Marketing - Digital Marketing Assistant

Department: Marketing and Business Development

Office: Andover, Romsey, or Salisbury

We are seeking a proactive and creative Digital Marketing Assistantto join our Marketing and Business Development team. Based across our offices, you will play an important role in supporting our digital presence and helping to deliver engaging, consistent, and effective marketing campaigns that reflect our brand values of Heritage, Excellence, Connection, and Versatility.

Working closely with the Marketing and Business Development Partner, you will assist in the creation and delivery of content across our website and our social media channels. You will help ensure that our digital communications are client-focused, aligned with our tone of voice and support our overall business objectives.

The role

Your key responsibilities will include:

• Supporting the management and updating of website content, ensuring pages are engaging, accurate, and optimised for search engines (SEO);
• Creating and scheduling posts across all social media platforms, including LinkedIn, Facebook and Instagram, ensuring consistency in tone and messaging;
• Assisting with the planning, design, and delivery of digital campaigns and newsletters to raise awareness of our services and community involvement;
• Monitoring and reporting on digital performance, including website traffic, engagement metrics, and social media analytics;
• Supporting the creation of visual assets, including graphics and imagery for online use;
• Helping to maintain our content calendar and coordinating with teams across the firm to gather news, case studies and updates;
• Assisting with event promotion and live social media coverage of community, charity and business events; and
• Conducting market and competitor research to inform digital strategy and identify opportunities for improvement.

While the primary duties within this role will focus on our digital presence, there will also be a need for wider support within the Marketing team, including:

• Assisting with the coordination, planning and execution of events;
• Working with our Charity of the Year on fundraising activities and volunteering initiatives;
• Managing the daily administration of the department, including processing invoices and payments, checking and responding to reviews etc; and
• Attending and contributing towards departmental meeting.

The candidate

It is essential that the candidate has;

• An understanding of the fundamentals of Marketing across a range of platforms, with a focus on digital marketing and SEO;
• Demonstrate strong written and verbal communication skills, with the ability to write clearly, concisely, and in an engaging manner;
• Strong attention to detail;
• Proficiency in Microsoft Office and marketing software, such as Google Analytics and Canva would be a benefit but not compulsory. Training will be provided where necessary;
• Knowledge of social media platforms, including LinkedIn, Facebook and Instagram; and
• A willingness to learn and adapt to new technologies and trends.

Here at Parker Bullen, we offer our employees not only a role, but a place where they can feel comfortable each and every day when they come to work, a place where they can grow in their career and a place where they will be heard. We offer a variety of benefits to our employees, which you can read more about on ourLife at Parker Bullen page.

Advertisements will make clear, in both wording and illustration, that the positions are open to all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage/civil partnership, pregnancy, maternity, race, religion or belief, sex or sexual orientation and for those who are serving, who have served in the Armed Forces.

• Heritage Honouring tradition while embracing innovation

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