At a Glance
- Tasks: Lead marketing campaigns for schools, driving engagement and awareness through innovative strategies.
- Company: Join a dynamic tech company focused on transforming education through technology.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and data-driven results.
- Why this job: Make a real impact in the EdTech sector while honing your marketing skills.
- Qualifications: Experience in B2B marketing, particularly in EdTech or similar industries.
The predicted salary is between 50000 - 65000 £ per year.
- Marketing Manager – Schools Parent Pay
- Department: Marketing
Location: Remote, UK As a Marketing Manager, you will define how we tell the story for a named PPG vertical.
Own the strategy and delivery of vertical‑first campaigns that drive awareness, engagement and pipeline across Schools, MATs & Groups, Caterers or Local Authorities.
This hands‑on, cross‑functional role is responsible for planning, executing and optimising vertical campaigns while working closely with Shared Services, Product Marketing and Sales.
Key Responsibilities Own the end‑to‑end marketing programme for a single PPG vertical, translating sector insight into campaign strategies that drive To FU, Mo FU and Bo FU outcomes.
Create and own a six‑month vertical marketing plan aligned with company and vertical objectives.
Develop sector‑specific messaging and strategies for key audiences (e. g., Primaries, Secondaries, MATs, Caterers).
Build targeted, insight‑led campaigns focused on industry trends, customer pain points and priority use cases.
Maintain up‑to‑date competitor, sector and partner insight to guide campaign and content priorities.
Lead creative briefs, channel planning, media alignment and campaign scheduling for the vertical.
Commission and manage content production (blogs, case studies, webinars, events, ABM assets).
Support partner marketing and customer advocacy, including case studies, testimonials and reference programmes.
Align campaign themes with the six‑month sales plan and integrate sales feedback for optimisation.
Partner closely with Product Marketing to embed product positioning, proof points and assets into vertical messaging.
Define vertical KPIs and reporting with the Head of Marketing; work with Data Ops to track reach, engagement, pipeline impact and conversion.
Test and optimise creative, messaging and channels; deliver clear performance reporting and recommendations.
Feed campaign‑driven product insights and feature requests back to Product Marketing.
Skills, Knowledge and Expertise Strong track record of success in B2B marketing, with deep expertise in vertical or sector marketing.
Experience in UK Tech/Saa S, Ed Tech or comparable industries is advantageous.
Proven experience owning end‑to‑end campaign programmes and ABM activity for a specific sector.
Strong stakeholder management skills, working with product, sales and shared service teams.
Data‑driven with demonstrable experience setting KPIs, running A/B tests and optimising campaigns.
Excellent written, verbal and visual storytelling; strong brief‑writing and creative commissioning skills.
Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Software Development #J-18808-Ljbffr
Marketing Manager- Schools in Cardiff employer: ParentPay
At ParentPay, we pride ourselves on being an exceptional employer, offering a dynamic remote work environment that fosters creativity and collaboration. Our commitment to employee growth is evident through tailored development opportunities and a culture that values innovation and insight-driven marketing strategies. Join us to make a meaningful impact in the EdTech sector while enjoying the flexibility and support that comes with working in a forward-thinking company.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager- Schools in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ParentPay and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ParentPay are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ParentPay on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ParentPay. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager- Schools in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ParentPay. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ParentPay:Show us that you’ve done your homework! In your application, briefly mention what you admire about ParentPay’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ParentPay
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ParentPay will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ParentPay, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
