At a Glance
- Tasks: Lead marketing strategies to boost brand identity and drive revenue for six hotels.
- Company: Join a rapidly expanding hotel group with a focus on innovation.
- Benefits: Competitive salary, performance bonuses, and generous employee discounts.
- Other info: Remote work with travel across the UK and excellent career growth opportunities.
- Why this job: Make a real impact in a hands-on role that shapes the future of hospitality marketing.
- Qualifications: 3-5 years in multi-site marketing, strong copywriting, and data-driven skills.
The predicted salary is between 40000 - 50000 € per year.
Location: Midlands (Remote with travel across the UK)
Salary: Competitive Basic + Performance Bonus
We are partnering with a rapidly expanding hotel group to find a commercially minded Group Marketing Manager. This is a brand-new role created to elevate the digital presence and brand identity of a growing portfolio of six hotels, ranging from Greater Manchester to Salisbury.
This is a hands-on, 360-degree marketing position. You will act as the bridge between global brand standards (Marriott, IHG, and Accor) and the local commercial needs of each hotel. Your mission is to move beyond passive brand representation and implement high-impact strategies that drive direct revenue and increase market share.
- Brand Stewardship: Ensure all marketing collateral and digital listings comply with IHG, Marriott, and Accor global standards.
- Digital Performance: Lead the SEO/SEM strategy and oversee content for hotel websites and booking portals to drive direct bookings.
- Local Market Support: Create bespoke marketing toolkits for local on-property teams to support sales 'blitzes' and events.
- Analysis: Monitor marketing spend and report on ROI and conversion rates across the estate.
3-5 years of experience in a multi-site marketing role.
A proven track record of driving digital conversion (hospitality experience is a plus, but not essential).
Exceptional copywriting skills and a data-driven mindset.
Tenacious, proactive, and comfortable building processes from scratch.
Compensation & Benefits:
- Competitive basic salary.
- Performance-related bonus linked to group revenue growth.
- Generous employee discounts across all hotel brands after probation.
Sales/marketing manager - Leidinggevende in Birmingham employer: Pareto
Join a dynamic and rapidly expanding hotel group as a Group Marketing Manager, where you will thrive in a supportive and innovative work culture that values creativity and collaboration. With competitive salaries, performance bonuses, and generous employee discounts across all hotel brands, this role offers not only a chance to elevate your career but also the opportunity to make a significant impact on the brand's digital presence. Embrace the flexibility of remote work while travelling across the UK, and enjoy ample opportunities for professional growth in a vibrant industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sales/marketing manager - Leidinggevende in Birmingham
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want you to be able to discuss how your skills can elevate their brand identity and drive revenue. Show them you mean business!
✨Tip Number 3
Practice your pitch! You need to clearly articulate your experience in driving digital conversion and how you can create bespoke marketing strategies. We suggest rehearsing with a friend or in front of the mirror until you feel confident.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Sales/marketing manager - Leidinggevende in Birmingham
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about elevating brand identities and driving revenue. A genuine passion can really set you apart from the crowd.
Tailor Your CV:Make sure your CV is tailored to highlight your experience in multi-site marketing roles. We’re looking for specific examples of how you've driven digital conversion and supported local teams. Don’t just list your duties; show us your achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story. Use it to explain why you’re the perfect fit for this hands-on role. Mention your copywriting skills and data-driven mindset, and how they align with our mission at StudySmarter.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Pareto
✨Know Your Brands
Familiarise yourself with the global brand standards of Marriott, IHG, and Accor. Understand their marketing strategies and how they align with local needs. This will show your potential employer that you’re not just aware of the brands but can effectively bridge the gap between global and local marketing.
✨Showcase Your Digital Savvy
Prepare to discuss your experience with SEO/SEM strategies and how you've driven digital conversion in past roles. Bring examples of successful campaigns or projects you've led, especially those that resulted in increased direct bookings. This will highlight your hands-on approach and data-driven mindset.
✨Be Ready to Analyse
Brush up on your analytical skills! Be prepared to talk about how you've monitored marketing spend and reported on ROI in previous positions. Having specific metrics or case studies at hand will demonstrate your ability to track performance and make informed decisions.
✨Craft Bespoke Solutions
Think about how you would create tailored marketing toolkits for local teams. During the interview, share ideas on how you would support sales blitzes and events. This shows your proactive nature and ability to build processes from scratch, which is crucial for this role.
