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- Tasks: Lead the transformation of our performance marketing strategy across multiple channels.
- Company: Join Parcelhero, a dynamic tech company with a remote-first culture and rapid growth.
- Benefits: Enjoy generous holiday entitlement, including your birthday off, and a fully remote work environment.
- Other info: Collaborative team culture where every voice is valued and career growth is encouraged.
- Why this job: Make a real impact by driving innovative marketing strategies for a cutting-edge platform.
- Qualifications: 7+ years in performance marketing with strong multi-channel expertise and GA4 proficiency.
The predicted salary is between 70000 - 90000 ÂŁ per year.
About Parcelhero Group
Parcelhero Group, founded in 2003, is a leading UK parcel delivery price comparison site, attracting over 5 million visitors annually. As a dynamic and forward‑thinking technology company with over 130 remote employees worldwide, we are on a strong growth trajectory. Driven by our commitment to innovative solutions and exceptional customer care, we offer excellent career growth opportunities, particularly as we continue to expand rapidly. We are now launching our new product, Parcelhero Pro, for DTC e‑commerce merchants across the UK and the USA. This cutting‑edge platform will empower retailers to streamline their shipping and fulfilment operations. Our remote‑first culture is collaborative and innovative, where every voice is heard, and we encourage initiative, adaptability, and ownership.
About The Role
Parcelhero is at an inflection point. We are moving from a single‑channel PPC operation to a full multi‑channel performance marketing engine, and we need a senior leader to own that transformation. This is a hands‑on Head of Performance Marketing role with strategic ownership of over £5 million + in annual paid media spend. You will architect and execute Parcelhero’s paid performance strategy across Google, Meta, TikTok, LinkedIn, and beyond, including the launch of retargeting programmes across social channels as a near‑term priority. You will operate at the intersection of data, creative, and commercial outcomes. This is not a management‑layer role. You will be expected to be deeply hands‑on, in the platforms, in the data, in the creative feedback loops, while simultaneously setting the strategic direction and building the team’s capability over time.
What You Will Own
- Paid Performance Strategy
- Multi‑channel architecture: Design and own the full paid media strategy across Google (Search, PMAX, Display, YouTube), Microsoft Ads, Meta, TikTok, LinkedIn, and emerging channels. Drive the transition from a Google‑centric operation to a true multi‑channel performance engine.
- Retargeting buildout: Lead the launch and optimisation of retargeting programmes across Meta, TikTok, and LinkedIn, including audience architecture, funnel segmentation, and creative strategy.
- Budget stewardship: Own allocation and optimisation of £5M+ in annual paid media spend. Make and defend investment decisions with rigour, balancing short‑term ROAS with longer‑term customer acquisition economics.
- B2B and B2C duality: Manage distinct performance strategies for both Parcelhero’s consumer price comparison platform and ParcelHero Pro (B2B SaaS), with appropriate audience, funnel, and creative approaches for each.
- GA4 ownership: Be the internal authority on GA4, event architecture, attribution modelling, conversion tracking, and reporting integrity. Ensure the measurement infrastructure supports confident decision‑making at scale.
- Data‑driven optimisation: Build and maintain performance dashboards (GA4, Power BI, Looker) that give the business clear visibility into paid channel contribution, CAC, LTV, and ROAS by segment.
- Experimentation: Run a structured A/B and multivariate testing programme across creatives, landing pages, audiences, and bidding strategies. Document learnings and embed them into the team’s operating rhythm.
- Creative feedback: Partner with the creative team to brief, review, and iterate on ad creative across all channels. You understand what performs, and can articulate why with data to back it.
- Landing page optimisation: Collaborate with product and design on conversion rate optimisation, ensuring paid traffic lands on experiences that convert.
- Vendor management: Manage external partners, platforms, and tools with commercial rigour. Hold vendors accountable to performance standards.
- Revenue alignment: Work closely with Sales, Customer Success, and RevOps to align paid acquisition with pipeline quality, onboarding conversion, and revenue outcomes, not just top‑of‑funnel volume.
- AI‑powered ways of working: Champion the use of AI tools across campaign management, creative iteration, reporting, and workflow optimisation. This is not optional; we expect this person to operate meaningfully faster and smarter because of AI.
Essential What We’re Looking For
- 7+ years in performance marketing, with at least 3 years operating at a senior or head‑of‑level managing significant paid budgets (£3M+ preferred).
- Proven multi‑channel expertise across Google Ads (Search, PMAX, Display, YouTube), Meta Ads, TikTok Ads, and LinkedIn Ads, running campaigns, not just reporting on them.
- Deep GA4 proficiency: event tracking, attribution, audience building, and reporting. You have owned a GA4 implementation, not just used the interface.
- Experience launching and scaling retargeting programmes across social platforms, including audience strategy and creative sequencing.
- Strong commercial acumen: you can connect paid media activity to revenue outcomes and articulate the business case for channel investment decisions.
- Demonstrated use of AI tools (Claude, ChatGPT, Gemini, or equivalent) as a genuine accelerant in your day‑to‑day work, not a novelty.
- Excellent analytical skills: comfortable with data tools (Power BI, Looker, Google Sheets) and able to turn numbers into clear decisions.
- Based in the UK. This role is fully remote.
Desirable
- Experience in e‑commerce, logistics, or SaaS: particularly with B2B and B2C audiences within the same business.
- Familiarity with price comparison or marketplace platforms.
- Experience with CTV/OTT advertising, Reddit Ads, or programmatic display.
- Exposure to HubSpot or Salesforce as the CRM underpinning attribution and lead quality feedback loops.
- Experience operating in a remote‑first, scale‑up environment where you have built function‑level capability, not just managed it.
Work at Parcelhero: Perks That Pack a Punch!
Work Location: Fully remote, must be located in the UK. Office hours are 9 am to 5:30 pm, GMT.
Annual Leave: You’ll receive a generous holiday entitlement, giving you the time you need to rest and recharge. You also receive your birthday off.
Head of Performance Marketing (UK remote) in London employer: ParcelHero
Contact Detail:
ParcelHero Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing (UK remote) in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those already at Parcelhero. A friendly chat can open doors and give you insider info that could make all the difference.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past performance marketing successes. This is your chance to demonstrate how you can drive results and why you're the perfect fit for the role.
✨Tip Number 3
Be ready to discuss your strategies! In interviews, be prepared to dive deep into your approach to multi-channel marketing and how you’ve used data to optimise campaigns. They want to see your thought process in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Parcelhero team!
We think you need these skills to ace Head of Performance Marketing (UK remote) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Performance Marketing role. Highlight your multi-channel expertise and any relevant experience with significant paid budgets. We want to see how you can bring your unique skills to our team!
Showcase Your Data Skills: Since this role is all about data-driven decision-making, don’t forget to mention your proficiency with GA4 and other analytics tools. Share specific examples of how you've used data to optimise campaigns in the past. We love numbers that tell a story!
Be Hands-On: We’re looking for someone who’s not afraid to get their hands dirty! In your application, emphasise your hands-on experience with performance marketing platforms and your ability to lead creative feedback loops. Show us you’re ready to dive into the details while steering the strategy.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at ParcelHero
✨Know Your Numbers
Make sure you’re well-versed in the metrics that matter. Be prepared to discuss your experience managing significant budgets and how you’ve driven ROI in previous roles. Brush up on your knowledge of GA4, as they’ll likely want to hear about your proficiency in event tracking and attribution.
✨Showcase Multi-Channel Mastery
This role is all about transitioning to a multi-channel performance marketing engine. Be ready to share specific examples of campaigns you've run across Google, Meta, TikTok, and LinkedIn. Highlight your strategic thinking and how you’ve optimised campaigns for different platforms.
✨Bring Creative Insights
Since you'll be working closely with creative teams, come prepared with insights on what makes ad creatives successful. Discuss your experience in providing feedback and how you’ve collaborated on landing page optimisation to improve conversion rates.
✨Embrace AI Tools
They’re looking for someone who can leverage AI in their day-to-day work. Be ready to talk about how you’ve used AI tools to enhance campaign management or reporting. Show them you’re not just familiar with these tools but that you actively use them to drive results.