CRM & Email Marketing Manager (9-12 months FTC)

We’re looking for a highly capable and hands‑on Digital Marketing Manager to support the delivery, execution, and optimisation of CRM‑driven communications across a complex, multi‑brand portfolio. The fixed‑term maternity cover role reports into the Senior Digital Marketing Manager and focuses on executing high‑performing email campaigns, building and optimising CRM automation, and delivering high‑quality customer communication journeys.

Key Responsibilities

• Build and execute visually engaging, high-performing email campaigns across newsletters, sales sequences, lead nurture journeys, and operational communications.
• Design professional, on‑brand email layouts and content optimised for engagement and conversion.
• Write and refine compelling email copy aligned to brand tone and messaging.
• Ensure all communications are accurate, proof‑read, and delivered to a high standard.
• Build, manage, and optimise email automation workflows in ClickDimensions to support nurture journeys, onboarding, sales sequencing, and re‑engagement campaigns.
• Implement best practice across segmentation, personalisation, and journey logic.
• Support the planning and execution of the email communications calendar.
• Collaborate with data, web, creative, and marketing teams to ensure aligned and well‑timed communications.
• Monitor and report on campaign performance, including open rates, click‑through rates, and conversions.
• Use insights to continuously improve campaign effectiveness and engagement.

Skills & Attributes

• Proven experience in a CRM, email marketing, or marketing automation role (ideally B2B).
• Hands‑on experience with ClickDimensions and MS Dynamics (or similar CRM platforms).
• Strong understanding of email marketing best practices, including segmentation, personalisation, and deliverability.
• Experience building email campaigns, automation workflows, and CRM‑integrated forms.
• Strong design sensibility with the ability to create visually polished email communications.
• Experience using tools such as Canva, Adobe Express, or Illustrator (portfolio of email work preferred).
• Confident copywriting skills for email and short‑form marketing content.
• Strong organisational skills with the ability to manage multiple campaigns and deadlines.
• Analytical mindset with the ability to interpret performance data and optimise campaigns.
• Detail‑oriented with a strong focus on quality and accuracy.
• Collaborative and proactive, with the ability to work effectively within a cross‑functional team.

KPIs

• Timely and accurate delivery of email campaigns and communications.
• Improvement in email engagement metrics (open rates, CTR, conversions).
• Performance of automated journeys and sales sequences.
• Contribution to lead generation and lead‑to‑MQL conversion.
• Quality and consistency of CRM data capture via forms.
• Continuous improvement of campaign performance through optimisation.

Why Join Us

Join Europe’s leading education technology group in a remote role, with regular meet‑ups in London, and play a key role in shaping how we communicate with millions of users across a multi‑brand portfolio. Make a significant impact on our CRM and email communications strategy, with the opportunity to define how campaigns, automation, and customer journeys are built, delivered, and optimised. Work in a role that gives you real influence over email marketing standards, automation design, and customer communication quality. Collaborate with experienced, cross‑functional teams across data, product, and marketing to deliver well‑orchestrated, high‑impact communications. Be part of a team that values quality, pace, and continuous improvement, where strong judgement, clear prioritisation, and consistently high standards are essential to success.