At a Glance
- Tasks: Lead brand and marketing strategies, driving campaigns and partnerships in the fragrance industry.
- Company: PARAMSARA, a niche Indian fragrance house redefining Eastern Universalism.
- Benefits: Full-time role with opportunities for creativity and cultural engagement.
- Other info: Work closely with the founder in a fast-paced, entrepreneurial environment.
- Why this job: Join a dynamic team to shape a unique brand narrative in the fragrance market.
- Qualifications: 5-10 years in brand or marketing roles, preferably in fragrance or luxury sectors.
The predicted salary is between 60000 - 80000 € per year.
PARAMSARA is a niche Indian fragrance house dedicated to redefining Eastern Universalism through perfumery.
Key Responsibilities
- Brand & Marketing Strategy: Develop and execute brand and marketing strategy across various markets. Lead seasonal campaigns and launches across digital, retail, and experiential channels. Ensure cultural depth, emotional resonance, and consistency across all touchpoints. Benchmark against culturally led and niche fragrance brands to identify differentiation.
- Growth & Performance Marketing: Own paid digital acquisition (Meta, Google, TikTok) directly or via partners. Drive customer acquisition while protecting brand integrity. Track and optimize CAC, ROAS, conversion, and retention. Lead experimentation across creatives, audiences, and funnels.
- Retail, Partnerships & Activations: Build relationships with boutique retailers, concept stores, and distributors. Lead retail onboarding, training, and brand-aligned activations (pop-ups, in-store). Initiate culturally aligned collaborations (fashion, hospitality, design).
- PR, Events & Storytelling: Support PR strategy, media storytelling, and brand events. Oversee brand presence at key fragrance fairs and cultural showcases. Guide brand voice, copy, and visual storytelling across channels.
- Market Intelligence & Expansion: Conduct competitive and pricing analysis across priority markets. Identify growth and expansion opportunities. Contribute to product ideation with Founder & Creative team.
Experience: 5–10 years in brand, marketing, or growth roles. Background in fragrance, beauty, fashion, luxury, or premium DTC brands. Experience with culturally led brands or strong brand identities. Prior experience in startups or high-growth, entrepreneurial environments.
Capabilities & Mindset: Strong blend of brand thinking and performance marketing execution. High level of taste, aesthetic judgment, and cultural sensitivity. Hands-on, adaptable, and comfortable with ambiguity. Able to translate culturally rooted ideas into globally relevant narratives. Confident working closely with founders in lean teams.
Reporting Line: Reports directly to Founder (Ankita).
Brand and Marketing Lead in London employer: PARAMSARA
PARAMSARA is an exceptional employer for those passionate about the fragrance industry, offering a dynamic work environment in London that fosters creativity and cultural depth. With a strong emphasis on employee growth, you will have the opportunity to lead innovative marketing strategies and collaborate closely with the founder, ensuring your contributions are valued and impactful. The company's commitment to redefining Eastern Universalism through perfumery not only enriches your professional journey but also allows you to be part of a meaningful narrative in the luxury market.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Marketing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fragrance and marketing industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past campaigns and projects. Use visuals and data to demonstrate your impact. This will help you stand out when chatting with potential employers or during interviews.
✨Tip Number 3
Prepare for interviews by researching PARAMSARA and its brand ethos. Understand their market positioning and think about how you can contribute to their growth. Tailor your responses to show how your experience aligns with their vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Brand and Marketing Lead in London
Some tips for your application 🫡
Show Your Passion for Fragrance:When you're writing your application, let your love for fragrance shine through! We want to see how you connect with the essence of our brand and how you can bring that passion into your role as Brand and Marketing Lead.
Tailor Your Experience:Make sure to highlight your relevant experience in brand and marketing roles, especially in the fragrance or luxury sectors. We’re looking for someone who understands the nuances of culturally led brands, so don’t hold back on showcasing your achievements!
Be Authentic:We value authenticity, so be yourself in your application. Share your unique perspective and how it aligns with our mission at PARAMSARA. This is your chance to stand out, so let your personality come through!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get to know you better. We can’t wait to hear from you!
How to prepare for a job interview at PARAMSARA
✨Know Your Brand Inside Out
Before the interview, dive deep into PARAMSARA's brand ethos and its unique position in the fragrance market. Understand their cultural narrative and how they differentiate themselves from other niche brands. This will help you articulate how your experience aligns with their vision.
✨Showcase Your Marketing Savvy
Be ready to discuss specific marketing strategies you've implemented in the past, especially in digital channels like Meta, Google, and TikTok. Prepare examples of how you've driven customer acquisition while maintaining brand integrity, as this is crucial for the role.
✨Demonstrate Cultural Sensitivity
Given the emphasis on cultural depth in their branding, think of examples where you've successfully integrated cultural elements into marketing campaigns. Highlight your ability to translate culturally rooted ideas into narratives that resonate globally.
✨Prepare for a Hands-On Discussion
Since the role requires a hands-on approach, be prepared to discuss how you've adapted to ambiguity in previous roles. Share experiences where you've taken initiative in lean teams, especially in startup environments, to showcase your adaptability and entrepreneurial mindset.
