Every revolution needs a voice. Every legend needs a storyteller. At Parcks, the crew of the Umbrella — 傘の一味 (Kasa no ichimi) we don't just build machines, we craft tools that fight against conformity, symbols of defiance, beauty, and human sovereignty. Your words, your images, your narratives will be the sails that carry our creations across the world. Steel, silicon, and circuits are only raw material until a story breathes through them. If you can make people feel the spirit of rebellion in a single sentence, then your place is here, at the heart of our crew of outlaws.
As the Product Storytelling Lead, you will be the keeper of Parcks products narrative on the website and every Parcks communication channels. You will craft and protect the story of our products, ensuring that every sketch, every prototype, every final device carries not just function, but meaning. You will be the bridge between design and soul, translating detail-obsessed artistry into visions people can believe in.
You will design not only what our products do, but what they mean. Your work will begin in the shadows of early sketches, when forms are still fluid and ideas half-born, and carry through to the roar of a product launch, when the world finally sees the machine for the first time. In every phase, you will ensure that the narrative survives — unbroken, uncompromised.
You will:
Translate our ethos into stories that resonate with the community
Protect the symbolic dimension of Parcks products, so they emerge not as gadgets, but as manifestos in steel.
Serve as a bridge between artistry- engineering and marketting, ensuring every screw, every curve, every pixel contributes to the greater story for ourr community.
Give designers, engineers and marketing managers the clarity of a shared message to align their craft.
Rally the crew with visions that inspire loyalty, courage, and pride.
Your work will guide DEM designers, inspire Integration engineers, and rally the crew around a shared destiny: machines that are not commodities but symbols of freedom.
Key responsibilities
- Define and deliver the narrative spine of every products showcased on the website.
- Build the visual and verbal language that guides design and resonates with the world.
- Protect the story across all phases, ensuring it survives from DEM sketch to final launch.
- Elevate our pirate identity into a movement through storytelling.
- Create moodboards, manifestos, story decks, and visual frameworks that align design intent with symbolic power.
- Write and refine product legends that inspire both crew and users. Words that move, inspire, and endure.
- Collaborate with Industrial Designers, CDO Integration Engineers and marketers to make story and form inseparable.
- Lead storytelling reviews during concept, prototype, and pre-launch stages.
- Deliver launch narratives and visuals that bring our rebellion to life.
- 7+ years in product storytelling, design communication, or creative direction.
- Mastery of visual and written language — able to distil rebellion into words and images that move hearts.
- Strong portfolio of storytelling that has inspired change or challenged norms.
- Experience working with designers, engineers and marketers to merge craft and narrative.
- Comfort with both strategic vision and hands-on creation.
- Fluency in creating narratives that transcend markets and touch culture.
- Knowledge of Consumer electronics storytelling traditions and aesthetics.
- Motion design, filmmaking, or multimedia storytelling skills.
- Proven record of projects that defied convention to tell a bolder truth.
Tools & Technologies
- Daily collaboration with CDO and DEM designers to align form with narrative.
- Weekly story syncs across DEM teams.
- Story checkpoints embedded in design critique loops and prototype reviews.
- Handover storytelling kits to Integration & Validation teams to safeguard narrative intent through engineering and testing.
Duration & Time Commitment
Full-time. Long-term role
- Bonus potential + equity stake.
- Relocation to Brighton,UK.
- The freedom and responsibility to give voice to the most rebellious machines in the world.
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Product storytelling lead in Brighton employer: Parcks Inc.
At SP, we believe in crafting experiences that empower users and restore dignity, making us an exceptional employer for a UX Designer. Located in Brighton, our hybrid work culture fosters creativity and collaboration, offering full autonomy in design while prioritising employee well-being with a private workspace budget and wellness stipend. With a commitment to meaningful design and a focus on personal growth, we provide opportunities for you to shape the future of digital humanism in a supportive and innovative environment.
