Sales Development Representative (SDR) - EMEA in City of London
Sales Development Representative (SDR) - EMEA

Sales Development Representative (SDR) - EMEA in City of London

City of London Full-Time 36000 - 60000 £ / year (est.) No home office possible
parcelLab

At a Glance

  • Tasks: Engage potential customers and drive sales through creative outreach and meaningful conversations.
  • Company: Join parcelLab, a fast-growing SaaS company transforming post-purchase experiences for top brands.
  • Benefits: Competitive pay, flexible remote work, and extensive career development opportunities.
  • Why this job: Be part of a dynamic team and make a real impact in a high-growth environment.
  • Qualifications: 1-2 years in B2B sales, strong communication skills, and a curious mindset.
  • Other info: Enjoy a collaborative culture with regular retreats and a diverse international team.

The predicted salary is between 36000 - 60000 £ per year.

At parcelLab, we’re reshaping how the world’s leading brands manage the post-purchase experience. Our Post-Purchase Customer Experience platform helps companies like John Lewis, H&M, Farfetch, New Look, Hotel Chocolat, and others turn operational complexity into powerful customer moments - driving loyalty, retention, and revenue. As we scale across EMEA, we’re looking for driven, curious, and customer-obsessed people to join our journey.

The Role: As a Sales Development Representative (SDR), you’ll be on the front lines of our EMEA growth engine, identifying, engaging, and qualifying potential customers for our sales team. You’ll be a key driver of new pipeline by crafting highly personalised outreach, sparking meaningful conversations, and uncovering business pain we can solve. This is an opportunity to be part of a high-performance team, learn from experienced SaaS sales leaders, and grow your career in a fast-paced, international scale-up environment.

What you’ll do:

  • Prospect into target accounts using a combination of email, cold calls, video, and social selling (LinkedIn)
  • Own the early-stage sales funnel: research, outreach, qualification, and handoff
  • Engage C-level and senior stakeholders across Ecommerce, CX, Operations, Logistics, and IT
  • Identify pain points and spark curiosity by communicating clear, relevant value aligned to the prospect's challenges
  • Collaborate with the Sales and Marketing teams on messaging, campaign ideas, and feedback loops
  • Maintain accurate records and activity data in Salesforce and other tools
  • Consistently meet or exceed monthly KPIs (meetings booked, opportunities generated)

What we’re looking for:

  • 1–2 years in a B2B SaaS sales development or lead generation role (or equivalent sales experience)
  • High energy, resilience, and drive, you don’t shy away from rejection and bounce back fast
  • You’re not afraid to pick up the phone, send a video, or drop a voice note - you go beyond templates and think creatively about how to cut through the noise
  • Strong communication skills with the ability to tailor your message across different personas and platforms
  • Curious and commercially minded - you love learning about new industries and uncovering real business pain
  • Comfortable working autonomously in a remote-first, fast-paced environment
  • Experience using Salesforce (or similar CRM), LinkedIn Sales Navigator, and modern sales tools
  • Based in London (If preferable)
  • Expected to attend conferences and office offsets

Bonus Points:

  • Experience in Retail, Ecommerce, or MarTech
  • A technical mindset or strong interest in digital transformation
  • Experience working in a fast-paced startup or scale-up environment

What we offer:

  • Be part of a fast-growing SaaS company backed by strong investors and global brands
  • Learn from a world-class sales team and progress your career in a high-impact role
  • Competitive compensation and commission structure
  • Remote-first culture with flexible work environment
  • Collaborative, inclusive, and ambitious culture

Perks & Benefits:

  • Plenty of room for your own ideas...space to try, fail and learn!
  • Comprehensive 30-60-90 day onboarding plan in place from the very first day to help you integrate seamlessly with the rest of the company and understand new responsibilities.
  • Equipped with the latest MacBook or PC, as a digital-first company, you choose whether to work entirely from home, in one of our offices or a mix that suits you. Not close to one of our offices? No problem! Find yourself a co-working space instead, and we’ll help cover the costs.
  • Career development opportunities, including our Leadership Development Program and our Mentorship Program, as well as online language courses and available budgets for further training.
  • Stay grounded with our free meditation, mindfulness and coaching sessions via our mental wellbeing platform TELUS.health
  • Regular company retreats, parcelLab events (in-person and online), local and regional meet-ups, as well as team off-sites.
  • Be part of a motivated, diverse and international team made up of over 25 different nationalities; and with a great rating for company culture and employee experience on Glassdoor, you’ll love working here!

About parcelLab: parcelLab’s platform unifies every touchpoint from customer conversion, order tracking, delivery, returns, and engagement into one seamless ecosystem that not only reduces friction but actively drives repeat purchases, transforming post-purchase into a competitive advantage. It’s all in a day’s work for us:

  • Monitor over six million shipments per day
  • 175+ countries across the globe use our tracking pages
  • 1000+ brands use parcelLab for their post-purchase experience
  • Shipping data comes from more than 350+ carriers worldwide, including DHL, FedEx & DPD
  • 150+ employees around the globe, driving innovation together

Equal Opportunities: parcelLab is an Equal Opportunities Employer. We live the motto always joy, always team, always equality, which means we celebrate diversity and do not accept any form of discrimination or harassment. We believe that diversity enriches our employee experience and allows each of us to deliver the best work possible. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, disability status or other lived experience. Come be part of our growth – contribute your ideas and share in our success as we continue to improve the post-sales customer journey for millions of people every day.

Sales Development Representative (SDR) - EMEA in City of London employer: parcelLab

At parcelLab, we pride ourselves on being an exceptional employer, offering a dynamic and inclusive work culture that fosters creativity and collaboration. As a Sales Development Representative in London, you'll benefit from a remote-first environment with flexible working options, comprehensive onboarding, and ample opportunities for career growth through our Leadership Development and Mentorship Programs. Join a diverse team of passionate individuals and enjoy regular company retreats and wellness initiatives that prioritise your well-being while you contribute to reshaping the post-purchase experience for leading global brands.
parcelLab

Contact Detail:

parcelLab Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Development Representative (SDR) - EMEA in City of London

✨Tip Number 1

Get to know the company inside out! Research parcelLab's mission, values, and recent news. This will help you tailor your conversations and show genuine interest when you reach out.

✨Tip Number 2

Don’t just stick to emails! Use a mix of outreach methods like cold calls, LinkedIn messages, or even video introductions. Be creative and think outside the box to grab attention.

✨Tip Number 3

Practice your pitch! Role-play with a friend or in front of a mirror. The more comfortable you are with your message, the better you'll engage potential customers and spark those meaningful conversations.

✨Tip Number 4

Keep track of your progress! Use tools like Salesforce to log your activities and insights. This not only helps you stay organised but also shows your commitment to meeting those KPIs.

We think you need these skills to ace Sales Development Representative (SDR) - EMEA in City of London

B2B SaaS Sales Development
Lead Generation
Prospecting
Cold Calling
Email Outreach
Video Communication
Social Selling (LinkedIn)
Salesforce
Sales Navigator
Communication Skills
Curiosity
Commercial Awareness
Autonomous Work
Resilience
Creativity in Sales

Some tips for your application 🫡

Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your enthusiasm for the role and the company.

Tailor Your Message: Make sure to customise your application for the Sales Development Representative role. Highlight your relevant experience and skills that align with what we’re looking for, especially in B2B SaaS sales.

Show Off Your Communication Skills: Since strong communication is key for this role, use your application to demonstrate how well you can convey your thoughts. Keep it clear, concise, and engaging – just like you would when reaching out to potential customers!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!

How to prepare for a job interview at parcelLab

✨Know Your Prospects

Before the interview, dive deep into understanding parcelLab's target customers and their pain points. Research the brands mentioned in the job description, like John Lewis and H&M, to grasp their post-purchase challenges. This will help you demonstrate your curiosity and ability to tailor your outreach.

✨Showcase Your Communication Skills

As an SDR, strong communication is key. Prepare to discuss how you've effectively engaged with different personas in past roles. Bring examples of how you've crafted personalised messages or used creative outreach methods, like video or voice notes, to cut through the noise.

✨Demonstrate Resilience

Highlight your ability to bounce back from rejection. Share specific instances where you faced challenges in sales but turned them into learning experiences. This will show that you embody the high energy and resilience that parcelLab values in its team members.

✨Familiarise Yourself with Tools

Make sure you're comfortable discussing Salesforce and other modern sales tools. If you have experience with LinkedIn Sales Navigator, be ready to explain how you've used it to identify and engage potential customers. This knowledge will set you apart as a candidate who can hit the ground running.

Sales Development Representative (SDR) - EMEA in City of London
parcelLab
Location: City of London

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