Senior Sales Development Representative
Senior Sales Development Representative

Senior Sales Development Representative

London Full-Time 28800 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales by sourcing and nurturing leads across various channels.
  • Company: parcelLab transforms post-purchase experiences for top brands like New Look and John Lewis.
  • Benefits: Enjoy a competitive salary, commission, and a culture that values creativity and ownership.
  • Why this job: Join a passionate team in a high-growth environment with opportunities for personal and professional growth.
  • Qualifications: 2+ years in B2B SaaS sales, confident in outreach to C-Level executives.
  • Other info: This hybrid role requires proactive communication and collaboration with sales teams.

The predicted salary is between 28800 - 42000 £ per year.

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Who we are:
At

Who we are:
At parcelLab , we’re reshaping how the world’s leading brands manage the post-purchase experience. Our Post-Purchase Customer Experience platform helps companies like New Look, John Lewis, Hotel Chocolat, AllSaints and others turn operational complexity into powerful customer moments, driving loyalty, retention, and revenue.
We’re currently looking for driven, curious, and customer-obsessed people to join our journey in the UK.
The Role:
As a Senior Sales Development Representative , you’ll go beyond lead generation. You’ll act as a true pipeline partner – sourcing, qualifying, and strategically nurturing opportunities. You’ll be part of a high-impact team focused on creating pipeline across key industries including Retail, Ecommerce, Consumer Electronics, Beauty, and beyond.
This is a hybrid role that blends outbound execution, inbound qualification, campaign development, and team leadership. You’ll be trusted to think outside the box, lead by example, and bring fresh energy to our prospecting engine.
What you’ll do:

  • Promote parcelLab’s solutions through persistent, timely, and personalised outreach across email, phone, social media, and video
  • Own your territory’s top-of-funnel motion: sourcing and qualifying high-potential leads
  • Conduct in-depth discovery calls and provide actionable insights to ensure strong AE handoffs
  • Exceed monthly and quarterly targets for meetings booked and qualified opportunities created
  • Research accounts and identify additional contacts through structured and creative outreach
  • Nurture leads over time with targeted messaging to ensure parcelLab stays top of mind
  • Partner closely with Regional Sales Leads and Account Executives to build pipeline in strategic accounts
  • Support new logo acquisition by developing outreach strategies and executing cross-channel campaigns
  • Handle inbound leads that fall outside our core ICP – qualify and redirect as needed
  • Attend industry and marketing events to represent parcelLab and generate pipeline
  • Maintain detailed and accurate activity in Salesforce and other sales tools

What we’re looking for:

  • 2+ years in a B2B SaaS SDR or BDR role, with proven success in outbound pipeline creation
  • Comfortable reaching out to C-Level executives and navigating complex sales cycles
  • You’re fearless on the phone, confident with video and voice notes, and proactive in your outreach
  • Strong discovery skills and the ability to connect pain points with parcelLab’s value
  • Collaborative mindset – able to work closely with AEs, Marketing, and RevOps
  • Experience using Salesforce, Sales Engagement Platforms, LinkedIn Sales Navigator, and other sales tech
  • Natural curiosity and strong commercial awareness
  • Located in the UK, with a strong preference for London
  • Please give a call to \”Asher Fingerhut\” as part of the application process. Individuals who do not do this step with be disqualified

Bonus Points:

  • Experience selling to Retail, Ecommerce, Logistics, or MarTech buyers
  • Experience working in a high-growth, remote-first SaaS environment
  • Strong presentation skills and confidence building tailored sales collateral
  • Familiarity with handling and qualifying non-ICP inbound leads

Why join parcelLab:

  • You’ll join a passionate and collaborative global sales team with plenty of room to grow
  • Competitive salary + commission + benefits
  • Exposure to high-growth accounts and verticals
  • A culture that values creativity, experimentation, and ownership

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Sales and Business Development

  • Industries

    Technology, Information and Internet

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Senior Sales Development Representative employer: parcelLab

At parcelLab, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. As a Senior Sales Development Representative, you'll benefit from competitive compensation, ample growth opportunities, and the chance to work with leading brands in a vibrant London setting. Join us to be part of a passionate team dedicated to reshaping customer experiences while enjoying the flexibility of a hybrid work environment.
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Contact Detail:

parcelLab Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Sales Development Representative

✨Tip Number 1

Familiarise yourself with parcelLab's solutions and the industries they serve. Understanding their Post-Purchase Customer Experience platform will allow you to speak confidently about how you can contribute to their mission during interviews.

✨Tip Number 2

Leverage LinkedIn to connect with current employees at parcelLab, especially those in sales roles. Engaging with them can provide valuable insights into the company culture and expectations, which can help you tailor your approach.

✨Tip Number 3

Prepare for your call with Asher Fingerhut by researching common challenges faced in the B2B SaaS space, particularly in retail and eCommerce. This will demonstrate your industry knowledge and readiness to tackle complex sales cycles.

✨Tip Number 4

Showcase your outbound sales experience by preparing specific examples of how you've successfully generated leads and nurtured them. Be ready to discuss your strategies and the results you've achieved to highlight your fit for the role.

We think you need these skills to ace Senior Sales Development Representative

B2B Sales Experience
Lead Generation
Outbound Sales Techniques
Discovery Call Skills
Pipeline Management
Salesforce Proficiency
Sales Engagement Platforms
LinkedIn Sales Navigator
Communication Skills
Strategic Thinking
Collaboration Skills
Commercial Awareness
Presentation Skills
Proactive Outreach

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Sales Development Representative position at parcelLab. Tailor your application to highlight relevant experiences that align with their expectations.

Craft a Compelling CV: Your CV should clearly showcase your B2B SaaS experience, particularly in outbound pipeline creation. Use quantifiable achievements to demonstrate your success in previous roles, especially those involving C-Level executives.

Personalise Your Cover Letter: Write a cover letter that reflects your enthusiasm for parcelLab and the specific role. Mention how your skills and experiences can contribute to their mission of enhancing post-purchase customer experiences. Don't forget to include your understanding of their target industries.

Follow Application Instructions: Make sure to follow all application instructions carefully. A crucial step is to call Asher Fingerhut as part of the application process. Failing to do so may disqualify your application, so ensure this is completed.

How to prepare for a job interview at parcelLab

✨Research parcelLab Thoroughly

Before the interview, dive deep into understanding parcelLab's mission, values, and the specifics of their Post-Purchase Customer Experience platform. Familiarise yourself with their key clients and how they help brands enhance customer loyalty and retention.

✨Prepare for Role-Specific Questions

Expect questions that assess your experience in B2B SaaS sales, particularly around outbound pipeline creation. Be ready to discuss your strategies for sourcing and qualifying leads, as well as how you handle complex sales cycles.

✨Showcase Your Discovery Skills

Demonstrate your ability to connect pain points with parcelLab’s value during the interview. Prepare examples of how you've successfully conducted discovery calls and provided actionable insights in previous roles.

✨Highlight Collaboration Experience

Since the role requires working closely with Account Executives and Marketing, be prepared to share examples of how you've collaborated in past positions. Emphasise your teamwork skills and how they contributed to achieving sales targets.

Senior Sales Development Representative
parcelLab
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  • Senior Sales Development Representative

    London
    Full-Time
    28800 - 42000 £ / year (est.)

    Application deadline: 2027-08-18

  • P

    parcelLab

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