Product Marketing Manager in High Wycombe

Parke Lane People Limited provided pay range

This range is provided by Parke Lane People Limited. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Our client is a well established and growing business with impressive offices in High Wycombe. They have a new permanent requirement in their marketing team for a Product Marketing Manager.

Reporting directly to the Marketing Director, typical duties will be to:

• Produce a marketing plan for each product group in the defined portfolio.
• Communicate and train the vision and value of all products to the sales team and develop sales tools that facilitate the sales process.
• Create content such as case studies, Operative techniques, Clinical Results, instructional videos, literature, website & Social Media copy and blog posts with other members of the marketing team and sales teams as well as external companies.
• For new products, work with Beta sites to generate customer success stories.
• Work with UK & International Key Opinion leaders (KOL’s) to help build awareness and adoption of all products.
• Write and execute detailed product launch plans.
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas through interviews, surveys, focus groups and sales data.
• Work with PR agencies at relevant and appropriate times to raise the company profile and increase brand awareness.
• Use market research data to establish and recommend product pricing to the Marketing Director.
• Working with all relevant departments to ensure each product is effectively introduced to the market and continues to be successful.
• Present on products to both external and internal audiences to create interest and excitement.
• Assist in the market testing of new products.
• Undertake Research on competitor offerings and utilise findings to update the marketing plan.
• Review inventory levels and work with The Buyer to ensure product availability.
• Produce a monthly report to update the Leadership Team on progress and opportunities.

The ideal candidate should have proven marketing experience with a degree in life sciences or similar field. A background in the medical sector is desirable. You must be a strong communicator, able to work to deadlines, with a creative and entrepreneurial mindset. Strong IT skills are essential, along with a good understanding of digital marketing and social media.

On offer is a base salary of £50,000 – £60,000 plus bonus, a car allowance and an enhanced benefits package. There is also a hybrid working arrangement and free onsite parking, as well as the opportunity to travel.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Medical Equipment Manufacturing

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