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- Tasks: Lead performance marketing strategies and optimise budgets for growth.
- Company: Join ParcelHero, a top UK parcel delivery price comparison site with a tech-driven approach.
- Benefits: Enjoy fully remote work, 25 days holiday, and regular team events.
- Why this job: Be part of a dynamic team that values innovation and collaboration in a fast-paced environment.
- Qualifications: 5+ years in performance marketing with expertise in managing large budgets and analytics tools.
- Other info: Must have a minimum 20 MB broadband connection and provide your own IT equipment.
The predicted salary is between 60000 - 80000 ÂŁ per year.
ParcelHero is one of the UK’s biggest parcel delivery price comparison sites. With over 5 million visitors a year, and over 100 remote employees worldwide, we’re a technology-driven company that’s going places, delivering innovative solutions to ensure exceptional customer care. As a forward-thinking and dynamic business, we offer excellent career growth opportunities.
In 2025, we will be rolling out worldwide our new TMS (Transport management solution) Parcelhero Pro, which enables retailers to pay a monthly subscription to centralise all orders and ship on their own carrier accounts using our cutting‑edge shipping platform.
At ParcelHero, we foster a collaborative and innovative culture where every team member\’s voice matters. We’re a fast‑paced, remote‑first company that values initiative, adaptability, and a strong sense of ownership. If you’re someone who thrives in a dynamic, ambitious, and forward‑thinking team, you’ll fit right in with us.
About the Role
ParcelHero seeks a Head of Performance Marketing to drive significant growth and optimize our marketing budget across paid digital channels for both our price comparison site and ParcelHero Pro. This hands‑on role will lead our SEM and SEO strategy, oversee paid media campaigns, and collaborate with cross‑functional teams to implement innovative growth initiatives. The priority is to drive a higher volume of inbound leads and user acquisition that ultimately convert to customers and revenue for ParcelHero.
What will you be doing?
Strategy and Execution: Develop and execute a comprehensive performance marketing strategy, including SEM, SEO and other paid media channels (e.g., Google Ads, social media advertising, display advertising).
Channel Optimization: Continuously optimize marketing channels to maximize ROI, focusing on user acquisition, activation, engagement, and retention for both B2C and B2B audiences.
Cross‑Functional Collaboration: Partner with Product Marketing, Sales, Operations, Analytics, and Creative teams to align marketing efforts and drive business growth for both the ParcelHero price comparison platform and ParcelHero Pro.
Data‑Driven Decision Making: Leverage analytics tools (e.g., Google Analytics, Google Tag Manager) to track performance metrics, identify trends, and inform data‑driven decisions across all performance marketing activities.
Budget Management: Manage and optimize the marketing budget to ensure efficient allocation of resources across all paid channels.
What are we looking for?
- Demand Generation / Paid Media: Demonstrated track record in performance marketing acquisition marketing, both B2C and B2B, including experience managing a significant budget across paid channels such as Google, Microsoft, Meta, X, TikTok, Reddit, Quora, Shopify, YouTube, StackAdapt, etc.
- Budget Development, Lead Forecasting: Experience in shaping the planning and execution of multiple, complex marketing programs, integrated digital marketing campaigns, experimentation, and ROI monitoring.
- Analytics: Deep analytics background and a high degree of proficiency with data tools with the ability to synthesize, analyze, and interpret data (including KPI reports) and translate them into actionable steps.
- Industry Experience: Experience working with consumer and B2B brands, ideally with exposure to the e‑commerce or logistics sectors. Experience with a price comparison website or a shipping platform is a plus.
- Feedback Management: Comfortable providing creative feedback and managing feedback processes related to ad creatives and landing pages.
- Leadership Presence: Strong leadership presence, capable of creating buy‑in across an interdisciplinary talent set.
- Workflow Optimization: Solid experience applying workflow tools and management systems to optimize resource productivity, deliver work on time, anticipate plan changes and adjustments, and proactively seek stakeholder input to align expectations.
- Advertising Knowledge: Well‑versed in all advertising mediums and their appropriate usage, including social media, display, SEM, SEO and mobile channels.
- Data‑Driven Insights: Leverage research, analytics, and brand insights to optimize and improve campaign performance.
- Business Acumen: Demonstrated experience building personal knowledge of the parcel delivery and e‑commerce landscape.
- Organisational Skills: Thrives in a fast‑paced, remote‑first growth environment, is highly organized, detail‑oriented, and can multitask effectively.
Requirements
- Direct responsibility for an SEM budget exceeding GBP ÂŁ10 Million PA.
- 5+ years of experience in performance marketing, with a proven track record of driving growth and ROI in both B2C and B2B contexts.
- Technical Skills: Expert proficiency in Google Ads, Microsoft Ads, Meta Ads, Reddit Ads, Quora Ads, X Ads, TikTok Ads, YouTube Ads, CTV/OTT Ads, Remarketing / Retargeting Ads, Shopify Ads, Google Analytics, Google Tag Manager, and other relevant marketing tools such as CRM and marketing automation platforms like Salesforce &/or HubSpot.
- Experience with A/B testing, conversion rate optimization, and leveraging testing platforms.
- Excellent communication and organization skills in a remote setting.
- Experience with project management or workload management systems.
- Bachelor\’s Degree in Marketing, Business, or a related field.
£100,000 – £135,000 a year
OTE Includes ÂŁ10k performance related bonus
Work at ParcelHero: Perks That Pack a Punch!
Work Location: Fully remote.
Paid Holidays: 25 days paid holiday.
Merit Reviews: Get rewarded for your hard work and dedication.
Company Events: Work hard, and play hard with regular team‑building events.
Inclusive Culture: Be yourself and thrive in our casual and upbeat environment.
Other information
– Min 20 MB broadband connection required.
– You need to provide your own IT equipment.
ParcelHero is an equal‑opportunity employer, we value diversity.
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Head of Performance Marketing (UK) employer: ParcelHero
Contact Detail:
ParcelHero Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing (UK)
✨Tip Number 1
Familiarise yourself with ParcelHero's services and their unique selling points. Understanding their price comparison site and the upcoming ParcelHero Pro will help you tailor your discussions during interviews, showcasing your knowledge and enthusiasm for the role.
✨Tip Number 2
Network with current or former employees of ParcelHero on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage during your application process.
✨Tip Number 3
Stay updated on the latest trends in performance marketing, especially in the e-commerce and logistics sectors. Being able to discuss recent developments or case studies in your interview will demonstrate your commitment to staying ahead in the field.
✨Tip Number 4
Prepare to discuss specific metrics and results from your previous performance marketing campaigns. Highlighting your experience with budget management and ROI optimisation will show that you have the hands-on expertise needed for this role at ParcelHero.
We think you need these skills to ace Head of Performance Marketing (UK)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially in managing significant budgets and driving growth in both B2C and B2B contexts. Use specific metrics to demonstrate your achievements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your skills align with ParcelHero's goals. Mention your experience with SEM, SEO, and data-driven decision-making, and how you can contribute to their innovative culture.
Showcase Analytical Skills: Emphasise your proficiency with analytics tools like Google Analytics and Google Tag Manager. Provide examples of how you've used data to inform marketing strategies and improve campaign performance.
Highlight Leadership Experience: Since the role requires strong leadership presence, include examples of how you've successfully led teams or projects in the past. Discuss your ability to collaborate across departments and drive business growth.
How to prepare for a job interview at ParcelHero
✨Showcase Your Data-Driven Mindset
As the Head of Performance Marketing, you'll need to demonstrate a strong analytical background. Be prepared to discuss specific examples of how you've used data analytics tools to drive marketing decisions and optimise campaigns in previous roles.
✨Highlight Your Cross-Functional Collaboration Skills
This role requires working closely with various teams. Share experiences where you've successfully collaborated with product marketing, sales, or creative teams to achieve common goals, showcasing your ability to align marketing efforts across departments.
✨Demonstrate Your Budget Management Experience
With direct responsibility for a significant SEM budget, it's crucial to convey your experience in managing and optimising marketing budgets. Prepare to discuss how you've allocated resources effectively to maximise ROI in past campaigns.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and adaptability. Think of scenarios where you've had to pivot strategies quickly due to market changes or performance metrics, and be ready to explain your thought process and outcomes.