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- Tasks: Lead innovative marketing campaigns for schools and caterers, driving engagement and awareness.
- Company: Join ParentPay, a forward-thinking company transforming the education sector.
- Benefits: Enjoy a competitive salary, remote work flexibility, and opportunities for professional growth.
- Why this job: Make a real impact in the EdTech space while honing your marketing skills.
- Qualifications: Proven B2B marketing experience, especially in tech or education sectors.
- Other info: Work in a dynamic, supportive environment with a focus on creativity and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join us as a Marketing Manager at ParentPay. In this role you will define how we tell the story for a named PPG vertical, owning the strategy and delivery of vertical‑first campaigns that drive awareness, engagement and pipeline across Schools, MATs & Groups, Caterers or Local Authorities. If you love getting to the heart of customer pain points, translating product proof points into sector narratives, and delivering campaigns that buyers instantly understand and act on, we want to hear from you.
Key Responsibilities
- Create and own a six‑month vertical marketing plan aligned with company and vertical marketing objectives.
- Develop sector‑specific messaging and strategies for key audiences (e.g., Primaries, Secondaries, MATs, Caterers).
- Build targeted, insight‑led campaigns focused on industry trends, customer pain points and priority use cases.
- Maintain up‑to‑date competitor, sector and partner insight to guide campaign and content priorities.
- Lead creative briefs, channel planning, media alignment and campaign scheduling for the vertical.
- Commission and manage content production (blogs, case studies, webinars, events, ABM assets).
- Support partner marketing and customer advocacy, including case studies, testimonials and reference programmes.
- Align campaign themes with the six‑month sales plan and integrate sales feedback for optimisation.
- Partner closely with Product Marketing to embed product positioning, proof points and assets into vertical messaging.
- Define vertical KPIs and reporting with the Head of Marketing; work with Data Ops to track reach, engagement, pipeline impact and conversion.
- Test and optimise creative, messaging and channels; deliver clear performance reporting and recommendations.
- Feed campaign‑driven product insights and feature requests back to Product Marketing.
Skills, Knowledge and Expertise
- A strong track record of success in B2B marketing, with deep expertise in vertical or sector marketing.
- Experience in UK Tech/SaaS, EdTech, or comparable industries is advantageous.
- Proven experience owning end‑to‑end campaign programmes and ABM activity for a specific sector.
- Strong stakeholder management skills with experience working with product, sales and shared service teams.
- Data‑driven with demonstrable experience setting KPIs, running A/B tests and optimising campaigns.
- Excellent written, verbal and visual storytelling; strong brief‑writing and creative commissioning skills.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales Software Development
Department: Marketing
Location: Remote, UK
Marketing Manager - Caterers employer: ParentPay
Contact Detail:
ParentPay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Caterers
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. The more connections you make, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can display your past campaigns and successes. This will help us see your skills in action and how you can drive awareness and engagement.
✨Tip Number 3
Prepare for interviews by understanding our company and its verticals. Research our competitors and be ready to discuss how you can create targeted, insight-led campaigns that resonate with our audiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining our team at ParentPay.
We think you need these skills to ace Marketing Manager - Caterers
Some tips for your application 🫡
Craft Your Story: When applying, think about how you can tell your own story in relation to the role. Highlight your experience in B2B marketing and how it aligns with our mission at ParentPay. We want to see your passion for creating impactful campaigns!
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager position. Use keywords from the job description, especially around sector-specific messaging and campaign strategies. This shows us you understand what we’re looking for!
Showcase Your Data Skills: Since we’re all about data-driven decisions, don’t forget to mention your experience with KPIs and A/B testing. Share specific examples of how you've optimised campaigns in the past. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at ParentPay
✨Know Your Vertical Inside Out
Before the interview, dive deep into the specific verticals you'll be working with, especially in the context of schools and caterers. Understand their pain points, trends, and how your previous experiences can address these. This will show that you’re not just familiar with marketing but also with the unique challenges faced by the sector.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've led in the past, particularly those that were insight-led and data-driven. Be ready to share metrics and outcomes, as well as how you adapted strategies based on performance. This will demonstrate your ability to own end-to-end campaign programmes effectively.
✨Master the Art of Storytelling
Since this role involves translating product proof points into compelling narratives, practice articulating your ideas clearly and engagingly. Use examples from your experience where you successfully communicated complex concepts in a way that resonated with your audience. This will highlight your storytelling skills, which are crucial for the position.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview that reflect your understanding of the role and the company’s goals. For instance, inquire about their current marketing strategies or how they measure success in their campaigns. This shows your genuine interest and helps you gauge if the company aligns with your career aspirations.
