Sales Development Representative in City of London

Role: Sales Development Representative

Salary: 40 to 45K + Uncapped Commission

Location: London – Hybrid

The Role…

We are seeking a consultative, and strategically-minded "Hunters" to join our Sales Development team. This is a critical, top-of-funnel lead generation role focused on building strategic relationships and nurturing long-term deals, rather than high-volume transactional sales.

This role is ideal for individuals who thrive in a professional, research-based environment and have the patience and perseverance to handle a long, complex sales cycle (typically 18-24 months) inherent in selling managed IT services.

Key Responsibilities…

• Execute top-of-funnel activities, including prospecting, account mapping, and persona identification within large enterprise businesses.
• Conduct strategic, research-based outreach via calling, emailing, and LinkedIn.This is a consultative, relationship-building approach, not high-volume dialer work.
• Write compelling outreach content that resonates with the specific pain points and needs of high-level business contacts.
• Confidently speak to and build trusted relationships with all levels of a business, understanding and addressing complex IT objections.
• Utilise and maintain proficiency in CRM and lead generation tools, understanding the fundamentals of sales tech stack use.
• Work closely with senior sales and technical teams in a buddy system when setting up and executing demos, gaining exposure to the full sales cycle including bid management and deal closing.
• Actively participate in external networking, partner events, and industry conferences to build market presence and knowledge.

What We’re Looking For…

• Demonstrated ability to understand and articulate a sales development role and a complex sales cycle. Must be comfortable picking up the phone.
• Experience or understanding of selling a service versus a product.
• Previous experience in IT services, security sales, or managed network services is highly desirable, but not mandatory.
• Experience working at an enterprise level or across complex verticals.
• Experience that supports a long sales cycle (18-24 months) and a strategic, measured approach to sales. Experience in environments with longer deal-closure times is a significant benefit.