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- Tasks: Create and execute innovative marketing campaigns for the catering sector.
- Company: Join ParentPay, a leader in EdTech with a focus on impactful marketing.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Why this job: Make a real difference by connecting with schools and caterers through engaging storytelling.
- Qualifications: Proven B2B marketing experience, especially in tech or education sectors.
- Other info: Collaborative team environment with a focus on creativity and data-driven results.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join us as a Marketing Manager at ParentPay. In this role you will define how we tell the story for a named PPG vertical, owning the strategy and delivery of verticalâfirst campaigns that drive awareness, engagement and pipeline across Schools, MATs & Groups, Caterers or Local Authorities. If you love getting to the heart of customer pain points, translating product proof points into sector narratives, and delivering campaigns that buyers instantly understand and act on, we want to hear from you.
Key Responsibilities
- Create and own a sixâmonth vertical marketing plan aligned with company and vertical marketing objectives.
- Develop sectorâspecific messaging and strategies for key audiences (e.g., Primaries, Secondaries, MATs, Caterers).
- Build targeted, insightâled campaigns focused on industry trends, customer pain points and priority use cases.
- Maintain upâtoâdate competitor, sector and partner insight to guide campaign and content priorities.
- Lead creative briefs, channel planning, media alignment and campaign scheduling for the vertical.
- Commission and manage content production (blogs, case studies, webinars, events, ABM assets).
- Support partner marketing and customer advocacy, including case studies, testimonials and reference programmes.
- Align campaign themes with the sixâmonth sales plan and integrate sales feedback for optimisation.
- Partner closely with Product Marketing to embed product positioning, proof points and assets into vertical messaging.
- Define vertical KPIs and reporting with the Head of Marketing; work with Data Ops to track reach, engagement, pipeline impact and conversion.
- Test and optimise creative, messaging and channels; deliver clear performance reporting and recommendations.
- Feed campaignâdriven product insights and feature requests back to Product Marketing.
Skills, Knowledge and Expertise
- A strong track record of success in B2B marketing, with deep expertise in vertical or sector marketing. Experience in UK Tech/SaaS, EdTech, or comparable industries is advantageous.
- Proven experience owning endâtoâend campaign programmes and ABM activity for a specific sector.
- Strong stakeholder management skills with experience working with product, sales and shared service teams.
- Dataâdriven with demonstrable experience setting KPIs, running A/B tests and optimising campaigns.
- Excellent written, verbal and visual storytelling; strong briefâwriting and creative commissioning skills.
Seniority level: MidâSenior level
Employment type: Fullâtime
Job function: Marketing and Sales, Software Development
Department: Marketing
Location: Remote, UK
Catering Marketing Manager in London employer: ParentPay
Contact Detail:
ParentPay Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Catering Marketing Manager in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that dream job.
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
â¨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their pain points and be ready to discuss how your experience aligns with their needs. We want to see you shine!
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Catering Marketing Manager in London
Some tips for your application đŤĄ
Craft Your Story: When applying, think about how you can tell your story in a way that resonates with us. Highlight your experience in B2B marketing and how it aligns with the role of Catering Marketing Manager. We want to see your passion for creating engaging campaigns!
Be Specific: Make sure to tailor your application to the specific verticals mentioned in the job description. Show us that you understand the unique challenges faced by schools, caterers, and local authorities. The more relevant your examples, the better!
Show Your Data Skills: We love data-driven decision-making! Include examples of how you've set KPIs, run A/B tests, and optimised campaigns in your previous roles. This will demonstrate your ability to deliver results and make informed marketing choices.
Apply Through Our Website: Donât forget to submit your application through our website! Itâs the best way for us to receive your details and ensures youâre considered for the role. Plus, it shows youâre keen on joining our team at StudySmarter!
How to prepare for a job interview at ParentPay
â¨Know Your Vertical Inside Out
Before the interview, dive deep into the specific verticals you'll be working with, like Schools or Caterers. Understand their pain points and how your marketing strategies can address them. This will show that youâre not just familiar with the industry but genuinely invested in making a difference.
â¨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've led in the past. Highlight the objectives, your approach, and the results. Use data to back up your claims, as this role is all about being data-driven and demonstrating impact through KPIs.
â¨Master the Art of Storytelling
Since storytelling is key in this role, practice articulating how you would translate product proof points into compelling narratives. Think about how you can make complex ideas simple and relatable for your target audiences, and be ready to share examples of how you've done this before.
â¨Engage with Stakeholders
Be prepared to discuss how youâve collaborated with various teams, such as product and sales. Share examples of how youâve managed stakeholder expectations and aligned marketing efforts with broader business goals. This will demonstrate your strong stakeholder management skills, which are crucial for this position.
