At a Glance
- Tasks: Lead ticketing operations, maximise sales, and enhance customer experience at Park Theatre.
- Company: Join the vibrant team at Park Theatre, a hub for creativity and culture.
- Benefits: Competitive salary, inclusive workplace, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to inclusivity and community development.
- Why this job: Make a real impact on audience engagement and theatre accessibility.
- Qualifications: Strong commercial acumen and experience in ticketing or sales strategy.
The predicted salary is between 51750 - 63250 £ per year.
Park Theatre is looking for a commercially minded and strategic Head of Ticketing to lead its ticketing operation, maximise sales and revenue, and deliver an excellent customer experience while supporting the Theatre’s access and audience development ambitions. Reporting to the Sales & Marketing Director, the Head of Ticketing is responsible for Park Theatre’s ticketing operation, sales strategy, pricing and associated customer experience.
They will take overall responsibility for pricing structures and sales strategies, ensuring that commercial objectives are met while positioning Park Theatre appropriately within the marketplace and supporting its ambitions around accessible pricing and audience development. They will analyse sales performance, industry trends and benchmarking to identify patterns, forecast performance and inform strategic decisions.
They will devise and deliver proactive sales strategies for in-house productions and runs in which Park Theatre has a financial interest, including the effective use of offers, dynamic pricing and third-party ticket agents to maximise revenue. They will provide regular sales reporting and analysis to the Executive team and visiting producers, bringing informed insights and recommendations to support both box office and wider financial objectives.
The Head of Ticketing will work closely with internal and visiting producers’ marketing teams to ensure that sales strategies complement and reinforce campaign milestones and overall objectives. They will maintain key relationships with external ticketing and technology partners, including Spektrix and third-party ticket agents, and will have responsibility for the effective use and development of the Theatre’s ticketing system and CRM.
They will maintain and develop the online booking journey, working with internal and external partners to ensure that the website and ticketing system provide an intuitive, efficient and sophisticated customer experience, while maximising opportunities for membership, ancillary sales and giving. They will oversee the Box Office operation, supporting the management, training and development of the team and ensuring consistently high standards of customer service.
Working closely with the Finance team, the Head of Ticketing will ensure that Box Office accounting and reporting are accurate and robust. They will bring strong commercial and financial acumen to the role, ensuring that ticketing practices support Park Theatre’s financial, charitable, access and audience development objectives.
Please submit a statement explaining, in no more than two sides of A4, what attracts you to the position and evidence of your ability to fulfil the role and meet the person specification. Please also submit a CV outlining your skills, experience and/or training to date (no more than two sides of A4).
Please complete an Equal Opportunities Monitoring Form here. Park Theatre operates a Positive Action policy to aid in our endeavour to diversify our workforce. Any disabled candidates or candidates who identify as ethnically diverse who meet the essential criteria listed in the person specification will be guaranteed a first-round interview. If you feel that this applies to you, please include the following sentence at the end of your application letter: I would like my application to be considered under Park Theatre’s Positive Action policy.
Ensuring our recruitment process is inclusive and accessible, communicating and promoting vacancies offering an interview to disabled people who meet the minimum criteria for the job, anticipating and providing reasonable adjustments as required, and supporting any existing employee who acquires a disability or long-term health condition, enabling them to stay in work.
If you have any questions or want to know more, please contact us at, or stop by our Box Office.
Head of Ticketing in London employer: Park Theatre
Park Theatre is an exceptional employer that fosters a warm and collaborative work culture, making it an ideal place for those passionate about theatre and customer service. As a Box Office Manager, you will not only develop your expertise in ticketing and sales but also enjoy ample opportunities for professional growth and the chance to make a meaningful impact on audience experiences. With a commitment to accessibility and inclusion, Park Theatre values your contributions and supports your career development in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ticketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Park Theatre and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Park Theatre are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Park Theatre on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Park Theatre. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Ticketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Park Theatre. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Park Theatre:Show us that you’ve done your homework! In your application, briefly mention what you admire about Park Theatre’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Park Theatre
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Park Theatre will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Park Theatre, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
