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- Tasks: Lead revenue growth and manage client relationships for Groups and B2B Partnerships.
- Company: Join Parkdean Resorts, the UK's largest holiday park organisation with a vibrant team culture.
- Benefits: Enjoy 50% off holidays, discounts on food and activities, plus 24/7 support for your wellbeing.
- Why this job: Make a real impact in a role that blends strategy, operations, and relationship management.
- Qualifications: Experience in commercial sales management, strong financial skills, and excellent relationship-building abilities.
- Other info: Opportunities for career development across 65 parks and a supportive team environment.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a Groups Manager to lead revenue growth and exceptional delivery across Groups, B2B Partnerships and Exclusive Hire - including our standout flagship venue, Fallbarrow Hall.
In this pivotal role, you’ll take full ownership of commercial performance, from pricing and pipeline management through to contracting, delivery, and post‑event review. Working closely with park teams, Marketing, PR and Revenue, you’ll turn demand into profitable, brilliantly executed bookings and help us continuously evolve how we do it.
If you thrive at the intersection of commercial strategy, operational delivery and relationship management, this is a fantastic opportunity to make a tangible impact.
What you will be doing...
- Own Groups and Exclusive Hire revenue, including budgeting, forecasting and reporting.
- Manage the complete client journey - from first enquiry to post‑event follow‑up.
- Act as contract signatory for all Friends & Family and B2B group bookings up to £30,000.
- Build, deliver and communicate commercial plans for Group sales.
- Nurture strong relationships with group organisers, B2B clients and third‑party agents.
- Drive process improvements, automation and smarter ways of working - including exploring opportunities to use AI.
- Manage the full sales cycle for all Exclusive Hire bookings.
- Develop and optimise pricing strategies, using regular competitor analysis.
- Oversee commercial relationships with all third‑party agents.
- Line manage the Business Development Coordinator: including coaching, development, priorities and workload planning.
- Conduct regular 1:1s, PDP reviews, annual appraisals, and apprenticeship training support where required.
About you...
- Proven experience in commercial sales management - ideally within hospitality, travel, events or accommodation.
- Strong financial skills, including budgeting, forecasting, invoicing and audit processes.
- Excellent relationship‑building ability with customers, agents and internal teams.
- Highly organised with the ability to manage large enquiry volumes and multiple workstreams.
- Confident user of CRM systems, booking platforms and digital tools.
So, why Parkdean Resorts?
Well, besides the one-of-a-kind team culture, stunning locations across the UK, and the chance to work with the UK's largest holiday park organisation, we can offer:
- The chance to develop your skills and boost your career across our 65 parks – we’ve got your back when it comes to training!
- You’re never on your own with our Employee Assistance Programme! It comes with a 24/7 confidential helpline for counselling and support - because your wellbeing is our top priority.
- A 50% discount for you and a 25% discount for friends and family when booking your holiday with us.
- A team member discount of 30%, available on everything from fabulous food to delicious drinks and even our fun leisure activities.
- Score awesome discounts! From tasty meal kits like Hello Fresh to your favourite local gyms, we’ve got deals on lots of brands just for you.
We want to be a force for good and caring for our parks, people, and planet is a natural component of the way we do business. We celebrate our people, communities and natural environment, enabling us to enhance the amazing memories we create for many years to come.
Are we the right fit for you?
At Parkdean Resorts, every park is a place to start something great; a place where you can develop your skills, take on new challenges, and thrive alongside a team that supports you every step of the way.
Our parks create meaningful memories for our guests and know that great service is more than a smile - it’s understanding the value of every moment. Because it’s not just what we do, it’s who we are. Join a team that puts heart into every holiday.
Parkdean Resorts takes safeguarding seriously therefore background checks including DBS (or equivalent) will be carried out if appropriate.
We want to do all we can to create an environment and recruitment process where people feel safe and comfortable to talk about disability. For any reasonable adjustment requests as part of the recruitment and assessment process, please contact Holly at Holly.Baldwin@parkdean-resorts.com.
Commercial Business Development - Groups Manager - CD1 in Newcastle upon Tyne employer: Parkdean Resorts
Contact Detail:
Parkdean Resorts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Business Development - Groups Manager - CD1 in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might help you land that dream job!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will not only help you answer questions better but also show them you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to shine in front of the real interview panel.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Commercial Business Development - Groups Manager - CD1 in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Groups Manager role. Highlight your experience in commercial sales management and relationship building, as these are key aspects of the job. We want to see how your skills align with what we’re looking for!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use specific examples of how you’ve driven revenue growth or improved processes in previous roles. This will help us understand the impact you can make at Parkdean Resorts.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and long-winded explanations. Make it easy for us to see why you’re a great fit for the role!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Parkdean Resorts
✨Know Your Numbers
As a Groups Manager, you'll need to demonstrate strong financial skills. Brush up on budgeting, forecasting, and invoicing processes before the interview. Be ready to discuss how you've successfully managed revenue in previous roles.
✨Showcase Relationship Management Skills
This role requires excellent relationship-building abilities. Prepare examples of how you've nurtured client relationships or worked with third-party agents. Highlight your communication strategies and how they led to successful partnerships.
✨Understand the Full Client Journey
Familiarise yourself with the complete client journey from enquiry to post-event follow-up. Be prepared to discuss how you would manage this process effectively, ensuring exceptional delivery and client satisfaction.
✨Embrace Innovation
The job mentions exploring opportunities to use AI and smarter ways of working. Think about how you've implemented process improvements in the past. Be ready to share ideas on how technology can enhance the Groups and Exclusive Hire experience.