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- Tasks: Drive growth in our Catering division by securing new business and expanding market reach.
- Company: Join a leading tech company transforming school catering with innovative software solutions.
- Benefits: Enjoy a competitive salary, remote work flexibility, and opportunities for professional development.
- Why this job: Make a real impact in the education sector while working with cutting-edge technology.
- Qualifications: Experience in B2B sales and a strong understanding of school catering is essential.
- Other info: Dynamic role with excellent career progression and a chance to shape the future of catering.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a Business Development Manager to drive growth within our Catering division, which includes two market-leading product suites:
- Cypad – Web-based school catering software used by 70 local authorities across 5,500 UK schools to improve kitchen management and service delivery.
- BlueRunner – Cashless catering and meal ordering SaaS for the education sector, including POS, pre-order and click & collect solutions designed to increase efficiency, revenue, and reporting insight.
Reporting to the Head of New Business – Caterers, you will be responsible for growing revenue across the Cypad and BlueRunner portfolios within schools, local authorities, MATs, and catering providers. You will own a new business target of £250k+ and play a key role in expanding our customer base and maximising revenue.
You will identify new sales opportunities, drive upsell within existing accounts, and collaborate closely with Payments and Parental Engagement sales teams to maximise cross-product growth. This role requires strong sector knowledge in education and catering, commercial awareness, and the ability to adapt in a fast-moving environment. Regular travel, including some overnight stays, is required.
Key Responsibilities
- Identify and secure new business, expand into new markets, and develop strategic partnerships
- Build and manage a robust sales pipeline and forecasts, reporting on performance and targets
- Monitor market trends and competitor activity to inform sales strategy
- Work cross-functionally with Sales, Key Accounts, Product, and Support to deliver a seamless customer experience
- Provide customer and market feedback to improve products, services, and processes
Skills, Knowledge and Expertise
- Strong understanding of school catering and enterprise sales across schools, MATs, LAs, and catering providers
- Proven success in B2B sales with a track record of closing deals
- Confident communicator with the ability to engage senior stakeholders
- Commercially astute with excellent relationship-building and problem-solving skills
- Self-motivated, adaptable, and comfortable working in a fast-paced environment
- Technically proficient (MS Office and modern business systems)
- Able to prioritise, multitask, and collaborate effectively across teams
- A clear vision for the future of catering in education
Business Development Manager in London employer: ParentPay Group
Contact Detail:
ParentPay Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the education and catering sectors. Attend industry events, webinars, or even local meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Leverage LinkedIn to showcase your expertise. Share articles, comment on posts, and engage with others in your field. This not only builds your online presence but also helps you stay updated on industry trends and potential job leads.
✨Tip Number 3
Don’t just apply; follow up! After submitting your application through our website, drop a quick email to the hiring manager expressing your enthusiasm. A little persistence can go a long way in making you stand out from the crowd.
✨Tip Number 4
Prepare for interviews by researching the company and its products. Understand how Cypad and BlueRunner work and think about how you can contribute to their growth. Tailor your answers to show that you’re not just another candidate, but the perfect fit for the role.
We think you need these skills to ace Business Development Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Development Manager. Highlight your experience in B2B sales and any specific achievements in the education or catering sectors. We want to see how you can drive growth for our Cypad and BlueRunner products!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about school catering and how your skills align with our mission. Be sure to mention any relevant partnerships or market insights you've developed in your previous roles.
Showcase Your Sector Knowledge: We’re looking for someone who understands the ins and outs of school catering and enterprise sales. In your application, share examples of how you've navigated this space before and how you plan to leverage that knowledge to expand our customer base.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at ParentPay Group
✨Know Your Products Inside Out
Before the interview, make sure you have a solid understanding of Cypad and BlueRunner. Familiarise yourself with their features, benefits, and how they stand out in the market. This will not only show your enthusiasm but also help you answer questions confidently.
✨Showcase Your Sales Success
Prepare to discuss specific examples of your past B2B sales successes. Highlight how you identified opportunities, closed deals, and built relationships with clients. Use metrics to back up your achievements, as numbers speak volumes in sales roles.
✨Understand the Education Sector
Brush up on current trends and challenges in the education and catering sectors. Being able to discuss these topics will demonstrate your sector knowledge and show that you're proactive about understanding the market you'll be working in.
✨Prepare Questions for Them
Interviews are a two-way street, so come prepared with insightful questions. Ask about their growth strategy, how they measure success in this role, or what challenges they foresee in the catering division. This shows your genuine interest and helps you assess if the company is the right fit for you.
