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- Tasks: Lead marketing strategies for luxury fragrance brands and drive brand desirability.
- Company: Join a dynamic family-run business in the luxury perfume industry.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Collaborative environment that values creativity and teamwork.
- Why this job: Shape the future of luxury fragrances and make a real impact in the market.
- Qualifications: 15+ years in luxury brands with strong strategic and commercial skills.
The predicted salary is between 54000 - 84000 £ per year.
ABOUT THE BRANDS
Parfums de Marly - Refined yet freed from convention, a royal residence intended solely for a private inner circle, the Château de Marly is an exception in French history. A setting dedicated to pleasure and celebration, it was the most avant-garde facet of 18th-century French art de vivre. Three hundred years later, Julien Sprecher draws inspiration from the Château to create his own Maison of Haute Parfumerie. Parfums de Marly shakes up the codes of niche perfumery to reconnect with excellence, audacity and unbridled creativity. With a unique olfactory approach, noble raw materials and exceptional flacons, each essence exults self-expression, like an invitation to dare and to assert singularity.
INITIO, a French olfactory label, pioneer in creating functional fragrances since 2015. At INITIO Parfums Privés, we are driven by energy and enthusiasm — our passion is truly contagious. United by a shared ambition, we strive to restore perfume to its original purpose while expressing our pioneering vision: create fragrances with purpose, engineered to elevate, transform and positively impact people’s lives. Reimagine your future with INITIO Parfums Privés and step into a world where the power of scent transforms your experience.
ABOUT THE ROLE
Artessence Group is seeking a dynamic and strategic Marketing Director UK to lead the development and execution of the two Maisons marketing strategies within one of its most dynamic and strategic market. Reporting into the Country Manager UK, this role is responsible for driving brand desirability, elevating luxury positioning, and accelerating commercial growth across all channels in the UK. Acting as a true brand guardian, the Marketing Director will ensure that the Maisons heritage, craftsmanship, and contemporary audacity are translated into best-in-class market execution. As a senior leader, the Marketing Director will collaborate closely with the Global team to implement global strategies while thoughtfully adapting them to local market dynamics. The role oversees all UK brand communications, retailer strategy, trade marketing execution.
KEY RESPONSIBILITIES
- Strategic Leadership
- Define and lead the UK marketing strategy in alignment with global brand direction and local commercial priorities.
- Champion the Brands positioning across the UK, ensuring consistent storytelling, elevated execution, and long-term brand equity protection.
- Act as a senior business partner to work with Sales, Retail, VM, and Global Marketing teams.
- Provide strategic influence to global teams by representing UK market insights and opportunities.
- Own and drive the UK annual Marketing Calendar, ensuring flawless execution of all launches and major brand activations.
- Lead 360° go-to-market strategies for fragrance launches and exclusive editions.
- Approve all campaign plans, in-market adaptations, and consumer touchpoints, maintaining the highest creative standards.
- Ensure brand consistency across retail, digital, experiential, PR, and media channels.
- Manage external PR agency to ensure alignment with brand values.
- Approve PR activations with global on, events, press materials and storytelling angles.
- Safeguard the Maison’s voice and image across all consumer-facing platforms.
- Lead the influence and seeding strategy in close partnership with PR agency.
- Oversee strategic seeding programs, VIP and tastemaker engagement, press activations, influencer collaborations, and culturally relevant events that elevate brand desirability and heat.
- Build, manage, and optimise the annual UK Trade Marketing budget.
- Allocate investments strategically across media, retail activations, trade marketing, and PR to deliver strong ROI.
- Maintain senior relationships with key retail partners (department stores, independent perfumeries).
- Develop bespoke trade marketing plans to maximise online and in-store performance.
- Lead strategy for in-store visibility, animations & exclusive programs, ensuring premium & consistent execution.
PROFILE & COMPETENCIES
- Minimum 15 years of experience in luxury, beauty, fashion, or premium lifestyle brands.
- Strong understanding of selective distribution and prestige retail environments.
- Proven success leading 360° campaigns in a high-growth luxury brand.
- Strategic thinker with strong commercial acumen.
- Executive presence and ability to influence senior stakeholders.
- Passion for heritage brands, storytelling, and refined brand building.
COMPANY VALUES
- Entrepreneur & Agile - Within our company, we all embody the spirit of entrepreneurs, operating within the framework of the organization. Empowering our teams is not only a necessity in our small team, but it is also a deliberate choice and a strong belief. We pride ourselves on making quick decisions and implementing only the most useful processes to drive our business forward. Our talents are versatile, capable of both strategic and operational roles as the situation demands.
- Human Approach - As a family-run business, we place great emphasis on maintaining a human touch and treating our teams with kindness. We strongly believe in nurturing and developing our talents, recognizing their potential for growth.
- Collaborative & Teams spirit - Being artisans in Haute Parfumerie, we deeply value the culture of oral transmission. In the absence of predefined processes, we encourage our teams to communicate, share ideas, and collaborate to achieve our objectives. Together, we make things happen through collective effort.
Marketing Director in London employer: Parfums de Marly
Contact Detail:
Parfums de Marly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion! When you get that interview, let your enthusiasm for the brand shine through. Talk about how you resonate with their values and vision. Authenticity goes a long way in making a memorable impression.
✨Tip Number 3
Prepare for the unexpected! Research common interview questions but also think outside the box. Be ready for scenario-based questions that test your strategic thinking and creativity. Practice makes perfect!
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It shows professionalism and keeps you fresh in their minds. Plus, it’s a great chance to reiterate your excitement about the role!
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for luxury brands and storytelling shine through. We want to see how you connect with the essence of our Maisons and how you can elevate our brand narrative.
Tailor Your Experience: Make sure to highlight your experience in luxury marketing and how it aligns with our values. We’re looking for someone who understands the nuances of selective distribution and can bring that expertise to the table.
Be Strategic: In your application, demonstrate your strategic thinking skills. Share examples of how you've successfully led 360° campaigns or driven brand desirability in previous roles. We love a good success story!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Parfums de Marly
✨Know Your Brands Inside Out
Before the interview, dive deep into the history and values of Parfums de Marly and INITIO. Understand their unique selling points and how they differentiate themselves in the luxury fragrance market. This knowledge will help you articulate how your vision aligns with their brand ethos.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've successfully led marketing strategies in the luxury sector. Highlight your experience with 360° campaigns and how you've adapted global strategies to local markets. This will demonstrate your ability to think strategically and act as a true brand guardian.
✨Emphasise Collaboration Skills
Given the collaborative nature of the role, be ready to share instances where you've worked closely with sales, retail, and global teams. Discuss how you’ve fostered relationships and influenced stakeholders to achieve common goals, showcasing your team spirit and human approach.
✨Prepare for Budget Discussions
Brush up on your budget management skills and be prepared to discuss how you've optimised marketing budgets in the past. Share examples of how you've allocated investments across various channels to achieve strong ROI, as this is crucial for the Marketing Director role.