At a Glance
- Tasks: Lead digital marketing strategy and optimise campaigns for maximum impact.
- Company: Join a leading professional services firm undergoing exciting digital transformation.
- Benefits: Competitive salary, performance bonuses, and hybrid working model.
- Other info: Opportunity for career growth in a dynamic, data-driven culture.
- Why this job: Make a real impact in a fast-paced environment with a focus on innovation.
- Qualifications: 3+ years in digital marketing with strong performance and team leadership skills.
The predicted salary is between 65000 - 65000 € per year.
This is an exciting opportunity to join a leading name in the Professional Services Industry. Currently undergoing a digital transformation, the business is diversifying its marketing mix, scaling its brand presence, and improving lead quality across all digital channels.
The organisation is data driven, commercially ambitious, and ready to invest in the right digital leader to evolve its digital marketing strategy from a paid media heavy model into a more rounded and well balanced, multichannel digital operation.
As the Senior Digital Marketing Manager, you will play a pivotal role in shaping the company’s digital growth strategy. This newly created senior position is ideal for an experienced marketer who can combine performance marketing expertise with broader digital leadership. You will manage a substantial monthly paid media budget and lead a small digital team, including some outsourced paid media support.
Responsibilities of the Senior Digital Marketing Manager:- Develop and execute a cohesive digital marketing strategy across paid, owned, and earned channels, aligned with commercial goals and brand direction.
- Optimise and evolve high-performing PPC campaigns (Google Ads, Bing), managing a significant budget with full accountability for spend efficiency and ROI.
- Expand performance and brand reach through paid social, display, retargeting, and other emerging digital opportunities.
- Own end-to-end performance reporting and insights across all channels, continuously improving lead quality, conversion rates, and cost per acquisition.
- Lead and mentor the outsourced paid media team, setting clear KPIs, maintaining quality standards, and fostering a test-and-learn culture.
- Collaborate with creative, content, and video teams to deliver campaign assets that resonate with target audiences and support full marketing funnel performance.
- Partner with the SEO Manager to ensure a balanced inbound strategy, reducing PPC dependency and improving organic lead flow.
- Work closely with senior leadership to define priorities, challenge assumptions with data, and shape commercial strategy based on digital performance insights.
- Hands-on digital marketing experience, with at least 3 years in a performance driven environment.
- Proven success in managing large budgets and delivering measurable ROI across PPC and social channels.
- Strong understanding of wider digital disciplines, including SEO, CRO, analytics, and content strategy.
- Analytical mindset with the ability to translate performance data into actionable recommendations.
- Experience leading teams or managing offshore delivery partners.
- Commercially sharp, confident in making strategic decisions, and comfortable in a high-growth, fast-paced environment.
- Background in lead generation, B2C, or professional services marketing is advantageous.
- Excellent stakeholder management and communication skills.
If you are a strategic and hands-on digital marketing professional looking to make a significant impact in a dynamic and fast-paced environment, this is the role for you. Apply now to join a forward-thinking team and take your career to the next level!
Senior Digital Marketing Manager employer: Parking Eye
Join a leading name in the Professional Services Industry that is committed to fostering a dynamic and inclusive work culture. With a focus on digital transformation, this company offers exceptional growth opportunities for its employees, encouraging innovation and collaboration while providing competitive salaries and performance-based bonuses. Located in Manchester with a hybrid working model, you will enjoy a balanced work-life environment while playing a key role in shaping the future of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Show Off Your Skills
Create a personal website or portfolio showcasing your digital marketing projects. Highlight your successes with data-driven results. This is your chance to shine and show potential employers what you can bring to the table!
✨Ace the Interview
Prepare for interviews by researching the company and its digital strategy. Be ready to discuss how your experience aligns with their goals. Don’t forget to ask insightful questions that show your interest in their digital transformation journey!
✨Apply Through Our Website
When you find a role that excites you, apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Senior Digital Marketing Manager role. Highlight your hands-on digital marketing experience and any success you've had with managing large budgets and delivering measurable ROI.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific achievements in performance marketing and how you can contribute to our digital growth strategy.
Showcase Your Analytical Skills:Since the role requires an analytical mindset, be sure to include examples of how you've translated performance data into actionable recommendations. This will show us that you can make strategic decisions based on insights.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Parking Eye
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially around PPC, SEO, and social media. Be ready to discuss specific campaigns you've managed, the budgets involved, and the results achieved. This shows you're not just familiar with the theory but have practical experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've optimised campaigns based on performance metrics. This will demonstrate your analytical mindset and ability to translate data into actionable strategies.
✨Demonstrate Leadership Experience
Since this role involves leading a team, be ready to share your experiences in managing teams or working with outsourced partners. Highlight how you've set KPIs, maintained quality standards, and fostered a culture of learning and improvement within your team.
✨Align with Company Goals
Research the company’s current digital transformation efforts and be prepared to discuss how your vision aligns with their goals. Show that you understand their commercial ambitions and can contribute to evolving their digital marketing strategy beyond just paid media.
