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- Tasks: Lead innovative marketing campaigns for schools, driving engagement and awareness.
- Company: Join a dynamic tech company focused on transforming education.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in the EdTech sector while honing your marketing skills.
- Qualifications: Experience in B2B marketing, especially in EdTech or similar industries.
- Other info: Collaborative environment with a focus on creativity and data-driven strategies.
The predicted salary is between 36000 - 60000 ÂŁ per year.
As a Marketing Manager, you will define how we tell the story for a named PPG vertical. Own the strategy and delivery of verticalâfirst campaigns that drive awareness, engagement and pipeline across Schools, MATs & Groups, Caterers or Local Authorities. This handsâon, crossâfunctional role is responsible for planning, executing and optimising vertical campaigns while working closely with Shared Services, Product Marketing and Sales.
Key Responsibilities
- Own the endâtoâend marketing programme for a single PPG vertical, translating sector insight into campaign strategies that drive ToFU, MoFU and BoFU outcomes.
- Create and own a sixâmonth vertical marketing plan aligned with company and vertical objectives.
- Develop sectorâspecific messaging and strategies for key audiences (e.g., Primaries, Secondaries, MATs, Caterers).
- Build targeted, insightâled campaigns focused on industry trends, customer pain points and priority use cases.
- Maintain upâtoâdate competitor, sector and partner insight to guide campaign and content priorities.
- Lead creative briefs, channel planning, media alignment and campaign scheduling for the vertical.
- Commission and manage content production (blogs, case studies, webinars, events, ABM assets).
- Support partner marketing and customer advocacy, including case studies, testimonials and reference programmes.
- Align campaign themes with the sixâmonth sales plan and integrate sales feedback for optimisation.
- Partner closely with Product Marketing to embed product positioning, proof points and assets into vertical messaging.
- Define vertical KPIs and reporting with the Head of Marketing; work with Data Ops to track reach, engagement, pipeline impact and conversion.
- Test and optimise creative, messaging and channels; deliver clear performance reporting and recommendations.
- Feed campaignâdriven product insights and feature requests back to Product Marketing.
Skills, Knowledge and Expertise
- Strong track record of success in B2B marketing, with deep expertise in vertical or sector marketing. Experience in UK Tech/SaaS, EdTech or comparable industries is advantageous.
- Proven experience owning endâtoâend campaign programmes and ABM activity for a specific sector.
- Strong stakeholder management skills, working with product, sales and shared service teams.
- Dataâdriven with demonstrable experience setting KPIs, running A/B tests and optimising campaigns.
- Excellent written, verbal and visual storytelling; strong briefâwriting and creative commissioning skills.
Seniority level: MidâSenior level
Employment type: Fullâtime
Job function: Marketing and Sales
Industries: Software Development
Marketing Manager- Schools in London employer: ParentPay
Contact Detail:
ParentPay Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Marketing Manager- Schools in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. The more connections we make, the better our chances of landing that Marketing Manager role.
â¨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and successes. We want to demonstrate how we can drive awareness and engagement in the education sector.
â¨Tip Number 3
Prepare for interviews by researching the company and its competitors. We need to be ready to discuss how we can create targeted, insight-led campaigns that align with their objectives.
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure our application gets noticed. Plus, we can tailor our approach to highlight our experience in B2B marketing and sector-specific strategies.
We think you need these skills to ace Marketing Manager- Schools in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager â Schools. Highlight your experience in B2B marketing and any specific campaigns you've run that align with the education sector. We want to see how you can own the strategy and delivery of vertical-first campaigns!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story! Share why you're passionate about marketing in the education sector and how your skills can drive awareness and engagement. Be sure to mention any relevant insights or trends you've noticed in the industry.
Showcase Your Campaign Successes: When detailing your past experiences, focus on specific campaigns you've managed. Use metrics to demonstrate your successâlike how you drove pipeline impact or improved engagement rates. We love data-driven results that show your ability to optimise campaigns!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, itâs super easy to doâjust follow the prompts and let us see what youâve got!
How to prepare for a job interview at ParentPay
â¨Know Your Vertical Inside Out
Before the interview, dive deep into the specific vertical you'll be managing. Understand the key players, current trends, and pain points in the education sector. This knowledge will help you demonstrate your expertise and show how you can tailor campaigns to meet the needs of schools, MATs, and local authorities.
â¨Showcase Your Campaign Successes
Prepare to discuss specific examples of successful B2B marketing campaigns you've led. Highlight your role in the end-to-end process, from strategy development to execution and optimisation. Use metrics to back up your claims, as data-driven results are crucial in this role.
â¨Be Ready for Creative Briefing
Expect questions about how you approach creative briefs and campaign planning. Think about how you would align messaging with sales feedback and product positioning. Bring examples of past briefs you've written or campaigns you've managed to illustrate your process.
â¨Demonstrate Stakeholder Management Skills
This role requires strong collaboration with various teams. Be prepared to discuss how you've successfully managed relationships with stakeholders in previous roles. Share specific instances where your communication and coordination skills made a difference in campaign outcomes.
