At a Glance
- Tasks: Drive digital marketing campaigns, manage social media, and coordinate events.
- Company: Join a forward-thinking company focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative team environment with exciting projects in B2B sectors.
- Why this job: Be at the forefront of digital marketing and make a real impact.
- Qualifications: 3-5 years in marketing with strong digital skills and creativity.
The predicted salary is between 40000 - 50000 £ per year.
Our client is seeking a dynamic Digital Marketing Specialist to drive the day-to-day execution of their marketing plans, serving as the operational engine of the department.
This hands-on role combines digital execution including PPC, SEO coordination, email, and social media with tactical campaign delivery and event coordination.
The successful candidate will provide essential support to the Head of Marketing, ensuring operational continuity and comprehensive department coverage.
Candidate Profile
Our client is looking for an individual who possesses
- A minimum of 3–5 years of broad marketing experience, with a heavy emphasis on digital execution, content creation, and campaign coordination.
- Confident communication skills with a professional phone manner for discovery calls, alongside excellent written skills for drafting social posts and email campaigns.
- Experience using Canva or Adobe Creative Suite to produce eye-catching digital graphics (desired but not essential).
- A highly organised and reliable approach, with the capability to manage daily social schedules alongside administrative tasks.
- Strong attention to detail, paired with good CRM and analytical skills to maintain accurate lead records and build insightful weekly reports (Hub Spot experience is highly desired).
- A collaborative mindset, comfortable working with external stakeholders and willing to travel to support live trade shows.
- A results-driven motivation with an eagerness to meet outreach targets.
- A proactive, mature mindset and the confidence to manage daily operations and make tactical decisions in the Head of Marketing's absence.
- A background or interest in rainwater harvesting, water treatment, or B2B environments, which would be highly advantageous.
Key Responsibilities
In this role, the successful candidate will
- Implement and manage a schedule of strategic email marketing and paid advertising (PPC) campaigns, tracking performance for lead generation.
- Research companies and key decision-making contacts to identify potential B2B customers in key sectors such as agriculture, wastewater, construction, and events, as well as exploring new sectors.
- Manage the inbound lead pipeline by tracking all outreach activity in the CRM, coordinating with sales for lead transfers, and nurturing customers to maximise conversion rates whilst maintaining database cleanliness for targeted campaigns.
- Write and edit high-quality copy for all marketing collateral, technical product applications, and website landing pages.
- Act as the internal "super-user" for the website, handling routine front-end updates, uploading new products, and optimising on-page SEO.
- Serve as the primary internal liaison for external digital agencies, providing them with content assets and monitoring day-to-day deliverables.
- Take hands-on responsibility for the communication of industry events and trade shows, working closely with the Sales team.
- Create and schedule daily social media posts in line with the marketing strategy, including basic design and creation of graphics.
- Monitor and compile regular analytics reports on digital traffic, email engagement, and competitor activity to feed back to the Head of Marketing.
- Manage and own the marketing mailing list to ensure full GDPR compliance.
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Marketing Specialist in Lincoln employer: Pareto
At Pareto, we pride ourselves on being an exceptional employer that nurtures talent and ambition. Our Graduate Sales & Account Management programme not only offers a competitive starting salary and bonuses but also provides award-winning training and a supportive work culture that fosters professional growth. With flexible working options and a focus on developing your career in a dynamic B2B environment, joining us means embarking on a rewarding journey towards success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist in Lincoln
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pareto and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pareto are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pareto on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pareto. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Specialist in Lincoln
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pareto. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pareto:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pareto’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pareto
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pareto will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pareto, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
