At a Glance
- Tasks: Lead digital marketing strategy and oversee all channels for a fast-growing oral care brand.
- Company: Join one of the UK's leading oral care brands with a focus on innovation.
- Benefits: Competitive salary, direct access to the CEO, and influence over brand direction.
- Other info: Exciting opportunity to shape the future of a dynamic consumer brand.
- Why this job: Take ownership of a category-leading brand's marketing and drive measurable growth.
- Qualifications: 5+ years in marketing leadership with strong performance marketing skills.
The predicted salary is between 60000 - 65000 £ per year.
Job Description
We have partnered with one of the UK's fastest-growing oral care brands, helping thousands of customers achieve healthier, whiter, more confident smiles.
Now, as the business scales, they're looking for an ambitious Head of Digital to take ownership of digital and marketing end to end.
You'll sit above the existing marketing team and external agency partners, reporting directly to the CEO.
This is a senior leadership seat - not a function to run within someone else's plan, but the plan itself.
You'll own strategy, budget, planning, performance and execution across paid media, influencer, social, email, content, brand campaigns, product launches, partnerships and retention.
Brand building and performance marketing both sit on your desk, and you're expected to deliver measurable growth on both fronts.
- What You'll Be Doing
- Strategy & Leadership
- Build and execute the overall marketing and digital strategy
- Set quarterly and annual marketing plans against company growth targets
- Lead and manage the marketing team, with clear objectives and accountability
- Manage agency and freelancer relationships
- Identify new channels, partnerships and acquisition opportunities
- Report directly to the CEO on performance and strategic initiatives
- Performance Marketing
- Oversee paid advertising across Meta, Tik Tok, Google and emerging platforms
- Work with agencies to improve ROAS, CAC and profitability
- Monitor KPIs and drive data-led improvements
- Manage budgets and forecast channel performance
- Influencer & Affiliate
- Lead influencer and affiliate strategy
- Scale creator partnerships and ambassador programmes
- Own campaign planning, negotiations and performance analysis
- Align influencer activity with product launches and wider business goals
- Social & Content
- Oversee social activity across Tik Tok, Instagram, Facebook, Pinterest and emerging platforms
- Guide content strategy to drive engagement, reach and sales
- Work with the social team on creative campaigns and viral content
- Keep brand consistent across every channel
- CRM & Retention
- Own email and SMS marketing strategy
- Drive retention, repeat purchase rate and customer lifetime value
- Work with the team managing Klaviyo on automations, campaigns and segmentation
- Build out loyalty, referral and retention initiatives
- Product Launches & Reporting
- Lead go-to-market strategy for new product launches
- Coordinate integrated campaigns across brand and sales objectives
- Own marketing reporting, dashboards and KPI tracking
- Present insights and recommendations to the leadership team
What We're Looking For
Must-Have
- 5+ years in a marketing leadership role
- Experience managing multi-channel e-commerce marketing
- Strong grip on performance marketing
- Experience managing marketing teams and agencies
- Commercially driven with a strong analytical mindset
- Proven track record scaling consumer brands
- Strong organisational and project management skills
You'll Stand Out If You
- Have DTC e-commerce experience
- Have worked in beauty, wellness, oral care or consumer products
- Have managed influencer and affiliate programmes
- Know your way around Klaviyo, Shopify and attribution platforms
- What You'll Get
- 🏢 Office based in Altrincham
- 📈 Direct line to the CEO and real influence over brand direction
- 🚀 Ownership of a category-leading brand's entire marketing function
Head of Digital in Altrincham employer: Parking Eye
Join a dynamic and innovative consumer brand in Liverpool, where creativity is at the forefront of everything we do. As a Midweight Videographer/Content Creator, you'll thrive in a collaborative environment that values your creative input and offers ample opportunities for professional growth. With a competitive salary and the chance to work on exciting projects across various platforms, this role is perfect for those looking to make a meaningful impact in a fast-paced, supportive setting.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital in Altrincham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Parking Eye and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Parking Eye are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Parking Eye on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Parking Eye. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital in Altrincham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Parking Eye. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Parking Eye:Show us that you’ve done your homework! In your application, briefly mention what you admire about Parking Eye’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Parking Eye
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Parking Eye will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Parking Eye, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
