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- Tasks: Join us as a Brand & Marketing Assistant, supporting exciting marketing plans and campaigns.
- Company: We're a growing organisation focused on enhancing consumer experiences and brand loyalty.
- Benefits: Enjoy remote work, a generous salary, team bonuses, and an enhanced benefits package.
- Why this job: Be part of a mission-driven team that supports people through their bereavement journey.
- Qualifications: 2+ years in marketing, strong writing skills, and a can-do attitude are essential.
- Other info: Must be UK-based with a valid right to work and a Full (Manual) Driving Licence.
The predicted salary is between 28800 - 43200 £ per year.
Our client, a growing organisation, is seeking a Brand & Marketing Assistant to join their team on a remote basis. The Brand & Marketing Assistant will support the administration, development and implementation of the strategic marketing plan: brand story, consumer experience, product and service portfolio across both the businesses brands, summary reports, and presentation materials.
Working in close partnership with colleagues across the group, the Brand & Marketing Assistant will play an important role in driving brand awareness, education, and brand preference through sensitively crafted brand activity. Fostering long term loyalty is key to business growth. Meeting agreed KPIs around spend. Support with supplier quotes, copy writing and creative development to meet the needs of internal and external stakeholders.
This role will work collaboratively across commercial and operational teams, delivering proactive, professional brand and marketing activity that meets commercial goals alongside building a brand that supports more people in the UK through their bereavement journey.
Key responsibilities- BRAND AND MARKETING ACTIVITY
- Marketing plan: Support development and implementation of a successful annual plan on time/within budget
- Product: Support the development of compelling product and service propositions, along with relevant, impactful sales collateral across the group portfolio (B2B/B2C)
- Advertising & PR: Effectively support development of local awareness campaigns to increase brand share and reach
- Assets: Brief agencies on requirements, quotes, copy writing and creative development
- Events: Support planning, development, implementation, messaging and delivery of events (B2B/B2C)
- PROMOTION AND COMMUNICATION CAMPAIGNS
- Support the development and implementation of integrated campaigns that attract and nurture new consumers to the business by creating awareness and converting them into paying customers
- Launch and support compliant product sales promotions and incentives (B2B/B2C)
- Ensure compelling consistent brand content that build the brand, increase sales, and drive preference
- REPORTING, ANALYSIS & MARKET INTELLIGENCE
- Industry / Market analysis: Support research and data gathering that provides actionable consumer insights for continuous improvement of the Marketing plan
- Provide data driven support to demonstrate high levels of customer advocacy with measurements
- Balance scorecard tracking: To ensure ROI on marketing spend and drive Group KPIs
- Competitor analysis: Conduct competitor reviews with research for relevant products/services evolution
- STRATEGIC GROWTH
- Strategic growth: Provide team support for analysis associated with new product, campaign and launches
- Partnerships: Provide hands on project support for the successful delivery of partnership opportunities (third party)
- Management of agreed projects, Proactive involvement with team projects and approvals
- FINANCE and ADMINISTRATION
- Budget aware, support with accurate audit trail
- Maintain up to the minute training and personal admin
- Support analysis of the effectiveness of all marketing efforts across relevant projects
Suitable candidates will hold the following skills and experience:
- At least 2 years experience within marketing field
- Demonstrable track record of successfully writing digital marketing communications
- Awareness of digital marketing automation and the creation of reports
- Commercially aware
- Empathetic, emotionally intelligent
- Strong team collaboration skills
- Team player
- Computer literate competent with Microsoft, CRM concept and artwork editing
- Confident and accurate written and verbal communication skills
- Can-do attitude, growth mindset
- Problem-solving skills
- Strong attention to detail
In return, our client offers a generous salary with a team bonus and enhanced benefits package. This is a remote based role, however due to the various locations of the business, you will be required to attend sites regularly for meetings or training, therefore you must be prepared to travel to site when required, ideally this would suit someone centrally based in England, to allow for all sites. A Full (Manual) Driving Licence is required.
Candidates MUST already be based in the UK with a valid right to work
Brand & Marketing Assistant employer: Parke Lane People
Contact Detail:
Parke Lane People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Marketing Assistant
✨Tip Number 1
Familiarise yourself with the company's brand story and values. Understanding their mission will help you align your approach and demonstrate how you can contribute to their marketing goals during any discussions.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in brand management. Engaging with them can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and consumer behaviour. Being knowledgeable about current strategies will allow you to speak confidently about how you can implement effective campaigns for the company.
✨Tip Number 4
Prepare to discuss specific examples of your past marketing successes. Highlighting measurable outcomes from previous roles will showcase your ability to drive brand awareness and meet KPIs effectively.
We think you need these skills to ace Brand & Marketing Assistant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly any roles where you've supported brand development or implemented marketing plans. Use specific examples that demonstrate your skills in digital marketing communications and collaboration.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention your experience with marketing strategies, your ability to work collaboratively, and how you can contribute to driving brand awareness and loyalty.
Showcase Relevant Skills: In your application, emphasise your strong written and verbal communication skills, attention to detail, and problem-solving abilities. Provide examples of how you've successfully managed projects or campaigns in the past.
Highlight Your Digital Marketing Knowledge: Since the role requires knowledge of digital marketing automation, mention any tools or platforms you are familiar with. Discuss your experience in creating reports and analysing market data to support marketing efforts.
How to prepare for a job interview at Parke Lane People
✨Know the Brand Inside Out
Before your interview, make sure to research the company's brand story and values. Understanding their mission and how they position themselves in the market will help you articulate how you can contribute to their marketing efforts.
✨Showcase Your Marketing Experience
Be prepared to discuss specific examples from your past roles that demonstrate your experience in digital marketing communications. Highlight any successful campaigns you've worked on and the impact they had on brand awareness or sales.
✨Emphasise Team Collaboration Skills
Since this role requires working closely with various teams, be ready to share examples of how you've successfully collaborated with others in previous positions. Discuss how you handle feedback and work towards common goals.
✨Prepare for Practical Scenarios
Expect to be asked about how you would approach certain marketing challenges or projects. Think through potential scenarios related to brand promotion or campaign development, and be ready to outline your thought process and strategies.
