At a Glance
- Tasks: Create impactful shopper marketing campaigns for top UK retailers.
- Company: Join a major international food business with a strong market presence.
- Benefits: Opportunity for career growth and to see your ideas in action.
- Other info: Collaborate with diverse teams and manage exciting campaigns.
- Why this job: Make a real impact on shopper experiences both in-store and online.
- Qualifications: Experience in shopper marketing within the UK FMCG sector, preferably food.
The predicted salary is between 40500 - 49500 £ per year.
- Shopper Marketing Manager
- Leeds
You understand what makes shoppers stop, choose and buy, so are you ready to turn that insight into compelling campaigns that deliver across the UK’s biggest retailers?
Parker Young is partnering with a major international food business to find a Shopper Marketing Manager who can connect brand ambition with what happens at the shelf and online.
With an established portfolio and a significant presence in UK grocery, this is a business offering scale, variety and the opportunity to make a visible commercial impact.
You’ll work closely with brand, commercial and category colleagues to bring products to life wherever shoppers encounter them.
The opportunity
You’ll own shopper marketing plans across key retail accounts, translating brand strategy, retailer priorities and shopper insight into activity that drives purchase.
From in-store displays and point-of-sale materials to retail media and digital content, you’ll shape campaigns from the initial idea through to execution and evaluation.
You’ll also strengthen how products appear on retailer websites, improving search visibility, imagery and content to help turn browsing into buying.
Building relationships will be central to your success.
You’ll work directly with retailer marketing teams to secure opportunities, brief agencies to deliver compelling creative and help account teams bring stronger activation plans into customer conversations.
You’ll have responsibility for budgets and performance, using sales uplift, incrementality and return on investment to understand what works and make the next campaign better.
What you’ll bring
You’ll have experience in shopper or customer marketing within UK FMCG, ideally food, and a strong understanding of grocery and convenience retail.
• We’d love to hear about your experience of
- Delivering shopper campaigns and managing retail media.
- Turning shopper and retailer data into clear recommendations, using tools such as Nielsen or Kantar.
- Briefing agencies and judging creative that works in a busy retail environment.
- Bringing sales, category and brand teams together around a shared plan.
- Managing budgets, deadlines and multiple campaigns with confidence.
You’ll combine creative judgement with commercial curiosity, be comfortable challenging an investment decision and care about the detail that makes an activation work.
Why consider it?
This is an opportunity to take ownership across the shopper journey, build relationships with major retailers and see your ideas come to life in-store and online.
You’ll join an international food business with scope to broaden your experience and develop your career.
If you think you have the right experience and would like to know more, please don not hesitate to get in touch!
Shopper Marketing Manager in Leeds employer: Parker Young Recruitment Ltd Careers
Parker Young offers an exceptional work environment for the Shopper Marketing Manager role, where creativity meets commercial impact in the vibrant city of Leeds. With a strong focus on employee growth and development, you will have the chance to shape compelling campaigns that resonate with shoppers across the UK’s largest retailers. The collaborative culture encourages innovation and relationship-building, ensuring that your contributions are valued and recognised within a major international food business.
Contact Details:
Parker Young Recruitment Ltd Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Parker Young Recruitment Ltd Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Parker Young Recruitment Ltd Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Parker Young Recruitment Ltd Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Parker Young Recruitment Ltd Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper Marketing Manager in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Parker Young Recruitment Ltd Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Parker Young Recruitment Ltd Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Parker Young Recruitment Ltd Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Parker Young Recruitment Ltd Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Parker Young Recruitment Ltd Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Parker Young Recruitment Ltd Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
