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For Companies At a Glance
- Tasks: Create and manage impactful marketing campaigns for the catering sector.
- Company: Join ParentPay, a leader in EdTech with a focus on innovation.
- Benefits: Enjoy remote work flexibility, competitive salary, and career growth opportunities.
- Why this job: Make a real difference in the education sector through strategic marketing.
- Qualifications: Proven B2B marketing experience, especially in tech or EdTech.
- Other info: Collaborate with diverse teams and drive meaningful change in schools and communities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join us as a Marketing Manager at ParentPay. In this role you will define how we tell the story for a named PPG vertical, owning the strategy and delivery of vertical‑first campaigns that drive awareness, engagement and pipeline across Schools, MATs & Groups, Caterers or Local Authorities. If you love getting to the heart of customer pain points, translating product proof points into sector narratives, and delivering campaigns that buyers instantly understand and act on, we want to hear from you.
Key Responsibilities
- Create and own a six‑month vertical marketing plan aligned with company and vertical marketing objectives.
- Develop sector‑specific messaging and strategies for key audiences (e.g., Primaries, Secondaries, MATs, Caterers).
- Build targeted, insight‑led campaigns focused on industry trends, customer pain points and priority use cases.
- Maintain up‑to‑date competitor, sector and partner insight to guide campaign and content priorities.
- Lead creative briefs, channel planning, media alignment and campaign scheduling for the vertical.
- Commission and manage content production (blogs, case studies, webinars, events, ABM assets).
- Support partner marketing and customer advocacy, including case studies, testimonials and reference programmes.
- Align campaign themes with the six‑month sales plan and integrate sales feedback for optimisation.
- Partner closely with Product Marketing to embed product positioning, proof points and assets into vertical messaging.
- Define vertical KPIs and reporting with the Head of Marketing; work with Data Ops to track reach, engagement, pipeline impact and conversion.
- Test and optimise creative, messaging and channels; deliver clear performance reporting and recommendations.
- Feed campaign‑driven product insights and feature requests back to Product Marketing.
Skills, Knowledge and Expertise
- A strong track record of success in B2B marketing, with deep expertise in vertical or sector marketing.
- Experience in UK Tech/SaaS, EdTech, or comparable industries is advantageous.
- Proven experience owning end‑to‑end campaign programmes and ABM activity for a specific sector.
- Strong stakeholder management skills with experience working with product, sales and shared service teams.
- Data‑driven with demonstrable experience setting KPIs, running A/B tests and optimising campaigns.
- Excellent written, verbal and visual storytelling; strong brief‑writing and creative commissioning skills.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales Software Development
Department: Marketing
Location: Remote, UK
Catering Marketing Manager employer: ParentPay
Contact Detail:
ParentPay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Catering Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their pain points and be ready to discuss how your experience aligns with their needs. We want to see you shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Catering Marketing Manager
Some tips for your application 🫡
Craft Your Story: When writing your application, think about how you can tell your story in a way that resonates with us. Highlight your experience in B2B marketing and how it aligns with the role of Catering Marketing Manager. We want to see your passion for understanding customer pain points!
Be Specific: Make sure to tailor your application to the specific requirements mentioned in the job description. Use examples from your past experiences that demonstrate your ability to create targeted campaigns and manage stakeholder relationships. We love seeing concrete evidence of your skills!
Show Your Data Savvy: Since this role is data-driven, don’t forget to mention your experience with setting KPIs and optimising campaigns. Share any relevant metrics or results from previous campaigns you've managed. We appreciate candidates who can back up their claims with numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at ParentPay
✨Know Your Vertical Inside Out
Before the interview, dive deep into the specific verticals you'll be working with, like Schools and Caterers. Understand their pain points, trends, and how your experience aligns with their needs. This will help you speak their language and show that you're genuinely interested in making an impact.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've led in the past. Highlight your role in developing strategies, managing content production, and measuring success through KPIs. Use data to back up your achievements, as this will demonstrate your data-driven approach and ability to optimise campaigns.
✨Master the Art of Storytelling
Since storytelling is key in this role, practice articulating how you've translated product proof points into compelling narratives. Be ready to share examples of how your messaging resonated with target audiences and drove engagement. This will showcase your excellent communication skills.
✨Engage with Stakeholders
Discuss your experience in stakeholder management, especially with product and sales teams. Prepare examples of how you've collaborated with different departments to align marketing strategies with business objectives. This will highlight your teamwork skills and ability to drive results across functions.
