At a Glance
- Tasks: Lead innovative marketing strategies for a growing hotel group across the UK.
- Company: Join a rapidly expanding hotel group with a focus on digital presence.
- Benefits: Competitive salary, performance bonuses, and generous employee discounts.
- Other info: Exciting career progression opportunities as the portfolio expands.
- Why this job: Make a real impact on brand identity and drive revenue growth.
- Qualifications: 3-5 years in multi-site marketing with strong digital skills.
The predicted salary is between 40000 - 50000 € per year.
Location: Midlands (Remote with travel across the UK)
Salary: Competitive Basic + Performance Bonus
The Opportunity
We are partnering with a rapidly expanding hotel group to find a commercially minded Group Marketing Manager. This is a brand-new role created to elevate the digital presence and brand identity of a growing portfolio of six hotels, ranging from Greater Manchester to Salisbury.
The Role
This is a hands-on, 360-degree marketing position. You will act as the bridge between global brand standards (Marriott, IHG, and Accor) and the local commercial needs of each hotel. Your mission is to move beyond passive brand representation and implement high-impact strategies that drive direct revenue and increase market share.
Key Responsibilities:
- Brand Stewardship: Ensure all marketing collateral and digital listings comply with IHG, Marriott, and Accor global standards.
- Digital Performance: Lead the SEO/SEM strategy and oversee content for hotel websites and booking portals to drive direct bookings.
- Campaign Management: Design and deliver targeted email and social media campaigns aimed at reducing dependency on high-commission OTAs.
- Local Market Support: Create bespoke marketing toolkits for local on-property teams to support sales
Marketing Manager in Birmingham employer: Pareto
Join a dynamic and rapidly expanding hotel group that values innovation and creativity in the hospitality sector. With a competitive salary, performance bonuses, and generous employee discounts, this role offers not only a chance to elevate your marketing career but also clear pathways for progression as the portfolio grows. Embrace a collaborative work culture that encourages hands-on involvement and supports your professional development while making a significant impact across multiple locations in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand identity and think about how you can elevate their digital presence. Tailor your responses to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Marketing Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Group Marketing Manager role. Highlight your experience in multi-site marketing and any relevant achievements that showcase your ability to drive digital conversion.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this hands-on role. Mention your copywriting skills and how you can bridge global brand standards with local needs.
Showcase Your Data Skills:Since the role requires a data-driven mindset, don’t forget to include examples of how you've monitored marketing spend and reported on ROI in your previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Pareto
✨Know Your Brands
Familiarise yourself with the global brand standards of Marriott, IHG, and Accor. Understand their marketing strategies and how they resonate with local markets. This will show your potential employer that you’re not just a fit for the role but also passionate about elevating their brand identity.
✨Showcase Your Digital Savvy
Prepare to discuss your experience with SEO/SEM strategies and digital performance metrics. Bring examples of past campaigns you've managed, especially those that drove direct bookings. This will demonstrate your hands-on approach and ability to deliver results in a competitive landscape.
✨Be Ready to Think Locally
Think about how you can create bespoke marketing toolkits for local teams. During the interview, share ideas on how you would support sales blitzes and events at different hotel locations. This shows you understand the importance of local market support in a multi-site role.
✨Data-Driven Mindset
Prepare to discuss how you monitor marketing spend and analyse ROI. Bring data from previous roles that highlight your ability to drive conversion rates. This will illustrate your analytical skills and how you can contribute to the group's revenue growth.
