At a Glance
- Tasks: Lead innovative marketing strategies to boost brand presence and drive revenue.
- Company: Join a rapidly expanding hotel group with a dynamic culture.
- Benefits: Competitive salary, performance bonus, and remote work flexibility.
- Other info: Opportunity for hands-on experience and career growth in a vibrant environment.
- Why this job: Make a real impact on brand identity and digital presence in the hospitality industry.
- Qualifications: 3-5 years in multi-site marketing, strong copywriting, and data-driven skills.
The predicted salary is between 40000 - 50000 € per year.
Location: Midlands (Remote with travel across the UK)
Salary: Competitive Basic + Performance Bonus
The Opportunity
We are partnering with a rapidly expanding hotel group to find a commercially minded Group Marketing Manager. This is a brand-new role created to elevate the digital presence and brand identity of a growing portfolio of six hotels, ranging from Greater Manchester to Salisbury.
The Role
This is a hands-on, 360-degree marketing position. You will act as the bridge between global brand standards (Marriott, IHG, and Accor) and the local commercial needs of each hotel. Your mission is to move beyond passive brand representation and implement high-impact strategies that drive direct revenue and increase market share.
Key Responsibilities:
- Brand Stewardship: Ensure all marketing collateral and digital listings comply with IHG, Marriott, and Accor global standards.
- Digital Performance: Lead the SEO/SEM strategy and oversee content for hotel websites and booking portals to drive direct bookings.
- Campaign Management: Design and deliver targeted email and social media campaigns aimed at reducing dependency on high-commission OTAs.
- Local Market Support: Create bespoke marketing toolkits for local on-property teams to support sales 'blitzes' and events.
- Analysis: Monitor marketing spend and report on ROI and conversion rates across the estate.
The Ideal Candidate:
- 3-5 years of experience in a multi-site marketing role.
- A proven track record of driving digital conversion (hospitality experience is a plus, but not essential).
- Exceptional copywriting skills and a data-driven mindset.
- Tenacious, proactive, and comfortable building processes from scratch.
Marketing Manager employer: Pareto
Join a dynamic and rapidly expanding hotel group that values innovation and creativity in the hospitality sector. As a Group Marketing Manager, you will thrive in a supportive work culture that encourages professional growth and offers competitive compensation, including performance bonuses. With the flexibility of remote work and opportunities for travel across the UK, this role provides a unique chance to make a significant impact on the brand identity and digital presence of a diverse portfolio of hotels.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects and successes. This is a great way to stand out and demonstrate your hands-on experience in driving digital conversion.
✨Tip Number 3
Prepare for interviews by researching the company’s brand identity and recent campaigns. Be ready to discuss how you can elevate their digital presence and implement high-impact strategies that align with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Group Marketing Manager role. Highlight your experience in digital marketing and any relevant achievements that showcase your ability to drive revenue and increase market share.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully managed marketing campaigns or improved brand presence in previous positions.
Showcase Your Copywriting Skills:Since exceptional copywriting is key for this role, include samples of your work or describe projects where your writing made a significant impact. This will help us see your style and effectiveness in action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status.
How to prepare for a job interview at Pareto
✨Know Your Brands
Familiarise yourself with the global brand standards of Marriott, IHG, and Accor. Understand their marketing strategies and how they resonate with local markets. This will show your potential employer that you’re not just aware of the brands but can also bridge the gap between global and local needs.
✨Showcase Your Digital Savvy
Prepare to discuss your experience with SEO/SEM strategies and digital performance metrics. Bring examples of past campaigns where you’ve driven direct bookings or increased market share. This will demonstrate your hands-on approach and ability to deliver results in a competitive landscape.
✨Be Ready to Talk Campaigns
Think about specific campaigns you've designed and delivered in the past. Be prepared to explain your thought process, the tools you used, and the outcomes. Highlighting your campaign management skills will be crucial, especially since this role involves reducing dependency on OTAs.
✨Data-Driven Mindset
Brush up on how to analyse marketing spend and report on ROI. Be ready to discuss how you’ve used data to inform your marketing decisions in previous roles. This will show that you’re not just creative but also strategic and analytical, which is key for this position.
