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- Tasks: Lead innovative marketing campaigns for schools and engage with key stakeholders.
- Company: Join a dynamic EdTech company focused on transforming education through technology.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in the education sector while honing your marketing skills.
- Qualifications: Experience in B2B marketing, especially in EdTech or similar industries.
- Other info: Collaborative environment with a focus on creativity and data-driven strategies.
The predicted salary is between 36000 - 60000 ÂŁ per year.
As a Marketing Manager, you will define how we tell the story for a named PPG vertical. Own the strategy and delivery of vertical‑first campaigns that drive awareness, engagement and pipeline across Schools, MATs & Groups, Caterers or Local Authorities. This hands‑on, cross‑functional role is responsible for planning, executing and optimising vertical campaigns while working closely with Shared Services, Product Marketing and Sales.
Key Responsibilities
- Own the end‑to‑end marketing programme for a single PPG vertical, translating sector insight into campaign strategies that drive ToFU, MoFU and BoFU outcomes.
- Create and own a six‑month vertical marketing plan aligned with company and vertical objectives.
- Develop sector‑specific messaging and strategies for key audiences (e.g., Primaries, Secondaries, MATs, Caterers).
- Build targeted, insight‑led campaigns focused on industry trends, customer pain points and priority use cases.
- Maintain up‑to‑date competitor, sector and partner insight to guide campaign and content priorities.
- Lead creative briefs, channel planning, media alignment and campaign scheduling for the vertical.
- Commission and manage content production (blogs, case studies, webinars, events, ABM assets).
- Support partner marketing and customer advocacy, including case studies, testimonials and reference programmes.
- Align campaign themes with the six‑month sales plan and integrate sales feedback for optimisation.
- Partner closely with Product Marketing to embed product positioning, proof points and assets into vertical messaging.
- Define vertical KPIs and reporting with the Head of Marketing; work with Data Ops to track reach, engagement, pipeline impact and conversion.
- Test and optimise creative, messaging and channels; deliver clear performance reporting and recommendations.
- Feed campaign‑driven product insights and feature requests back to Product Marketing.
Skills, Knowledge and Expertise
- Strong track record of success in B2B marketing, with deep expertise in vertical or sector marketing.
- Experience in UK Tech/SaaS, EdTech or comparable industries is advantageous.
- Proven experience owning end‑to‑end campaign programmes and ABM activity for a specific sector.
- Strong stakeholder management skills, working with product, sales and shared service teams.
- Data‑driven with demonstrable experience setting KPIs, running A/B tests and optimising campaigns.
- Excellent written, verbal and visual storytelling; strong brief‑writing and creative commissioning skills.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Software Development
Marketing Manager- Schools employer: ParentPay
Contact Detail:
ParentPay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager- Schools
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. The more connections you make, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best campaigns and results. When you apply through our website, include links to your work so we can see your creativity in action.
✨Tip Number 3
Prepare for interviews by researching our company and the EdTech sector. Be ready to discuss how your experience aligns with our goals and how you can drive awareness and engagement in schools.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in our minds as we make decisions.
We think you need these skills to ace Marketing Manager- Schools
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager – Schools. Highlight your experience in B2B marketing and any specific campaigns you've run that align with the education sector. We want to see how you can own the strategy and delivery of vertical-first campaigns!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story! Share why you're passionate about marketing in the education sector and how your skills can drive awareness and engagement. Be sure to mention any relevant experience with schools, MATs, or local authorities.
Showcase Your Campaign Successes: In your application, don’t just list your responsibilities; show us your achievements! Use metrics to demonstrate how your campaigns have driven results. We love data-driven insights, so if you’ve set KPIs and optimised campaigns, let us know!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at ParentPay
✨Know Your Vertical Inside Out
Before the interview, dive deep into the specific vertical you'll be managing. Understand the key players, current trends, and pain points in the education sector. This knowledge will help you demonstrate your expertise and show how you can tailor campaigns effectively.
✨Showcase Your Campaign Successes
Prepare to discuss specific examples of successful B2B marketing campaigns you've led. Highlight your role in the end-to-end process, from strategy development to execution and optimisation. Use metrics to back up your claims, as data-driven results are crucial in this role.
✨Be Ready for Creative Briefs
Expect to discuss how you approach creative briefs and campaign planning. Bring examples of past briefs you've written or campaigns you've managed. This will showcase your storytelling skills and ability to align messaging with audience needs.
✨Engage with Stakeholders
Demonstrate your stakeholder management skills by discussing how you've collaborated with product, sales, and shared service teams in previous roles. Be prepared to share strategies for aligning campaign themes with sales plans and integrating feedback for optimisation.
