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- Tasks: Lead local marketing plans for parks, collaborating with teams to boost visibility and engagement.
- Company: Join Park Holidays UK, a vibrant company focused on creating memorable holiday experiences.
- Benefits: Enjoy a competitive salary, professional development, and the chance to work across multiple parks.
- Why this job: Make a real impact in a dynamic environment while driving innovation and creativity.
- Qualifications: Experience in marketing, strong project management skills, and excellent collaboration abilities required.
- Other info: This role offers flexibility with quarterly field-based working and opportunities for leadership.
The predicted salary is between 36000 - 60000 £ per year.
Location: Park Holidays UK (with quarterly field-based working - managed by you, traveling to assigned parks as needed)
Reports To: Marketing Manager Park Marketing
Role Purpose
As a Regional Marketing Manager you will be responsible for executing local marketing plans across a group of parks within one of three regional categories. You will work closely with Park Sales Managers and our agency partners to create park specific, effective local marketing plans that align with central promotional strategies while also addressing the unique needs of individual parks/region. This role offers the opportunity to lead regional collaboration, drive innovation, and contribute to key national marketing projects.
Key Responsibilities
- Local Marketing Plan Execution
- Collaborate with Park Sales Managers and agency partners to create individual park-level marketing plans that integrate local themes, offers, and campaigns from the national promotional plan.
- Conduct quarterly calls with each assigned park to plan each quarter activity - review past performance, develop quarterly plans, and finalise marketing plans with our agency that deliver regionalised activity, with some bespoke park content.
- Support the parks to build and execute organic social content, email campaigns, and website updates for parks as required to enhance local park visibility and customer engagement.
- Regional Collaboration & Support
- Lead weekly regional calls (one region per week) to drive shared projects across parks, increasing engagement, reach, and cost efficiency by pooling budgets and resources where possible.
- Be the primary point of contact for parks within your region, providing support on central marketing activities, campaign updates, performance tracking, and delivering training when needed.
- Campaign & Toolkit Development
- Develop and deliver key projects and toolkits across your regions, such as: Letting campaigns, new developments, Supplier-sponsored content, Affiliate partnerships, and Local partnership toolkits.
- Actively contribute to new trials and innovative local marketing opportunities within your assigned parks to drive growth and engagement.
- Content Creation & Management
- Produce engaging organic social media posts and email campaigns to promote offers, events, and activities across your parks.
- Work with the central marketing team to ensure park-specific website content is up to date and aligns with national campaigns.
- Park Group Inductions & Training
- Deliver inductions for Sales managers across your group, ensuring they are aligned with marketing processes and best practices.
- Provide ongoing training to park teams to enhance their understanding and execution of marketing initiatives.
- Regional & National Projects
- Support the Marketing Manager Park Marketing in delivering the National new business and Part-exchange campaigns, new products, and business rebrand projects, ensuring alignment across your region.
- Assist in managing and tracking performance for central campaigns and local marketing, from supplied reports, to ensure they are implemented effectively at the park level.
Key Skills & Experience
- Proven experience in a marketing role, preferably within a multi-site, regional, or customer-facing business.
- Strong project management skills with the ability to juggle multiple tasks and priorities across multiple locations.
- Excellent collaboration skills, with experience working across different teams and regions.
- Creativity and experience in briefing organic social media content, email campaigns, and marketing collateral.
- Strong communication and presentation skills, with the ability to deliver park presentations, collaborate with HO and parks, and deliver training.
Budget Management
- Manage the individual park budget effectively, ensuring alignment with financial targets.
- Track spending across park and regions, and provide regular updates on the budget.
What We Offer
- Competitive salary and benefits package.
- Opportunity to work across multiple parks, driving innovation and gaining exposure to strategic marketing projects.
- A collaborative environment with the ability to make a tangible impact.
- Professional development opportunities, including leadership of key projects and toolkit creation.
This role is ideal for a marketing professional who thrives in a dynamic, fast-paced environment and is looking for a role that combines creativity, collaboration, and strategic execution. If you're ready to make a difference across our regional parks, we want to hear from you.
Regional Marketing Manager employer: Park Holidays UK
Contact Detail:
Park Holidays UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager
✨Tip Number 1
Familiarise yourself with the specific parks in your region. Understanding their unique characteristics and customer demographics will help you tailor your marketing strategies effectively.
✨Tip Number 2
Network with current employees or industry professionals who have experience in regional marketing roles. They can provide valuable insights into the company culture and expectations for the position.
✨Tip Number 3
Stay updated on the latest marketing trends, especially in the hospitality and leisure sector. Being knowledgeable about innovative marketing techniques can set you apart during discussions.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlighting your project management skills and collaboration with teams will demonstrate your fit for the role.
We think you need these skills to ace Regional Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in multi-site or regional roles. Emphasise your project management skills and any specific achievements that align with the responsibilities of a Regional Marketing Manager.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of local marketing strategies and your ability to collaborate with various teams. Mention specific examples of how you've successfully executed marketing plans in previous roles.
Showcase Creativity: In your application, include examples of creative campaigns or projects you've led. This could be through links to social media posts, email campaigns, or marketing collateral that demonstrate your innovative approach.
Highlight Communication Skills: Since the role requires strong communication and presentation skills, provide examples of how you've effectively communicated with different stakeholders in past positions. This could include training sessions, presentations, or collaborative projects.
How to prepare for a job interview at Park Holidays UK
✨Showcase Your Collaboration Skills
Since the role involves working closely with Park Sales Managers and agency partners, be prepared to discuss your experience in collaborative projects. Share specific examples of how you've successfully worked with different teams to achieve common goals.
✨Demonstrate Project Management Expertise
Highlight your project management skills by discussing how you handle multiple tasks across various locations. Prepare to explain your approach to prioritising tasks and managing budgets effectively.
✨Be Creative with Marketing Strategies
This position requires creativity in developing local marketing plans. Come equipped with ideas for innovative campaigns or content that could enhance park visibility and customer engagement. Show them your creative side!
✨Prepare for Training Scenarios
As you'll be delivering training to park teams, think about how you would approach this task. Be ready to discuss your training methods and how you ensure that teams understand and execute marketing initiatives effectively.
