enhance the user experience.
- Design digital and print marketing materials using Adobe Creative Suite or Canva Pro.
- Support video production and editing for campaigns (experience an advantage).
- Track and report on campaign and app performance, focusing on KPIs such as installs, retention, and engagement.
- Stay up to date with trends in mobile marketing, UX, and customer experience to keep our app competitive and innovative.
What You’ll Bring
- Experience in digital marketing, ideally with a focus on mobile apps and B2C campaigns.
- Understanding of user experience (UX) principles and customer journey mapping.
- Knowledge of app marketing, app store optimisation (ASO), and analytics platforms.
- Experience with Google Ads, Meta Ads, CRM, or push notification tools.
- Strong design skills using Adobe Creative Suite or Canva Pro.
- Analytical mindset with the ability to translate insights into actionable recommendations.
- Excellent communication, organisation, and attention to detail.
- A degree or equivalent qualification in marketing or related discipline is desirable but not essential with relevant experience.
What We’ll Offer You
- £30,000 per annum
- 25 days annual leave
- Hybrid working (3 days office / 2 days from home)
- Pension scheme
- Employee discount benefits
- A collaborative and supportive marketing team where your ideas make a real impact
Does this sound like you? Click "apply" today and one of our team will be in touch shortly. We are focused on ensuring APCOA is a fair place to work regardless of age, race, gender, sexuality or level in the organisation. We offer a motivating work environment where successes are shared. With challenging projects and an atmosphere of fostering and support, staff have the development opportunities to fulfil their potential while aiming for excellence in their work.
App Marketing Executive (Hybrid, Uxbridge, UK) employer: Parking Network B.V.
Contact Detail:
Parking Network B.V. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App Marketing Executive (Hybrid, Uxbridge, UK)
✨Tip Number 1
Get to know the company inside out! Research their app, marketing strategies, and recent campaigns. This way, when you get that interview, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider tips or even a referral, which can give you a leg up in the application process.
✨Tip Number 3
Prepare for the interview by practising common questions related to app marketing and user experience. Think about how you can showcase your analytical skills and creativity, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace App Marketing Executive (Hybrid, Uxbridge, UK)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the App Marketing Executive role. Highlight your experience in digital marketing, especially with mobile apps, and showcase any relevant campaigns you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about app marketing and how you can contribute to our team. Be creative and show off your personality – we love a bit of flair!
Showcase Your Design Skills: Since design is part of the role, include examples of your work using Adobe Creative Suite or Canva Pro. Whether it's marketing materials or app visuals, we want to see your creativity in action. Don't be shy – let your work speak for itself!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Parking Network B.V.
✨Know Your App Inside Out
Before the interview, make sure you download and explore the cashless parking app thoroughly. Understand its features, user interface, and any recent updates. This will not only show your genuine interest but also help you discuss how you can contribute to improving user experience and engagement.
✨Showcase Your Marketing Skills
Prepare examples of past marketing campaigns you've worked on, especially those related to mobile apps or B2C. Be ready to discuss your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and analytical mindset.
✨Familiarise Yourself with ASO
Since app store optimisation is a key part of the role, brush up on ASO techniques. Be prepared to discuss how you would optimise app listings for visibility and downloads. Mention any tools or analytics platforms you’ve used in the past to track performance.
✨Bring Creative Ideas to the Table
Think about innovative marketing strategies that could enhance app usage and customer loyalty. Whether it’s through social media campaigns or engaging push notifications, having fresh ideas ready to share will impress the interviewers and show your proactive nature.
